An overview of the world’s leading Mobile IM App’s comprehensive mobile

ecosystem

Y E LeongBusiness Development Director

WeChat Malaysia

04/12/23

Andy, 17Student

Avid online gamer, music lover

Britney, 22, Fresh graduate & fashion

bloggerLoves shopping

Zach, 28eCommerce

Entrepreneur,Currently in a long

distance relationship

Meet these folks..

04/12/23

Shaz, 35 Engineer,

Likes movies, photography and

travelling

Rubina, 45Mother of 2

Loves watching cooking show & gardening, does

grocery 3 times a week

Mr Tan, 50Business owner

and stock market investor

Always starts his day

watching/reading news

Meet these folks..

04/12/23

What could be the SINGLE common denominator?

Topics

04/12/23

1. About Tencent

1. Overview of WeChat

1. Official Account Platform

About

04/12/23

Leading Global Internet Company

04/12/23

One-Stop Online Lifestyle

Source: iResearch China Internet Report; Data from Tencent

Leadership in All Consumer Internet Segments

Leading Internet Service Provider in China

CommunicationCommunication

Information

Entertainment

Commerce

#1 Mobile Communication & Social Network by Users

#1 Email Service Provider by Users

#1 Portal by Traffic

#1 Micro-blog Platform by Users

#2 Video Platform by Video Views and MUV

#1 Online Game Provider

#2 Online Payment Platform by Users

#1 Instant Messenger by Users

#1 Social Network by Users

Introducing WeChat

04/12/23

WeChat Globally…the fastest growing mobile app*

Jan 26

Version 1.0

released in

China

May 10

Version 2.0 with

voice message

Aug 3

Version 2.5 with

LBS function

“Look Around”

Oct 1

Version 3.0 with

“Shake” function

April

WeChat launched

in international

markets

Mar 28

2011 2012

100 Million user

accounts

2013

300 Million user

accounts

438M MAU

globally

Jan 15

July

Twitter required 1,400 days and Facebook 1,600 days respectively to reach the 100mn user milestone. It took WeChat 433 days.

2014

Sep 23

WeChat topped all

messaging apps with 35%

global market share (GWI

Q2)

Over 438M Monthly Active Users (Q2 2014)

Source: GlobalWebIndex 2014 Q2 Report

WeChat in Malaysia

WECHAT Malaysia Market Share

90% smartphone penetration rate

Malaysia Google Trend 2013

Top 10 search term

The only mobile app search term that

made it to top 10 Top downloaded

App on AppStore & Google Play

No. 1 Social Mobile Platform

WeChat.com

New Way to Connect with FriendsUser Product Features Overview

04/12/23

User Product Features Overview

04/12/23

The 4 Pillars of WeChat

• IM –Text/Pic/Voice/Video

• Hold to talk• Walkie talkie• Stickers• Group chat

• Nearby• Shake• Drift bottle• Friend radar• Location share• Real time

location

• Status update• Photo sharing• Sight (video

clip)• Content share

• Brands• eCommerce• Celebrities• Consumer

Services• Media

Introducing WeChat Official Account Platform

04/12/23

WeChat Official Accounts for Businesses

Verified  Account

Subscription Account

Service Account

• A public WeChat account – acquire & engage WeChat followers• Social media platform• Open API platform - customizable integration

04/12/23

WeChat Official Account Overview

04/12/23

OA Partner Show CaseYoox.com – Online Fashion Mall

https://m.youtube.com/watch?v=yKM5fDDbi8c

A Comprehensive Mobile Ecosystem Platform

Communication

Entertainment

Commerce

Users

BrandsPayment

Information

Location

Based

Service

Social Networking

04/12/23

Millions of Partners Already on Board Globally

04/12/23

Rethink WeChat: The ONE App that fulfills many different lifestyles & needs of these folks

& many others…