You, Your Brand, Your Social Media
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Transcript of You, Your Brand, Your Social Media
![Page 1: You, Your Brand, Your Social Media](https://reader034.fdocuments.us/reader034/viewer/2022042906/589b611b1a28ab606f8b6747/html5/thumbnails/1.jpg)
+YOU
your BRAND your SOCIAL MEDIA
Robin Yap, LLB, DM
MANAGING DIRECTOR
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+today
u you
u brand
u social media presence
u strategies to get you known
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+
ELEVATOR SPEECH COMPONENTS http://bit.ly/1T84xhw
skills
confidence
goal
motivation
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+Who are you?
http://bit.ly/1T84xhw
![Page 5: You, Your Brand, Your Social Media](https://reader034.fdocuments.us/reader034/viewer/2022042906/589b611b1a28ab606f8b6747/html5/thumbnails/5.jpg)
+Who are you?
1: What do you do…well? (Skills) 2: What is your greatest strength in this area OR the best compliment you’ve ever received about your skill? (Confidence) 3: What would you like to do? (Goal) 4: What’s your “why?” (Motivation)
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+
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+network
• •
• • F F
C C
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+ EXT
O2O
F2P
F2O
F2F
YOUR SOCIAL
MAP
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+traffic n ALEXA RANKING
n COMPETE.COM (PAY)
n SEMRUSH.COM (LOVE IT)
n YOUTUBE OR VIMEO VIEWS
n BLOG POST COMMENTS
n TOTAL COMMENT COUNTS
n CHECK THEIR ARCHIVES
n CHECK ‘ADVERTISE HERE’ PAGE (EX: FROM BUYSELLADS)
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+
EXAMPLE PERSONAL BRAND STATEMENT
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+now what?
v align social goals to personal and/or business goals
v social media audit template
v editorial calendar template
v social media content calendar
v bulk upload template
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+Qs
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+THANKS!
@ROBINYAP
DrRobinYap
RobinYapCanada