Week 3: Case Studies #mc539
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Transcript of Week 3: Case Studies #mc539
ALTERNATIVE MEDIA:CASE STUDIES
Jennifer M. Joneshttp://mc539.posterous.com
TRUE NORTH MEDIA HOUSESocial Media for Events (Accreditation)
QUESTIONS TO CONSIDER
HOW DO MEMBERS CONSTRUCT/PRESENT THEIR
IDENTITIES?
OFFLINE: MEDIA PASSES
#TNMH
WHAT IS RELATIONSHIP BETWEEN MEMBERS?
NETWORK ANALYSIS
AGGREGATION OF CONTENT
STRATEGIES TO MAINTAIN & REINFORCE RELATIONSHIP?
COMMENTS & ENGAGEMENT
RE-BLOGGING CONTENT
ANY UNIQUE VALUES OR ACTIVITIES?
THE OLYMPICS
EXPERIMENTING
NOW YOUR TURN!
EXERCISE
• How do members of this community construct/present their identities?
• What is the relationship between the members of this community?
• What strategies are used to reinforce and maintain the relationship?
• Are there any values or activities that seem to be unique to this particular community?
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