Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow...
Transcript of Websites & Social Media for AgriTourismsfp.ucdavis.edu/files/234504.pdf · •Social Media: Grow...
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KatieBagby.com
Websites & Social Media for AgriTourism
Katie BagbyKatie Bagby Coaching
Feather River Land Trust
Quincy Collective
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KatieBagby.com
Why a Web Presence?
• You’re doing good things. People need to find you.
• Connect with YOUR people
• Know, Like, Trust
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KatieBagby.com
Types of Online Presence
• Website: Find you + Know you’re “legit”
• Blog: Helpful content + Establish as Go-To
• E-list: Build relationship + Direct marketing
• Social Media: Grow your audience. Connect and engage.
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KatieBagby.com
All of Your Efforts Feed One Another
• Grow your Audience
• Grow supporters
• Drive people to your website
• Share blog/news/events on Social Media and Email
• Repurpose content
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KatieBagby.com
Start with Why• People don’t buy what
you do, they buy WHY you do it
• The goal is to do business with people who believe what you believe
~Simon Synek
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KatieBagby.com
I believe... (Riff for 5 mins)
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WebsitesWhere you hang your shingle online
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KatieBagby.com
Welcome people to your website as you would your farm. Set them at ease that you’ve thought of their needs.
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KatieBagby.com
Visitors Need to Know
• WHAT: Your Promise. You have what they want/crave/need/desire.
• WHO it’s for (Is it for them?)
• WHY you do this (Do you care about what they care about?)
• WHERE you are (map + directions) and how to contact you.
• HOW to get what you offer (call to action)
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KatieBagby.com
Look Thru the Lens of BOY
Because
Of
You
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KatieBagby.com
Website Elements
• Homepage: You’re in the right place.
• Promise/Product
• About
• Visit/Contact
• Events/News/Blog
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KatieBagby.com
Website Tip: www.EasyName.com
• Buy your domain NOW
• Match your business name
• Easy to remember
• Easy to type (avoid hyphens, etc.)
• .Com is best
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KatieBagby.com
Website Tip: Easy Access
• Easy Navigation Menu
• Multiple access points to important info
• Not too busy
• Example: www.FiveFootFarm.com
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KatieBagby.com
Website Tip: Images
• Images that invite and uplift
• Give them the feel of the experience
• Images support content
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KatieBagby.com
Website Tip: Keep it Fresh
• WordPress or Weebly.com
• You can update it yourself
• Fresh content helps Google find you (SEO)
– Blog
– Photo uploads (use descriptions)
– Events or News
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Social Media = Connection
Connect with new customers
Engage in conversation
Let people know, like, and trust you
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Social Media StrategyKnow where you’re headed and why
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KatieBagby.com
It doesn’t have to be scary!
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KatieBagby.com
Social Media Strategy
• Find and engage with your people
– Not everybody. Your right audience
• Develop long-term relationships
• Know, Like, Trust
• Give value and they will support you
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KatieBagby.com
Social Media is a Conversation
• Blah, blah, blah all about me
• Engage, Inspire, Get a conversation going!
• Outdoor Afro does this really well
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KatieBagby.com
Who do you want to reach?
• Are they local or visitors?
• Age, gender, work
• Do they have kids?
• What are their interests?
• What do they care most about?
• How do they like to spend their time?
• What are you giving them relief from?
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KatieBagby.com
Where do your ideal people hang out?
• Locals vs. Visitors
– Locals use Facebook + Instagram (20’s-30’s)
– Travelers - Yelp, TripAdvisor, SN Geotourism
• Demographics, Values, Aesthetics
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KatieBagby.com
Age, Values, Aesthetics
• Facebook: wide range of content: life updates, photos, articles, memes, inspiration, politics; wide age-range
• Twitter - urban, professionals
• Instagram: photos, life experiences; younger
• Pinterest: themes, DIY, inspiration, beauty
• Videos: YouTube, Vimeo, Live FB
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KatieBagby.com
What’s your goal right now?• Grow your current audience?
• Engage more with your current audience?
• Connect with a new audience?
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KatieBagby.com
Where do you want to grow?• What are others you
admire doing?– Cowgirl Creamery: FB,
Twitter, Pinterest
• What looks fun and interesting to YOU?
• What are you CURIOUS about?
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KatieBagby.com
Leverage What You’ve Got
• Where do you (or someone on your team) already hang out?
• Where are you already fluent?
• Where do you already have a network?
• Leverage that for your business.
• Diversify and deepen engagement
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KatieBagby.com
Tell a Story
• Personal
• Ties in with holiday, season, theme
• Connects to values
• Short videos
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KatieBagby.com
Highlight Supporters & Customers
• Because of You
• Grow Super Fans
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KatieBagby.com
Helpful Content: Recipes
• Giving & Helpful
• Complements product
• Connects with Values (good food & wine)
• Appealing!
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KatieBagby.com
Be a Solution
• Be a solution to a negative problem
• Stay positive
• Praise people’s good choices
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KatieBagby.com
Share the beauty of the area
• Give them a taste of the experience
• Connect with Nature
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KatieBagby.com
Share Useful Content
• Something that might benefit them
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KatieBagby.com
Share your Process
• A taste of what it’s like to be a farmer or rancher
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KatieBagby.com
Create Buzz
• Show sneak peaks
• Share your excitement about what you’re doing
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KatieBagby.com
Connection to Community
• Connect to values
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KatieBagby.com
Inspire
• 5 minutes on Font Candy app
• Canva.com
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KatieBagby.com
Share beautiful food
• Showcase Farm to Table
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KatieBagby.com
Share interesting info
• Tie in with their experience
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KatieBagby.com
And of course, Sell
• When you give and engage, you’ve earned the trust to sell and promote
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KatieBagby.com
Getting Started• Set up a simple profile/page
– Brief description of your business
– Location/Website
– A good profile photo
• Learn: Follow other people and pages
• Be Generous: Like, Comment, Share
• Refine your page
• Start to share your own content & images
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KatieBagby.com
Thank you!
Katie Bagby
www.KatieBagby.com
www.FRLT.org
www.QuincyCollective.com