Wednesday 27 January 2021

© AWMB

AUSTRIAN WINE

MICHAEL TISCHLER-ZIMMERMANN

1. INTRODUCTION

2. WINE MARKET

3. ENVIRONMENTAL

CONSCIOUSNESS

© AWMB/Philipp Forster

AUSTRIAN VINEYARD AREA IN 2015

Total: 46,515 ha /

115.000 acres

© AWMB

3

2 1

4

THE TENSION OF OPPOSITES

1. Continental-pannonian

2. Temperate-atlantic

3. Cool air from the north

4. Mediterranean climate

© AWMB

Gravel Volcanic tuffs Loess Crystalline gneissSilt & sand Conglomerate

BEAUTIFUL LANDSCAPE – DEMANDING SOILS

© M. Heinrich 2012, © M. Heinrich 2006, © M. Heinrich 2014, © Thomas Hofmann, © M. Heinrich 2008, © T. Untersweg 2006

Grüner Veltliner31,0%

Welschriesling7,2%

Riesling4,3%

Other white varieties24,5%

Zweigelt13,8%

Blaufränkisch6,5%

Blauer Portugieser2,7%

Other red varieties10,0%

Source: calculation AWMB based on Statistik Austria NÖ,

Wein-Online Burgenland, Viticultural Cadastre Steiermark, Vineyard Register of the City of Vienna, MA 58. Last updated: February 2017

• 40 varieties eligible

for quality wine

• 5 partially fungal

resistant varieties

DISTRIBUTION OF PLANTED GRAPE VARIETIES

FUNGUS RESISTANT VARIETIES (PIWI)

▪ Roesler QW

▪ Rathay QW

▪ Blütenmuskatel ler QW

▪ Muscaris QW

▪ Souvignier Gris QW

▪ Donauriesl ing, Donauvelt l iner

▪ Bronner, Cabernet Blanc, Johanniter

▪ Cabernet Jura, Pinot Nova, Regent

PI = Pilz = fungus, WI = widerstandsfähig = resistant

ORIGIN MARKETING

• Wine without Geographic Indications

• Wine with Protected Geographic Indication

• Wine with Protected Designation of Origin

EU WINE CATEGORIES

1. Wein

2. Landwein (PGI)

3. Qualitätswein (PDO)

AUSTRIAN NATIONAL WINE LAW

Estate bottlings with quality seal on capsules

QUALITÄTSWEIN WITH REGISTERED PRODUCER NUMBER

QUALITÄTSWEIN

Qualitätswein (PDO)

Qualitätswein from generic regions

Qualitätswein from specified regions

QUALITÄTSWEIN FROM 9 GENERIC REGIONS= FEDERAL STATES

© AWMB

Qualitätswein (PDO)

Qualitätswein from generic regions

Qualitätswein from specific regions

QUALITÄTSWEIN

AUSTRIA‘S 18 SPECIFIC REGIONS 2020

© AWMB

FROM VINTAGE 2020: 16 DAC REGIONS

© AWMB

1. INTRODUCTION

2. WINE MARKET

3. ENVIRONMENTAL

CONSCIOUSNESS


BASIC FACTS

46,515 ha 1% of worldwide wine production

~ 2.4 Mil. hl annual average harvest

~ 4,000 bottlers < 5.000 l

NUMBER OF BOTTLERSABOVE AND BELOW 30,000 LITRES

Quelle: Depiction AWMB after stock declaration Bundeskellereiinspektion

Export-relevant producers (above 30,000 litres)Small producers (below 30,000 litres)

• Production: 250 million litres

• Consumption: 250 million litres

• Import: 50 – 70 million litres

• Export: 50 – 70 million litres

BASIC FACTS

Ca. 134,7 Mio. l

= 53,9 %

Quelle: GfK, Gesamtkonsum 2018; *) Weinkonsum-Gesamtmenge der einzelnen Jahre errechnet durch 5-Jahres-Durchschnitt

aus Versorgungsbilanz für Wein. Statistik Austria

Ca. 133,7 Mio. l

= 53,5%

Ca. 132,8 Mio. l

= 53,1%Ca. 14,7 Mio. l

= 53,9%

WINE CONSUMPTION 2016-2018TOTAL AMOUN T OF DOMESTIC AND FOREIGN WINE INCL. SPARKLING (SEKT)

97,0 Mio. L (37,5%) davon wurden 73,0 Mio. L (=75,3%) im

LEH verkauft

12,9 Mio. L (=5%)

148,7 Mio. L (=57,5%)

2014259* Mio. L

trinken Österreicher zu Hause

kaufen Touristen ein

werden in österr. Gaststätten oder auf Events konsumiert

93,5 Mio. L (37,5%)davon wurden 70,7 Mio. L (=75,6%) im LEH verkauft

12,6 Mio. L(=5%)

145,7 Mio. L (=57,9%)

2015252* Mio. L




94,4 Mio. L (37,9%)davon wurden 71,5 Mio. L (=75,8%) im

LEH verkauft

12,5 Mio. L (=5%)

142,4 Mio. L (57,1%)

2016249* Mio. L




Consumed at home

Bought by tourists

Consumed at restaurants and events

Value: € 183 million

Volume: 63 million litres

Ø Price: 2.89 Euro/ litre

AUSTRIA‘S WINE EXPORTS

*Rounded values

Source: Statistics Austria, preliminary export figures I-XII 2019 (as of June 2020).

The data capture method used by Statistics Austria also includes re-exports of non-Austrian wine.

1995 no data available.

AUSTRIA‘S TOP 10 EXPORT MARKETS (REVENUE)

Source: Statistik Austria, final export numbers for 2018; June 2019

46,57 %

11,13 %

9,11 %

7,93 %

2,98 %

2,79 %

2,53 %

1,87 %

1,78 %

1,63 %

1. INTRODUCTION

2. WINE MARKET

3. ENVIRONMENTAL

CONSCIOUSNESS


ASSOCIATIONS WITH AUSTRIAN WINE (CH)

Grüner VeltlinerZweigelt

eigenständiger/autochtoner Stil/Typizität

bio und biodynamisch, Natur

Blaufränkisch

Sauvignon Blanc

Frisch, lebendigSteiermark

fruchtig

spannende Winzerpersönlichkeiten

St. Laurent

Wachau

Qualität

Balance

Vielfalt

Burgenland

Südburgenland

Vulkanland

Weinviertel

Leithaberg

spannend

Neusiedler See

Kremstal

Kamptal

Mittelburgenland

FoodpairingpotenzialVerbundenheit

Terroirnutzung

modern

DAC

Schraubverschluss (Vorreiter)

dynamisch

Bandarole (rot-weiß-rot)

Säure

trocken

fortschrittlich

vorbildlich

Generationenwechsel

Regionalität

Professionalität

Nordburgenland

Traisental

Niederösterreich

Riesling

autochtone Rebsorten

Lagerpotenzial

teuer

kraftvoll

EisenbergVielfalt

CERTIFICATION PROGRAMMES

15% Organic & biodynamic vineyard share

1,200 ha cultivated biodynamic

12% Sustainable Austria vineyard share

Wines made organically or

biodynamically can be identified by

the green EU organic logo with the

code number of the certification body

ORGANIC WINE

SUSTAINABLE AUSTRIA

➢ Employee protection

➢ Fair wages

➢ Social safeguards

➢ Choice of external

service providers purchasing « clean »services

➢ Adequate qualificationsTraining and continuing education of

employees

➢ Fostering an improved work

environment

➢ Integration

➢ Job security

WINE & NATURE AS PART OF AUSTRIANCULTURE

… EVEN WIHTIN CITY BORDERS

© AWMB/Philipp Forstner

There is simply no other place on earth where

the refreshing wines are so concentrated,

or where opulent wines exhibit such grace.

AUSTRIAN WINE NEWSLETTER

NEWSGet the latest news of the Austrian wine world.

CRISP & FRESH. Taste Austrian Organic Wines Online and meet up with Christina

Rasmussen (UK), Simon Woolf (NL), Piotr Pietras MS (PL) and

Maximilian Mellfors (SE).

Registration at www.austrianwine.com/newslettersubscription

… ALWAYS UP TO DATE!

MARCH

23

© AWMB/Robert Herbst

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Wednesday 27 January 2021

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