PENGARUH CAFÉ ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA STILLROD CAFÉ SURABAYA
Wee Shi Xiu Leow Shin Woei Lau Siang Hua See Shie Ping Terence Features, description of café v...
-
Upload
bartholomew-harrison -
Category
Documents
-
view
222 -
download
2
Transcript of Wee Shi Xiu Leow Shin Woei Lau Siang Hua See Shie Ping Terence Features, description of café v...
• Wee Shi Xiu
• Leow Shin Woei
• Lau Siang Hua
• See Shie Ping Terence
Features, description of café
Café implementation, costs, future developments
Evaluation, conclusion
Current situation, objectives
60
35
25
45
105 5 5
0
10
0
10
20
30
40
50
60
Per
cen
tag
e
Av
erag
e
Insu
ffic
ien
t
Su
ffic
ien
t
Ple
nti
ful
No
ne
Social
Cultural
Level of Social and Cultural Interaction in NUS
• Satisfy NUSLife! Committee criteria
Desirable, practical, sustainable, creative
Location, size of cafe
• Satisfy team’s objectives
• Food stalls
• Entertainment
• 6 different stalls, 6 different cuisine
• International cuisine
• Provide different variety of cuisine at low
and reasonable prices at which the
students can afford
• Students and staff will be exposed to
different kinds of music from different
parts of the world
• Namely Classical, Jazz, Rock, Pop, Oldies
• Live music performances on center stage
• Draws people interested in such activities
• Lies along bus routes in the University
• Ample parking space
• Located away from similar facilities
The University Culture Centre
DJStation
Centre Stage
Entrance Exit
Cashier
• Waiters / Waitresses
• Chefs
• Disc Jockey
• Regular bands
• Maintenance staff
Table 1: Estimated start up cost
Advertisement $1000 - $2000
Interior decoration andfurnishings
$10,000 - $15,000
Equipment $20,000 - $25,000
Total cost $31,000 - $42,000
• Bazaar Items of arts and craft Alternative location for other bazaars
• Variation of food
• Games and entertainment corner
• Catering services
Television and small games
Improve publicity and image of café Increase profits
15
60
25
0
0102030405060
PercentageFr
eq
ue
ntl
y
Oc
ca
sio
na
lly
Se
ldo
m
Ne
ver
% of respondents
• Effectiveness
Students who will patronize the Café
30
40
1510
5
05
10152025303540
Percentage
Eff
ec
tive
Ine
ffe
cti
ve% of respondents
Effectiveness of the Café
• Desirability
• Practicality
• Sustainability
• Creativity/Innovation
Large variety of food & entertainment
Start up cost $50,000
No undesirable side effects
Other functions/services
• Location and size of the café
University Cultural Center
Satisfy present needs & future expansions
Accessible
• Main features
• Selling points
• New & interesting concept
• Music from various countries and cultures
• Promotes social and cultural interactions
• Appeals to students and staff
• Food and live performance
• Low affordable prices
• More variety of food