By CruiSo Digital Solutions Limited

WeChat 101

WeChat Account Differentiation

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Basic comparison between service account and subscription account

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Reserved. 3

Service Account Subscription Account

Message Blasts # 4 messages / month 1 message / day

Message notification Yes No

Menu Bar Yes Yes

Connected to Open API Open to all 9x API Limited access

Subscription account folder

Service Accounts

Comparison on major functions and requirement

The information and idea contained in this document are proprietary assets of CruiSo Digital Solutions Limited. All Rights

Reserved. 4

Verified Service Account

Service Account Verified Subscription Account

Subscription Account

内地BR 香港BR 内地BR 香港BR 内地BR 香港BR 内地BR 香港BR

微信认证 √ ✖ ✖ ✖ √ ✖ ✖ ✖

微支付 √ ✖ ✖ ✖ ✖ ✖ ✖ ✖

多客服 √ √ ✖ ✖ √ √ ✖ ✖

摇一摇周边 √ ✖ ✖ ✖ √ ✖ ✖ ✖

卡券 √ ✖ ✖ ✖ √ ✖ ✖ ✖

广告主 √ ✖ ✖ ✖ √ ✖ ✖ ✖

原创功能 √ √ √ √ ✖ ✖ ✖ ✖

评论功能 √ √ √ √ ✖ ✖ ✖ ✖

投票功能 √ √ √ √ ✖ ✖ ✖ ✖

内文放置链接 √ ✖ ✖ ✖ ✖ ✖ ✖ ✖

H5活动 √ √ √ √ √ √ √ √

How to test whether it is an overseas account

• Broadcast

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Hong Kong audience Mainland audience

- Can follow the account by search - Cannot search out the account - Can only follow the account by

other users sharing the name card

- Can receive the welcome message and keywords reply

- Cannot receive welcome message or keywords reply

- Can receive the blast message - Cannot receive any blast message- Can only read the message by view

history

- Can receive text/ multi media message/ H5 page through menu bar

- Can receive multi media message/ H5 page through menu bar

- Domain = admin.wechat.com - Domain = mp.weixin.qq.com

WeChat OA upgrade

• Subscription account: Personal account/ Corporate account.

• Personal account cannot upgrade to corporate account

• Service account: usually can only be corporate account, since Nov 2015, personal subscription account can upgrade to service account.

• Seldom personal account choose to upgrade cause frequent exposure is the key to earn more followers.

• Corporate subscription account can upgrade to Corporate service account.

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WeChat Account Set Up and Verification

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WeChat -审批文件和要求

所需附件详情

• 1.营业执照

• 2.组织机构代码证

• 3.运营者身份证正反面照片各一（手机拍照即可）

• 4.运营者手机号以及座机号（不需图片，仅提供号码即可）

• 5.微信认证申请公函

• 商标权认证，除了以上附件还需要：1.商标注册书；2.商标授权书；3.公证处或执业律师开出授权书法律证明文件。如果商标是国外就需要1、2，而3就变为当地领事馆开出的证明文件。

• *注意1、2、5需要在空白处注明“微信认证”以及在手写字上盖印营业执照对应公司章。

With China BR有内地营运执照

WeChat – For targeting Mainlanders without China BR.

• agency can try to create local WeChat Account by providing the information of the agency

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1、运营者身份证名称，是指运营者姓名。2、运营者- 中国内地年满18周岁的身份证进行信息登记（不包含港、澳、台湾）；3、运营者 - 中国内地的手机号码（不包含港、澳、台），其它国家的手机号码暂不支持。4、同一个公司可以注册和认证50个公众号，其他类型组织同一个机构可注册和认证50个公众号。5、目前只支持填写中国大陆的营业执照

Pros: A Weixin a/c can connect and interact with the Mainlanders.

Cons: It’s difficult to change the “type” after registration, and some functions are not able

to activate due to difference of verified BR and account business

Provided by CruiSo’s GZ office

Without China BR没有内地营运执照

申请公函

微信公众帐号认证申请信息表

申请主体（申请

人）全称

（注：请填写组织机构代码证、营业执照上的主体

全称）帐号运营者姓名

办公电话初始申请注册主体

（姓名或名称）

办公地址 手机号

电子邮箱

认 证 申 请 公 函

申请人同意授权委托指定员工_____________ （身份证号码：__________________________ ）作为帐号运

营者，以申请人名义申请微信公众帐号 __________________________ （公众号原始 ID）认证服务，并授权

其负责该帐号的内容维护及运营管理。

1、 申请人及初始申请注册主体同意：申请人公众帐号在进行认证服务时，若提交的主体信息

与初始申请注册主体信息不一致，应当填写初始申请注册主体姓名并在本公函落款处签章确认，在公

众帐号资质审核成功之后，申请人公众帐号的使用权属于通过资质审核的申请主体，该公众帐号自注

册时其产生的一切权利义务均由该主体承担，该公众帐号所获得的所有收益、权限均归认证后的主体

享有，且所有运营活动都必须以该主体对外开展；

2、 申请人承诺：提交给腾讯的认证资料真实无误，并授权腾讯及其委托的第三方审核机构对

提交的资料进行甄别核实。同时，微信公众帐号内容维护及运营管理遵守国家法律法规、政策及微信

公众平台服务协议的相关规定。如违反上述承诺，责任自行承担；

3、 初始申请注册主体承诺：提交给腾讯的资料真实无误并申请与确认行为均不可撤销。

申请人及初始申请注册主体对以上认证申请信息表填写信息及申请公函内容确认无异议。

帐号运营者签字：

初始申请注册主体签字（自然人）或盖章（组织机构）：

申请人盖章：

年 月 日

注意事项：1.申请主体为内地申请公司全称2.初始申请注册主体可不填3.公众号原始ID，是一堆英文字母以及数字形成的初始ID。4.运营者签名不能使用艺术签名，需要正楷体签字。5.申请人盖章为公司盖章。

Menu bar/ key words reply/ Rich media message

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Menu Bar：自定义菜单

Two levels of menu bar

• First level: 菜单

- 3 tabs maximum

- 4 Chinese words or 8 digital words maximum (1 Chinese word = 2 digital words)

• Second level: 子菜单

- 5 tabs maximum

- 8 Chinese words or 16 digital words maximum

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Where menu bar can revert to

• No matter first level tab or second level tab, it can direct to 5 types of messages

- Text message

- Photo message

- Rich media message (Multi/ Single)

- Website link ( h5 campaign page)

- WeChat coupons (微信优惠券)

- Direct landing to website through message (only apply to 微信引力)

* Note: A redirect page is needed for linkto Tmall / Taobao

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Tmall link (original)

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Tmall link (redirect page)

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Key words reply

• Key message could reply by text/ rich media message

• Campaigns can use the function

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Single media message

• Headline

• Date

• Cover photo : 900x500

• Lead in(导语): could customize, otherwise it will be the first sentence of the first paragraph.

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Multi media message

• Total 1x7 = 8 multi media messages

• Headline, could hide 1/3 - 1/4 of the bottom of image (depends on the length of the headline), so attention here don’t cover the important message of the image• Keep the headline short

• Around 120px for a single-lined headline

• Cover photo:

First sub message: 900px x 500px

Second sub message: 400px x 400px

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What “ RICH” media include

• Photo message: no limitation, can support gif

• Video message: including 小视频, total 3 clips, videos could upload from files and can only support online videos from Tencent video (腾讯视频）

• Music message: No limitation

• Voice message: 格式支持mp3、wma、wav、amr，文件大小不超过30M，语音时长不超过30分钟

• Vote message (not support in 微信引力)

• WeChat coupon (not support in 微信引力)

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Vote message

• Can only insert one vote message in one single media message

• You can insert more than one questions in one vote message

• Headline of vote limited to 35 digital words in max

• Image suggestion: 300px x 300px

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Vote message showcase

• Can be set as multiple choice/ single choice

• Can also set the voters: open to all users, or only your followers can participate to vote

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http://mp.weixin.qq.com/s?__biz=MjM5Mzc3NzU2MA==&mid=403447696&idx=1&sn=00a7bec09ae2bf90a54ab7e1330a9ac8&scene=1&srcid=0109hhwgMRUieFI4YiPXPN2M#wechat_redirect

WeChat coupons

• Can only insert 1 WeChat coupon in one single media message ( now only support 普通券)

• If you have more than one coupon, like different members will enjoy different discount from brand, then you can create a 卡券货架, user can click read more of one single media message to check all coupons

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WeChat coupons through rich media message showcase

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http://mp.weixin.qq.com/s?__biz=MzA3OTIxOTMzMg==&mid=401090651&idx=2&sn=cc8f973e0cc2db30dc6878710ae4ffe7&scene=1&srcid=0109u66ALZAvxbF5T13FNYBt#wechat_redirect

Thank You

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