Po r t fo l i o 2 0 0 7 - 2 0 1 0 we i . v i ew b o o k . c o m we i s h i o u @ g m a i l . c o m 9 1 7 . 3 7 6 . 9 0 6 8

By creating relationship between fonts and writing tools, the distinctive characters of writing-style fonts are emphasized and enriched in this series of advertisings and applications.

Type Promotional Design

1

2 3 6

5

8

4 7

1. Cards -Shelly Font

2. Poster - Shelly Font

3. Ink Bottle - Banshee Font

4. Eraser -LLitterbox ICG Font

5. Poster - Brody Font

6. Chinese Fan -Brody Font

7. Eraser -LLitterbox ICG Font

8. Street Ads

Enriching value by redefining the imagrey of relaxation is the focus of this branding project.

Bath and Body Works

1. Logo

2. Brand Imagery

3. Color System

4. Brand Guidebook

5. Brand Words

6. Package

7. Applications

1 2

3 7

4 5 6

2

1. Website

2. Street Posters

1 2

Bath and Body Works

The theme of this conceptual Italian restaurant bases on the atmosphere of the City Esmeralda from a novel, the Invisible Cities.

Esmeralda

1. Brand Imagery

2. Plate

3. Menu

4. Glass

5. Poster

1 2

3

3 5

4

“two” is a comprehensive project using modular system to design both product and branding design.

Two

1. Brand Color

2. Demonstrated Graphic

3. Product Imagery

4. Logo

5. Postcards and Business Cards

6. Postcards

7. Poster

1 2

3 4 5 7

6 1 5

The goal is to lower the budget by combining annual reports of two related organizations.

Annual Report of Citizens Union & Citizens Union Foundation ‘08.

1 2

3 6

4 5

1. Revenue & Expense

2. Committees

3. Highlight

4. Agenda

5. Board of Directors

6. Cover

PAI CHANG PAPER CO.

1. Logotype of PAI CHANG PAPER Co.

2. Black and White Logotype

3. Bussiness Cards and Stationery

31 2

In order to aim on the local clients of Taiwan, PAI CHANG chose Chinese logotype as their feature identity. Standardize letters and neutral colors reflect the quality of efficiency and reliability to the company.

Target’s Pizza Place

1. Logo 1

2. Logo 2

1 2

A new identity for Target’s pizza place.

Less Usage More Energy

1. Poster 1

2. Poster 2

3. Street Poster

31 2

In responding the worldwide energy crisis, the posters present an alternative perspective that encourages the participation and contribution to fix the problem in daily bases.

National Palace Museum

1. Home page

2. Collections

3. Collection-Paintings

1 2 3

By reinforcing the organization and atmosphere, the new website of National Place Museum provides a more friendly interface for its users. Especially pictorial buttons help the users to navigate the website beyond the boundary of languages.

Global Warming

1. Poster 1

2. Poster 2

3. Subway Poster

31 2

The posters present the symbolic illustrations of increasing temperature in order to alarm people about this current issue.

Tacti le Signage For The Blind

1. Interviewer

2. Research Page

3. Prototype Testing

4. 2nd and 3rd Prototype

5. Cover

6. Prototype Testing

7. Solution Page

8. Final Prototype

1

5

2

6

3 4 8

7

Propose a system of touchable environmental signage for the visually impaired. This tactile signage system is not developed by visual perception but the tactile experiences of the blinds and it allows the blinds to navigate the surroundings by using their hands.

Good design relies onmeticulous observations.wei .v iewbook.com weish iou@gmai l .com 9 1 7 . 3 7 6 . 9 068