WEEK 21 / MAY 18TH, 2015Now, he’s getting ready to head to Cannes, where on May 21 his 30-minute...
Transcript of WEEK 21 / MAY 18TH, 2015Now, he’s getting ready to head to Cannes, where on May 21 his 30-minute...
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S T A Y I N T H E L O O P
O P P O R T U N I T I E S
T H E W E E K T H A T W A S / # L I F E A T U I D
@wembers perfection. #lifeatUID
IDI making movies for the forestry project
Filming stop motion
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Lene’s birthday bbq party
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@StofKu Tara defending elegantly, Peter Gall Krogh performing excellently as opponent #lifeatuid #umu
@deedeecarlson Komatsu 2: Getting out of the Garage. Spring 2015. #lifeatuid #komatsu
@lunegard #nocomputer #handmachined #aluminium #lifeatuid #degree2015 #lathed
A R E Y O U A S T U D E N T A T U M E Å U N I V E R S I T Y A N D H A V E A N I D E A ? W O U L D Y O U L I K E T O T E S T A N D D E V E L O P I T ?
During 2-3 weeks we will offer:
- Advise / guidance
- Working space in a creative environment
- A possibility to create a prototypes/ visualisation
- Network
- Financial support for activities in order to push the idea further
- Salary ( SEK 190/h based on 40 hours working week)
Welcome with your registration to “Test & Develop”. You can do an individual or group application.
H T T P : / / W W W . U M I N O V A E X P R E S S I O N . S E / T E S T - D E V E L O P / ? L A N G = E N
– a thesis competition on innovation
The ability to think in new ways, and to transform ideas into something useful for the society, is central to sustainable growth. Therefore, VINNOVA and ESBRI started Nytt&Nyttigt – a thesis competition on the theme of innovation, commercialization and utilization. The authors of the three best theses will receive travel grants à 30.000, 20.000 and 15.000 SEK!
The competition is geared towards all faculties and is open for theses projects presented at Swedish university colleges and universities during the academic year 2014–2015. Entries must be at bachelor or master level. The thesis must have received the degree VG (if given).
We need your thesis no later than June 26, 2015.
For more info and entry: www.innovationsuppsats.se
O N T H E T H E M E O F I N N O V A T I O N ,C O M M E R C I A L I Z A T I O N A N D U T I L I Z A T I O N
U M I N O V A E X P R E S S I O N / S U M M E R 2 0 1 5
T H E S I S C O M P E T I T I O N
T E S T & D E V E L O P
The authors of the three best theses will receive travel grants 30.000, 20.000 and 15.000 SEK!
D E A D L I N E : J U N E 2 6
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@switchandlever Just ordered €136 worth of 3D prints for degree exhibition. #lifeatuid
M C K I N S E Y & C O M P A N Y A C Q U I R E S L U N A R , O N E O F S I L I C O N V A L L E Y ’ S O L D E S T D E S I G N F I R M S
A R T I C L E S
T H E A W A R D - W I N N I N G D E S I G N C O N S U L T A N C Y I S T H E L A T E S T I N D E P E N D E N T A G E N C Y T O J U M P I N T O T H E C O R P O R A T E M A W .
“They’re hoping to bring design forward
to strategy, because it’s such an essen-
tial tool to create competitive advantage
these days,” says Lunar president John
Edson.
The acquisition comes at a time of major
change for both independent design agen-
cies and large corporations. Traditional,
spreadsheet-driven business services
are increasingly investing in design. Last
year, IBM budgeted $100 million to hire
designers and build out its design fluency,
all to be able to offer design services as
part of its business consultation. At the
same time, independent design agencies
are being snapped up left and right by
companies that recognize the business
value of design. Recently, the Chinese
communication group BlueFocus acquired
Yves Béhar’s Fuseproject, and the banking
giant Capital One bought Adaptive Path.
As more businesses understand the role
design can play shaping their strategy,
acquisitions, such as McKinsey’s of Lunar,
will only become more common.
Two years ago, David Sandberg had to sell
his couch and TV to afford food and rent.
Now, he’s getting ready to head to Cannes,
where on May 21 his 30-minute short film
Kung Fury will screen in the film festival’s
Directors’ Fortnight section. A week later,
on May 28, the film will premiere on plat-
forms like YouTube and Reddit. Meanwhile,
a feature version of Kung Fury is in the
works with Hollywood producers David
Katzenberg and Seth Grahame-Smith—
not to mention a Kung Fury clothing line,
graphic novel series and merchandise.
Oh, and David Hasselhoff recently made
a Kung Fury music video that has been
viewed over 8 million times.
Sandberg, who’s 29 and lives in Stock-
holm, Sweden, admits that it’s all “very
surreal.” Sandberg’s story is the classic
aspiring-filmmaker-to-”It”-filmmaker
fairy tale, updated for the digital age. He
wasn’t discovered in film school or on
a commercial shoot, but on Kickstarter,
where, in late 2013 he posted a trailer for
Kung Fury. The teaser was an over-the-
top homage to ‘80s action movies with an
absurd premise: a bandana-wearing hero
(played by Sandberg) travels back in time
to kill Hitler. Along the way, he battles
ripped Norse Gods, kitschy dinosaurs and
robocops.
McKinsey approached Lunar, a mid-sized
firm with 75 people, in 2013. Over the
course of the following year, the two
companies discussed what a partner-
ship might look like, while testing their
compatibility through a few test projects.
Ultimately, they decided on an acquisition
for an undisclosed sum, and an arrange-
ment where Lunar’s four offices in San
Francisco, Chicago, Munich, and Hong
Kong will continue to operate as usual and
serve existing clients. The main difference
now is that Lunar will take on McKinsey
client projects, and also sit in on McKin-
sey’s consultation practices—even helping
clients build out their own internal design
practices.
In return, Lunar gets access to what
Edson calls “a nice potential pipeline” of
traditional design consultation work. Lu-
nar has enjoyed a steady stream of work
over the years and won prominent ac-
colades—in 2014, it received the National
Design Award for product design—but
the business of independent design has
shifted. Many large companies that once
patronized, or would patronize, design
Unlike other Kickstarter success stories
like Zach Braff and YouTube star Freddie
Wong, Sandberg was a complete unknown
when he posted the Kung Fury trailer—
his pseudonym was Laser Unicorns.
But his playfully ironic style (he prefers
the word “cheesy”) struck a chord, and
within 24 hours he’d raised $200,000. A
month later, that number jumped to over
$600,000.
To date, the Kung Fury trailer has been
viewed nearly 10 million times.
agencies have started bringing design tal-
ent in-house, which means fewer projects
for those agencies. Smart Design, one of
Lunar’s peers, closed its San Francisco
office recently due to lack of work. “Run-
ning a medium-sized design firm isn’t for
the weak of heart. It’s an ongoing chal-
lenge,” Edson says. “From the business
angle, we think a lot about where the next
project is going to come from.” McKinsey
will give Lunar stability and client leads—in
essence, a way to grow the Lunar brand—
and Lunar, in turn, will give McKinsey
more in-house design expertise.
The question, of course, becomes
whether or not Lunar can retain its crea-
tive freedom working under a big organi-
zation. “Maintaining that heritage is an
important part of keeping the culture of
the firm intact,” McKinsey partner Derrick
Kiker says, “and we don’t see any reason
it needs to change.”
“When you watch the trailer, you see a
movie in it. It’s that legit,” says Faber. “It
was smart. Rather than doing a scene or
a character, he said, ‘If I were to do a full
movie, this is what it would feel like.’”
Sandberg’s logline didn’t hurt.
“The idea is insane,” says Faber. “A cop
from the ‘80s who goes back in time to
kill Hitler. You could see Quentin Tarantino
doing it—like Inglorious Basterds. Or
Robert Rodriguez.”
WIth Kung Fury shot and ready for
release, Sandberg wanted to inject new
energy into the project and raise aware-
ness. He decided to make a music video to
promote the film.
With another viral video under his
belt, now Sandberg is just waiting until
Cannes—and taking care of the rest of his
Kickstarter supporters.
Lunar, a design firm that has spent 30 years creating everything from game controllers to genetic sequencers to ice cream scoops, has been acquired by McKinsey & Company, the mammoth business consultancy that did $8 billion in revenue in 2014. It’s McKinsey’s first acquisition of a design firm.
A thesis competition David Sand-berg’s Kung Fury trailer raised $630,000 on Kickstarter, and he’s now competing at Cannes and devel-oping a feature. Here, he talks about how smart use of social platforms, his Grandma, and David Hasselhoff helped him realize his dream.
Mark Wilson Started Philanthroper.com, a simple way to give back every day.
Nicole LaporteNicole LaPorte is aAfor Fast Com-pany who writes about where tech-nology and entertainment intersect.
R E A D A R T I C L E O N L I N E : H T T P : / / G O O . G L / G P W H N O
C O N T I N U E R E A D I N G O N L I N E : H T T P : / / G O O . G L / U O Z X J N
E N T E R T A I N M E N T
D E S I G N
H O W “ K U N G F U R Y ” W E N T F R O M A C A R E E R H A I L
M A R Y T O K I C K S T A R T E R H I T , C A N N E S E N T R Y ,
A N D H O L L Y W O O D F E A T U R E
It’s no secret that the Internet and social
apps have become discovery vehicles
for up-and-coming artists, whether via
YouTube or Vimeo or Vine. But with such
a plethora of digital platforms and a
dizzying amount of content, the question
becomes: how does talent stand out from
the crowd and make an impression?
According to Simon Faber, the WME agent
who signed Sandberg after he watched his
trailer, the director’s brilliance was making
such an elaborate—and original—teaser
that basically served as an advertisement
for the film. The trailer showcased not
only Sandberg’s talent, but proved that
there were enough story elements and
characters in Kung Fury for a film.
W E E K L Y T E D V I D E O
M A G I C A L H O U S E S , M A D E O F B A M B O O E L O R A H A R D Y
W A T C H http://goo.gl/LyBFLN
You’ve never seen buildings like this. The stunning bamboo homes built by Elora Hardy and her team in Bali twist, curve and surprise at every turn. They defy convention because the bamboo itself is so enigmatic. No two poles of bamboo are alike, so every home, bridge and bathroom is exquisitely unique. In this beautiful, immersive talk, she shares the poten-tial of bamboo, as both a sustainable resource and a spark for the imagination. “We have had to invent our own rules,” she says.
After the success of last year’s playing cards we thought we’d branch out a little more and announce the imminent arrival of our babies – the Stranger spirits range – with a box set of Egyptian cotton brand shirts. For stylish bacchanalians everywhere.
Elora HardySustainable designer
Cultivating the power of sustainable ma-terials, Elora Hardy leads Ibuku, creating bespoke bamboo homes in her native Bali.
“With creativity and commitment, you can create beauty and comfort and safety and even luxury out of a material that will grow back”
E V E N T S
I N S P I R A T I O N
C U L T U R E S O F D I S T R A C T I O N F A S C I N A T I O N O F P L A N T S D A Y C U L T U R E O N C A M P U S
V I N T A G E T - S H I R T P A C K A G I N G
H U M L A B / M A Y 2 1 / 5 - 7 P M B I L D M U S E E T / M A Y 2 3 / 1 2 - 4 P M C A M P U S P O N D / M A Y 2 1 / 1 2 : 1 0 - 1 2 : 5 0
S T R A N G E R & S T R A N G E R
Distraction can play tricks on us. Self-
proclaimed preservationists of cultural
heritage like to call distraction dangerous.
However, modern life sciences does not
anymore consider distraction a disability
in sharp contrast to the mental faculty of
attention, rather they define it as a neces-
sary distribution of attention. As the phi-
losopher Immanuel Kant already claimed
at the end of the 18th century, distraction
has become a necessity of modern life,
even an art of living, balancing work and
leisure, stress and relaxation. In my talk I
want to discuss discourses and practices
of distraction that have emerged since that
time. Furthermore, I will analyze what role
popular entertainment sites such as the
panorama or the cinema have played in a
media history of distraction.
Petra Löffler is a media theorist currently
teaching at Humboldt-University in Berlin.
She has held positions at the University of
Vienna and the Bauhaus-University in Wei-
mar. Her research interests range from
media archaeology to digital culture and
media ecology.
Sara Parkman is a folk musician, radio
journalist and activist. She loves old ladies,
Polish women, words, trains, folk songs
and radio. She does not only play the violin,
she does it well. So well in fact, that she
has a completed a degree from the Royal
College of Music in Stockholm.
As Parkman performs live she weaves a
figurative web of music, text and thoughts
focusing on folk songs, antiracism and
feminism. She connects singing, popular
folk song hits, solo violin, stories and war
cries. A one-woman show in all possible
ways.
Parkman can be heard on the radio, in the
super duo “Sara and Samantha” and can
be seen at the Royal Dramatic Theatre in
Stockholm as well as in villages around
Sweden.
A true believer in the revolutionary power
of kitchen table politics and in that of using
folk music to spread antinationalism and
feminism.
Over the course of the last year, Parkman
has performed for Riksteatern, Tempo
Documentary Festival, Urkult, Umeå Open
and has toured the world, visiting Zimba-
bwe, Serbia and France amongst many.
It is Fascination of Plants Day at the Arts
Campus on Saturday, May 23. Parts of the
extensive program take place at Bildmu-
seet. Short lectures will be presented in
the flexhall and in honour of this day, the
theme in the workshop area are plants.
Take a picture of a spring flowers with
your camera or mobile phone. In the work-
shop we will print it to create a joint photo
exhibition of spring flowers.
On the platform outside Bildmuseet’s
main entrance, you’re invited to make paint
from scratch, using pigments and ingre-
dients from the realm of plants. Together
we create plant-inspired paintings. Drop in
between 12:00-16:00
There is lots more on the program this day;
Fascination of Plants Day is also underway
in Sliperiet and outdoors on the Arts Cam-
pus where you are invited to meet up with
plant scientists and other plant experts,
conduct experiments and field trips, listen
to short presentations and discover the
beautiful plants in small temporary exhi-
bitions. Welcome to spend the day in the
fascinating world of plants!
1 0 W O R D S O R L E S S A B O U T Y O U R S E L F
“Jack of all trades, master of none” fits me perfectly.
S O M E T H I N G M O S T P E O P L E D O N ’ T K N O W A B O U T Y O U
I’m really good at boules and flipping pancakes! And
my last name, Uggla, means Owl in English.
A N I N T E R E S T I N G F A C T F R O M Y O U R C O U N T R Y
North Korea owes Sweden €300m for 1,000 Volvo
144s Kim Il-sung bought in 1974. Most of them are still
being used today as taxis.
T H E N E W B L A C K I N T V / M O V I E S
The upcoming documentary “American Dreaming”
about car design in Detroit in the 50’s and 60’s. Some
funky-looking cars and cool renderings.
http://to.pbs.org/1aYBGIa
T H E N E W B L A C K I N B O O K S / M A G A Z I N E S
Tired of noodles? The magazine Gourmet has a
great mix of inspiring recipes and beautiful food
photography.
T H E N E W B L A C K I N R A N D O M N E S S
Visit the old timber flume outside of Umeå if
you get the chance. The 1,2 km of halfpipe is
used for skateboarding or biking and there’s
also a lake with a jetty and BBQ spot. It’s
located 20 minutes away by car at Klabböle
Power Plant.
T H E N E W B L A C K
Do you have any interesting websites, movies, or good reads that you’d like to share with the rest of the school? Send them to: [email protected]
“ A M E R I C A N D R E A M ” R E N D E R I N G
S T U D E N T I N T E R V I E W W I T H G A B R I E L U G G L A ( B A 2 )