week4 fringe outlinejtamayo/Portfolio_Files/VIFF.pdf · characters are haunted by the unshakeable...
Transcript of week4 fringe outlinejtamayo/Portfolio_Files/VIFF.pdf · characters are haunted by the unshakeable...
Strengthening the identity of Vancouver and Vancouver International Fringe Festival BY making individuals the identity
GOAL[ ]
Capturing the identity of “Vancouver” through the diversity of languages spoken in the community
additive identityPersonalizing something that is repeated as unique
event
goal
Vancouver InternationalFringe Festival
Mission Past Advertisement
Communication Design
Vancouver
Typography
The People ...
Languages ......
OPENING
RESEARCH
DELIVERABLE
system ofidentity
Capturing the identity of “Vancouver” through the diversity of languages spoken in the community
additive identityPersonalizing something that is repeated as unique
event
goal
Vancouver InternationalFringe Festival
Mission Past Advertisement
Communication Design
Vancouver
Typography
The People ...
Languages ......
system ofidentity
theatre for everyone
[]
existing communication design
[
]
The Vancouver International Fringe Festival’s existing identity does not appropriately communicate what they are about: a theatre for everyone.
IRMA BOOM[
]
Irma Boommoodboard
STUDIO DUMBAR
[
]
Studio Dumbarmoodboard
aug. 15
nofilter
no
Vancouver InternationalFringe Festival
sept. 6-16, 2012www.vancouverfringe.com
festival box office604-257-0366
tickets on sale
Prints[ ]
Capturing the identity of “Vancouver” through the diversity of languages spoken in the community
additive identityPersonalizing something that is repeated as unique
event
goal
?
Vancouver InternationalFringe Festival
Mission Past Advertisement
Communication Design
Vancouver
Typography
The People ...
Languages ......
vancouveridentity ]
[
the people. the culture. the identity
Language [ ]Vancouver’s identity is represented by the di-versity of the languages spoken which cap-tures the cultural variety in and around the city.
Johnston Street
Cartwright Street
Lamey’s Mill Road
Old
Brid
ge Street
Mas
t Tow
er R
oad
Duranleau Street
Boatli
ft La
ne An
de
rson
Stree
t/ Gran
ville Stre
et ab
ove
2nd Avenue
1 2
3
4
5
7
8
1234
5678
Waterfront Theatre Studio 1398 False Creek Gym Origins Organic Co�ee
Performance Works Revue Stage
Fringe Box O�ce & Info Wild Horse Canyon Stage
Interactive Installations
[]
creatingtypography
nofilter
no
immigrants languagewords icons typographypeople
aug. 15
nofilter
no
Vancouver InternationalFringe Festival
sept. 6-16, 2012www.vancouverfringe.com
festival box office604-257-0366
tickets on sale
aug. 15
Vancouver InternationalFringe Festival
sept. 6-16, 2012www.vancouverfringe.com
festival box office604-257-0366
tickets on sale
aug. 15
Vancouver InternationalFringe Festival
sept. 6-16, 2012www.vancouverfringe.com
festival box office604-257-0366
tickets on sale
aug. 15
Vancouver InternationalFringe Festival
sept. 6-16, 2012www.vancouverfringe.com
festival box office604-257-0366
tickets on sale
Vancouver InternationalFringe Festival
sept. 6-16, 2012www.vancouverfringe.com
festival box office604-257-0366
tickets on saleaug. 15
Vancouver InternationalFringe Festival
sept. 6-16, 2012www.vancouverfringe.com
festival box office604-257-0366
tickets on saleaug. 15
Vancouver InternationalFringe Festival
sept. 6-16, 2012www.vancouverfringe.com
festival box office604-257-0366
tickets on saleaug. 15
Vancouver InternationalFringe Festival
sept. 6-16, 2012www.vancouverfringe.com
festival box office604-257-0366
tickets on saleaug. 15aug. 15
Vancouver InternationalFringe Festival
sept. 6-16, 2012www.vancouverfringe.com
festival box office604-257-0366
tickets on sale
COMMUNICATION DESIGN + IDENTITY
Vancouver InternationalFringe Festival
Sept. 6-16, 2012www.vancouverfringe.com
Vancouver InternationalFringe Festival
Sept. 6-16, 2012www.vancouverfringe.com
findingBeauty here
sept. 6-16, 2012www.vancouverfringe.com
festival box office604-257-0366
tickets on saleaug. 15
Vancouver InternationalFringe Festival
findingBeauty here
Vancouver InternationalFringe Festival
Sept
embe
r 10,
201
2. S
tart
8:00
PM
.
Adm
it on
e. $
15.
September 10, 2012. Start 8:00 PM.Art club theatre in Granville island
Admit one. $15.
Art c
lub
thea
tre in
Gra
nvill
e is
land
20561331 20561331
Vanc
ouve
r Int
erna
tiona
lFr
inge
Fes
tival
Vanc
ouve
r Int
erna
tiona
lFr
inge
Fes
tival
2058
312
aug.
15
Litt
leSu
rpris
ee
sept
. 6-1
6, 2
012
ww
w.v
anco
uver
frin
ge.c
om
2058
312
aug.
15
Litt
leSu
rpris
ee
September 11, 2
012. Start 7
:00 PM.
Admit one. $
20.
Art club th
eatre in
Granville is
land
Sept
embe
r 11,
201
2.
Star
t 7:0
0 PM
.Ar
t clu
b th
eatr
e in
Gra
nvill
e is
land
Adm
it on
e. $
20.
Vancouver InternationalFringe Festival
Finding Beauty Here
Say it: “I am a catch for any guy”. Com
e on, say it like you mean
it! :Finding Beauty Here offers a glim
pse of a budding friendship. This relationship does not go untainted by struggle; w
here he sees beauty in her, she only sees em
ptiness. Meanw
hile, both characters are haunted by the unshakeable presense of past relationships. This raw
and honest story will take place outdoors
and kick off with a brief dance party in w
hich audience mem
bers are encouraged to participate.
Welcome to the 27th Vancouver Fringe Festival. Did you know that all 89 shows in this year’s festival were selected by lottery or on a first come, first serve basis? That’s what Fringe is all about and it means that it’s up to you, the audience, to decide what’s hot and what’s not. Here’s a little guide on how to make the most of the Festival. Now get Fringing!
Say it: “I am a catch for any guy”. Come on, say it like you mean it! :Finding Beauty Here offers a glimpse of a budding friendship. This relationship does not go untainted by struggle; where he sees beauty in her, she only sees emptiness. Meanwhile, both characters are haunted by the unshakeable presense of past relationships. This raw and honest story will take place outdoors and kick off with a brief dance party in which audience members are encouraged to participate.
Art Club theatre in Granville island.Vancouver, CanadaDrama / Musica Theatre / New Work / 14 + / 50 minutes. Playwright: Camile Mohn
Vancouver InternationalFringe Festival
20561331
Finding Beauty Here
Say it: “I am a catch for any guy”. Come on, say it like you mean it! :Finding Beauty Here offers a glimpse of a budding friendship. This relationship does not go untainted by struggle; where he sees beauty in her, she only sees emptiness. Meanwhile, both characters are haunted by the unshakeable presense of past relationships. This raw and honest story will take place outdoors and kick off with a brief dance party in which audience members are encouraged to participate.
Wel
com
e to
the
27th
Van
couv
er F
ringe
Fes
tival
. Did
you
kno
w th
at a
ll 89
sho
ws
in th
is y
ear’s
fest
ival
wer
e se
lect
ed b
y lo
tter
y or
on
a fir
st c
ome,
firs
t ser
ve b
asis
? Th
at’s
wha
t Frin
ge is
all
abou
t and
it m
eans
that
it’s
up
to
you,
the
audi
ence
, to
deci
de w
hat’s
hot
and
wha
t’s n
ot. H
ere’
s a
little
gui
de o
n ho
w to
mak
e th
e m
ost o
f the
Fe
stiv
al. N
ow g
et F
ringi
ng!
Say
it: “
I am
a c
atch
for a
ny g
uy”.
Com
e on
, say
it li
ke y
ou m
ean
it! :F
indi
ng B
eaut
y H
ere
offe
rs a
glim
pse
of a
bu
ddin
g fr
iend
ship
. Thi
s re
latio
nshi
p do
es n
ot g
o un
tain
ted
by s
trug
gle;
whe
re h
e se
es b
eaut
y in
her
, she
onl
y se
es e
mpt
ines
s. M
eanw
hile
, bot
h ch
arac
ters
are
hau
nted
by
the
unsh
akea
ble
pres
ense
of p
ast r
elat
ions
hips
. Th
is ra
w a
nd h
ones
t sto
ry w
ill ta
ke p
lace
out
door
s an
d ki
ck o
ff w
ith a
brie
f dan
ce p
arty
in w
hich
aud
ienc
e m
embe
rs a
re e
ncou
rage
d to
par
ticip
ate.
Art C
lub
thea
tre
in G
ranv
ille
isla
nd.
Vanc
ouve
r, C
anad
aD
ram
a /
Mus
ica
Thea
tre
/ N
ew W
ork
/ 14
+ /
50
min
utes
. Pla
ywrig
ht: C
amile
Moh
nVa
ncou
ver I
nter
natio
nal
Frin
ge F
estiv
al
tickets[ ]
Brochures[ ]
transformme
Vancouver InternationalFringe Festival
vancouver internationalfringe festival
The Vancouver International Fringe Festival, produced annually by the First Vancouver Theatrespace Society, is BC’s largest theatre festival and North America’s most international Fringe Fest. This year’s Fringe Festival will feature over 600 performances by more than 80 groups over 11 days, and is expected to attract over 30,000 attendees. The Vancouver International Fringe Festival was voted Vancouver’s Best Arts Festival for �ve years in a row by Georgia Straight readers.
contact us
Box 203 – 1398 Cartwright StreetVancouver, BC V6H 3R8Canada
t +1 604.257.0350t Box O�ce Info Line (sorry, no phone sales) +1 604.637.6380f +1 604.253.1924
The Fringe Box O�ce tent is located on Granville Island in the parking lot between Waterfront Theatre and 1398 Cartwright Street.
sept. 6-16, 2012www.vancouverfringe.com
Johnston Street
Cartwright Street
Lamey’s Mill Road
Old
Brid
ge Street
Mas
t Tow
er R
oad
Duranleau StreetBoa
tlift
Lane A
nd
erso
n Stre
et/ G
ranville
Stree
t abo
ve
2nd Avenue
1 2
3
4
5
6
7
8
1234
5678
Waterfront Theatre Studio 1398 False Creek Gym Origins Organic Co�ee
Performance Works Revue Stage
Fringe Box O�ce & Info Wild Horse Canyon Stage
Interactive Installations
how to fringe
Pick your shows
find your program
Get your tickets
Get a membership
If you found this program on a bus and want another, then you can find copies at community centres, theatres, and Fringe friendly businesses. You can also find copies at Blenz Co�ee locations. Or you can download a copy from our website at vancouverfringe.com. Or you can download the VanFringe App for your iPhone!
Some people meticulously read all the show descriptions and pick their favourites. Others just see shows at random. You decide how to attack the Festival. Use the Master Schedule on page 25-28 to help, or head to our website and search by show title, date, or venue. Taking risks is what the Fringe is all about, so be spontaneous! For the real Fringe feel, see multipleshows per night—and see at least one show that’s not on Granville Island.
Tickets are available online through our website at vancouverfringe.com or at the Fringe Box O�ce located in the parking lot next to the Waterfront Theatre on Granville Island. Look for the half price ticket symbol for a great deal or try to get a Frequent Fringer Pass ($90 for 10 di�erent shows!). Frequent Fringer Passes are limited so hop to it! Check the Ticket Information on page 6 for details.
Without your one-time membership fee, there simply could not be a Festival. That’s because 100% of the regular ticket price of each show goes directly to the artist. Memberships can be purchased online, at the Fringe Box O�ce, or at any venue for $5
mainstage venue map
]systemof identity[
The main website consists of clean text, and a similar visual language to the posters and tickets. This ensures that the information is clear and easily found, as the website is the main source of information on the Vancouver International Fringe Festival.
http://www.architectural-model.com/architectural-site-model-5.jpg
REFERENCES
http://www.edhv.nl/edhv/?cat=5
http://www.irmaboom.nl/
http://www.fastcodesign.com/1664036/irma-boom-genius-bookmaker-on-how-she-works-video
http://www.vancouverfringe.com/
http://designhistorymashup.blogspot.com/2008/11/irma-boom-thinkbook.html
http://www.book-by-its-cover.com/fineart/sheila-hicks-weaving-a-metaphor
http://vimeo.com/703587
http://www.wdka.nl/
http://www.artez.nl/English