Website Rebranding Questions
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WHY ARE WE DOING A REBRAND? WHY SHOULD ANYONE CARE ABOUT YOUR BRAND? ARE YOU LEADING WITH YOUR BRAND DIRECTION? WHAT PROBLEM ARE WE ATTEMPTING TO SOLVE? DOES YOUR BRAND TELL THE WRONG (OR OUTDATED) STORY? HAS YOUR CUSTOMER PROFILE CHANGED? WHAT DO WE WANT TO CONVEY? TO WHOM? HAVE WE ISOLATED EXACTLY WHO SHOULD CARE ABOUT YOUR BRAND? HAVE THEIR NEEDS, OR THE WAY THEY DEFINE THEM, CHANGED? ARE YOU FOLLOWING WITH YOUR BRAND DIRECTION? IS YOUR BRAND ASSOCIATED WITH SOMETHING THAT IS NO LONGER MEANINGFUL? IS YOUR BRAND OUT OF STEP WITH THE CURRENT NEEDS AND DESIRES OF YOUR CUSTOMERS? HAS THERE BEEN A CHANGE IN THE COMPETITIVE LANDSCAPE THAT IS IMPACTING YOUR GROWTH POTENTIAL? ARE YOU PIGEONHOLED BY SOMETHING THAT YOU (AND YOUR CUSTOMERS) HAVE OUTGROWN? IS THE GOAL OF THIS REBRAND A STEPPING STONE (EVOLUTIONARY) OR A MILESTONE (REVOLUTIONARY) ?
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Transcript of Website Rebranding Questions
WHY ARE WE DOING A REBRAND?
WHY SHOULD ANYONE CARE ABOUT YOUR BRAND?
ARE YOU LEADING WITH YOURBRAND DIRECTION?
WHAT PROBLEMARE WE
ATTEMPTING TOSOLVE?
DOES YOUR BRANDTELL THE WRONG(OR OUTDATED)
STORY?
HAS YOURCUSTOMER
PROFILECHANGED?
WHAT DO WEWANT TO CONVEY?
TO WHOM?
HAVE WE ISOLATEDEXACTLY WHO SHOULD
CARE ABOUT YOURBRAND?
HAVE THEIR NEEDS,OR THE WAY THEY
DEFINE THEM,CHANGED?
ARE YOUFOLLOWING WITH
YOUR BRANDDIRECTION?
IS YOUR BRANDASSOCIATED WITH
SOMETHING THAT IS NOLONGER MEANINGFUL?
IS YOUR BRAND OUT OFSTEP WITH THE CURRENTNEEDS AND DESIRES OF
YOUR CUSTOMERS?
HAS THERE BEEN A CHANGE IN THE COMPETITIVE LANDSCAPE THAT IS IMPACTING YOURGROWTH POTENTIAL?
ARE YOU PIGEONHOLED BY SOMETHING THAT YOU (AND YOUR CUSTOMERS) HAVEOUTGROWN?
IS THE GOAL OF THIS REBRAND A STEPPING STONE (EVOLUTIONARY) OR A MILESTONE(REVOLUTIONARY) ?
