Web's Voice

Social Business

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I am an Social Media Strategist and Information Architect skilled at designing online communities which enable knowledge work.

My approach focuses on providing a rich, engaging user-centered experience which fosters engagement, collaboration and crowdsourcing.

By combining information management best practices with new media technologies, organization can “re-invent” themselves, accelerate innovation and manage what they know.

Mass collaboration on the Internet is shaking up business

“We are seeing the emergence of an economy of the people, by the people, for the people...“

Stephen Ross, The Future of Competition: Co-Creating Unique Value with Customers

Web’s Voice democratization of organizations

Secret Sauce

“Web 2.0 is the understanding that the network is the platform and the rules for

business are different.

…The cardinal rule is this one: Users add value

…And figuring out how to build databases that get better the more people use them is

the secret sauce of every Web 2.0 company”

Tim O’Reilly

Web’s Voice secret sauce: users add value

The Solution

What:

Create and implement a social networking strategy and platform that incorporates the “best of the Web” featuresand functionality so your customer, partners and employees can engage, collaborate and grow your business fast!

How:

• Study the best social networks, including their rich, engaging user interfaces, features and functionalities.

• Design and develop a social network platform, information architecture and data model based on a user-centered experience, object-oriented design, and relational databases based on custom objects.

• Incorporate knowledge management best practices in order to take advantage of collective intelligence and crowdsourcing.

Web’s Voice social Business

What can Businesses learn from these popular sites?


User Interface, viral marketing – and custom applications

Upload and share Videos

Share News. Vote them up or down

Share Ideas. Vote the up or down

Community Design

Community Translation

Social Project Management

Collective Knowledge

Share Professional Resume and User Profile

Blog

eCommerceAsk Questions. Get answers

Aggregate Content

Search, Target Marketing, Business Apps

How do they apply to your Functional Area or Role

What:

Create and implement a social networking strategy and platform that incorporates the “best of the Web” featuresand functionality so your customer, partners and employees can engage, collaborate and grow your business fast!

How:

• Study the best social networks, including their rich, engaging user interfaces, features and functionalities.

• Design and develop a social network platform, information architecture and data model based on a user-centered experience, object-oriented design, and relational databases based on custom objects.

• Incorporate knowledge management best practices in order to take advantage of collective intelligence and crowdsourcing.


Secret Tip

Social Business designing custom objects

Understanding Social Interactions

Ask and Answer Questions

Share Ideas

Share News

Rate/Recommend/Comment

Meet and Discuss

Make Introductions

Solve Problems

Survey/Vote/Comment

Share Knowledge

Share Videos

Personalized Content

Discounts/Promotions/Deals

Support Ticket

Social Business designing social networks

Share News

• Tweet in 140 characters or less

• See Most Popular Tweets• Follow and be Followed 10th Most Popular Web site


Share News

• Share News from Other Internet Sites

• Vote up or Down• Sort by Most Popular

Mubarek’s final hours: Desperate bids to stay ... more

Digg.com


• Submit Ideas• Vote up or Down• Sort by Most Popular• Earn Points

Share Ideas


• Follow different objects• Customer Support Ticket• People• Applications• Documentation• Etc.

• Opportunity to design custom objects• Similar in design to Faceboo• “Facebook for the Enterprise”

SalesForce – 4th Fastest Growing CompanySupport Ticket


• Upload a Video• Watch a Video• Subscribe to Video

feeds using RSS

3rd Most Popular Web siteShare Videos


Ask and Answer Questions

Cha Cha is ranked 1,222 in Alexa which ranks Web sites based on traffice.

- ChaCha• Ask a Question• Login using Facebook• Receive answer on

Mobile phone


• Recommendations based on pages you view

• Recommendations (comments) based on usage

• Rating the reviews

Rate/Recommend/Comment


14th Most Popular Web site

• Recommendations based on pages you view

• Recommendations based on profile

• Invitations (Recommendations) to connect

Personalized Content


Survey/Vote/Like

• Business Pages on Facebook

• People “Like” your Page• “Like” shows up on

Friend’s Profile• Vote on multiple choice• Vote on comments


Share Knowledge

6th Most Popular Web site• Wiki is “what is know is”• Anyone can contribute or

edit. There are no more “subject-matter experts”(Your experience is enough)

• People DO contribute when they feel ownership


• Reveal your Social Network• Reveal other’s Social Network• Ask a member in your Social

Network to introduce you to the person or company you are trying to contact

• Recommend a product to someone else in your social network

Make Introductions

You’re well-connected. Now leverage it!


• What’s on your mind – gets people talking

• Easy to connect via Chat, Requests, comments

• “Viral Market” via “Invite your Friends”

Make Connections

#1 Most Popular Web site


• Deal of the Day for local businesses• Print the voucher or bring up on

mobile device at the store• Broadcast through your Social

Network (Email, Facebook, Twitter)• Refer a friend and get Groupon bucks• Mobile application• Gift cards . Redeem them with a gift

code

Google bid $6 billion

Discounts/Promotions/Deals

Social Business secret sauce: custom objects

Custom Object Similar to Description Social Business Example

Question Cha-Cha Ask Question Social CRM Customer asks Financial Advisor about 401k

Idea Dellideastorm Share an Idea Social Product Mgmt

Customer submits a product enhancement

News Digg.com Share News Social Public Relations

Share Press Release

Meeting Microsoft Office Schedule Meeting Social Logisitics Create a meeting and schedule a conference room

Problem SalesForce Chatter Computer Ticket Social Support Submit a computer problem for Customer Support

Translation

LingoTek

Collective Translation

Social Translation Translates document into Spanish

Image Editing Pixlr Create or edit an image

Social Design Create a logo and crowdsource to improve it

etc.

Create Custom Objects to enable knowledge work in your Business, Functional Area, Roles and Tasks


• Rich, engaging User Interface allowing people to easily share status updates, photos, etc.

• Viral marketing features such as displaying friend feeds, invite others to connect, etc.

• Custom Applications. The ability to click on simple applications under the Status Update box can lead to more other content types and applications. Terrific user-centered design!

How did it become the #1 site on the Web today? There are over 500 million people on Facebook!

Attach Photos, Videos, Events or Links….

…then why not Questions, Ideas, News, Designs – or any Custom Object you create based on your specific business, role or tasks!

Custom Objects

Question

Step1 Prospective Consumer texts your Business

Text: 2252965 or “CALCXML”

Step2 …then types in a Question like

“What tax advantages do I have with a Roth IRA?”

Step3

Mike Liu, a Financial Analyst, answers the Question

“You will generally pay ...

Your Businessexample: CalcXML Text your Question

From Mike Lee a Financial Analyst:

“You will generally pay ordinary federal income tax (but not the 10% penalty tax) on the taxable amount that is converted. Your tax-free potential is maximized if you pay the taxes from your current income or personal savings, not your IRA.”

Click here

Social CRM

SSSWhat’s on your mind?

Mike Liu asks Where is NAIFA Conference being held in Denver this week.5 minutes ago

Submit

My Popular posts My Points

Analyze whether our IARFC Web site should be turned into a Social network

The next ten years: A mecca forinnovation

PPP – 101 Client Acquisition on Friday, January 15

Mike Liu posts an idea Analyze whether our IARFC Web site should be turned into a social network 2 days ago

Speak Up!

Brandon O’Brien says It is at Denver Convention Center at 5th East and Canterbury3 minutes ago

> show all

All Posts, Events, Ideas, News…

My Recent posts

My Social Networks My Calendar

AnnuitiesLast updates: 6 minutes ago

> show all

Liability InsuranceLast updates: 3 minutes ago

Collectibles / CoinsLast updates: 8minutes ago

Register | LoginTuesday, January 5

College: UCLA University

Education

Robert Pedersen says Yes, we should consider doing this since social networks have huge potential – especially with 8,000 members.!3 minutes ago

IARFC, SFSP

Professional Associations

Annuities, Liability Insurance, Collectibles Coins, Stocks and Bonds

Services

Automobile, Cash Flow, College, Credit Card, Home, Mortgage,Insurance, Investment, Paycheck, Retirement, Savings, Taxes

Tags

Tuesday, January 5 Register | LoginSearch

Tuesday, January 5 Register | LoginCalcXML

Liz Taylor asks What tax advantages do I have with a Roth IRA? 5 minutes ago

Mike Liu says You will generally pay ordinary federal income tax (but not the 10% penalty tax) on the taxable amount that is converted. > more3 minutes ago

Mike LiuSales DirectorState Farm [email protected] W: 800-666-1656M: 513-594-0493F: 513-424-5742`

The text message also shows up in the online

Social Network with a “Question” content type.

End user selects C

ustom Objects. Note, Liz

could have asked the same question online

instead of te

xting it by clicking on the

“Question” content type.

Industry: All

Web’s Voice Web 2.0 – “Question” web sites

• Content Type• Ask a Question

Sector: All

• Popular, Related Sites• Ask• Yahoo! Answers• Cha Cha

Actor: Person

• Popular Features• Type in Question or

Text your Question• View Frequently-asked Questions• Vote up or Down Responses

Study their use cases…

Behavior: Ask QuestionSocial CRM

Don’t “go it alone”. Ask the business crowd. The Crowd gets it right “92%” of the time!

As a business owner, you are like the contestant having to answer questions to run your business

Web’s Voice crowdsourcing

Imagine the Possibilities…

Share

news

Government 2.0

What’s on your mind? Submit Popular posts My Points

Speak Up!

> show all

All Posts, Bills, Events, Ideas, News…

Recent posts

All Business City Community Education Family Government Nation/World News Religion Sports Technology Blogs Election and Voting Executive Branch Federal Government Governor’s Office Judicial Utah Laws

Legislative Branch

Dan Jones surveys Utahns on Illegal immigration

Exoro Group podcast Discussion about Illegal Immigration debate

Sutherland unveils study showing crime not caused by illegals

Government

HB70 – Illegal Immigration Enforcement Act > more

Do you support HB70’s requirement that police officers verify the legal status of people detained for class A misdemeanors and felony offenses if the officer has “reasonable suspicions they are in the country illegally.

Yes No

No (421)

HB70 will remove illegal immigrants from Utah, discourage otherrs from coming in and will give local policy agencies in enforcing this law. >more

Steve Sandstrom Supporter

HB70 will cost cities millions in dollars in taxes as police will spend more of precious time with work they are not responsible to do. Immigration is a federal matter not a state one. >more

Luz Robles Opponent

Sandstrom insists new illegal immigration isn’t watered down

KSL.com – Dennis Romboy - 22 minutes ago

Blogger – Mark Terrett - 12 minutes ago

Bring illegals out of the shadows

My idea is that we allow illegal immigrants the opportunity to come forward out of the shadows, enable them to have a temporary work visa, put them in the back of the line for citizenship and pay taxes like the rest of us for their work.

Rep. Stephen Sandstrom insisted Thursday that changes he made to his enforcement-only illegal immigration bill don't water it down.

42 28

The costs of illegal immigration

Who has calculated the costs of illegal immigration and the projected costs of enforcing HB70?

Citizen – Robert Pedersen - 27 minutes ago

Tami smith The Sutherland Institute has calculated the costs here.

Take ActionContact your Elected Official

Utah’s Voice

Yes (932) Undecided)


Documatix and CalcXML announce merger15 minutes ago

Submit

Speak Up!Recent posts

Communities Calendar

Salt Lake CityLast updates: 6 minutes ago

Utah Last updates: 3 minutes ago

Appropriations: • Public Education (Co-chair)

Standing:• Senate Revenue and Taxation• Senate Education

Committee Assignments

Blogs, Business Plan, Email Marketing, Jobs, Marketing, Mobile Device, Programming, Stimulus, Social Media, SEO, Strategy, Website, Venture Capital

Tags

We use Documatix email marketing solutions at work. It appears they want to get into the online financial calculator market with this merger. 9 minutes agoProfession

Taxpayer Advocate, Public Administrator

All C ity Community Education Family Government Nation/World News Religion Sports Technology Aerospace & Aviation Defense & Homeland Security Energy & Natural Resources Financial Services Life Sciences

> show all

Popular posts My Points

Use all the Tails in your Search Marketing Strategy

> show all

All Posts, Bills, Events, Ideas, News…

Utah Valley Entrepenuer Forum event “Top 25 under 5”on Tuesday, Feb 3 at 2pm…

Take the State of Utah survey “Evaluating Utah.gov social media strategy”

Business

Software & IT

What resources do I have to create a business plan?15 minutes ago

Manage Knowledge proposes idea that the State of Utah create a social networking site 15 minutes ago

Software & IT

WeberLast updates: 3 minutes ago

Contact the Small Business Development Center located at a nearby educational campus. 9 minutes ago

be Heard!

http://www.facebook.com/americanforkutah

advertise discuss share promote

It’s FREE!

Let your

http://www.facebook.com/americanforkutahbrought to you by…

Create a Facebook “Fan” Page for your Business, Group or Organization

1. Go to http://www.facebook.com2. Complete the form and Sign up or Login. (You can create your Facebook Fan Page with your personal

account)3. Create the page by going to https://www.facebook.com/pages/create.php and fill out the form4. Add an image, Invite your friends, and Tell your fans5. Go to http://www.facebook.com/americanforkutah . Click “Like” and “Write something…” about your

business. (American Fork Utah will see your page and can then “Like” you as well)6. Finally, post regularly - perhaps 2-3 times a week - on YOUR page. Your posts will also show up on the

American fork Utah’ page as well.

Note, Please be civil in your dialogue. The City of American Fork, Chamber of Commerce and other sponsors of this site are NOT responsible for the content They do not endorse any company or it’s products or services. Community moderators reserve the right to remove content which is abusive, offensive, or off-topic.

http://www.afchamber.org

Advertise! Share! Promote!It’s FREE!

http://www.websvoice.com

http://www.facebook.com/americanforkutah

American Fork, Utah search


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Primary Election Vote TodayWomen in Business Luncheon

June 27th at 11:30am at Sammy’s

Big Show and Fireworks July 21

Pool

Rec Center

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> Pool hours extended on July 4th

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> Who is on the ballot

> Where you go to vote

> Citizens vote on Presidential candidates

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Primary Election Vote Today Vote

Election

Candidates

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Voters will go to the polls Tuesday…

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> Who is on the ballot

> Where you go to vote

> City Council Agenda

Primary Election Vote TodayAdult Swim Classes

Deadline to register for adult…

> Free CPR classes


> Please fill out a survey on youth soccer league

Pool

Rec Center

Swimming

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Mayor James Hadfield

Social Media Links

AF Parks and Recreation

AF Fitness Center

Social Media Links

Share

news

Business 2.0


Mark Terrett asks What are your favorite Web sites? Why?5 minutes ago

Submit

My Popular posts

My Points




Mark Terrett posts an idea Analyze whether our IARFC Web site should be turned into a social network 2 days ago

Speak Up!

Brandon O’Brien says Facebook for it’s ease-of-use. LinkedIn because it connects me with other professionals.3 minutes ago

> show all


My Recent posts

My Social Networks

My Calendar


> show all



Register | Login

[email protected]

W: 801-446-7822F: 801-446-7823

Tuesday, January 5

Financial Calculators Inc is a leading provider of online financial calculators. Each day . Each day thousands of customers - including those at Yahoo! Finance, Wells Fargo, AOL – run these calculators to make wise financial decisions. We can host these calculators , integrate them into your Web site and match your Web site’s “look and feel” – or you can do it yourself with our help.

About Us



Services


Tags

Tuesday, January 5 Register | Login

Search


CalculatorsFinancial

mailto:[email protected]

Step1 Prospective Consumer calls CalcXML

Text: 2252965 or “CALCXML”

Step2 …then types in a Question

“What tax advantages do I have with a Roth IRA?”

Step3

Mike Liu, a Financial Analyst, answers the Question

“You will generally pay ...

CalculatorsFinancial Text your Question

From Mike Lee a Financial Analyst:

“You will generally pay ordinary federal income tax (but not the 10% penalty tax) on the taxable amount that is converted. Your tax-free potential is maximized if you pay the taxes from your current income or personal savings, not your IRA.”

Click here



Submit

My Popular posts

My Points





Speak Up!


> show all


My Recent posts

My Social Networks

My Calendar


> show all





Education


IARFC, SFSP



Services


Tags


Search






This is Mike Liu’s homepage, showing his profile, credentials and services. The customer can contact Mike for fee-based services, such as

selling him a Roth IRA



Submit

My Popular posts

My Points





Speak Up!


> show all


My Recent posts

My Social Networks

My Calendar


> show all





Education


IARFC, SFSP



Services


Tags


Search






The text message also shows up in the online Social Network. Note, Liz could have asked the

same question online instead of texting it

CalculatorsFinancial Text your Question

Responses to questions sent through the online Social Network show up in the sender’s inbox

Financial Calculators

You have a new answer to your questions





Liz has three responses

Liz

• Smart Phone application is a subset of the online Social Network

What’s on your mind?

Submit

Liz Taylor asks What tax advantages do I have with a Roth IRA? 5 minutes ago 5 minutes ago Mike Liu says You will generally

pay ordinary federal income tax (but not the 10% penalty tax) on the taxable amount that is converted. > more 3 minutes ago

Recent posts

Automobile, Cash Flow, College, Credit Card, Home, Mortgage, Insurance, Investment, Paycheck, Retirement, Savings, Taxes

• Run a calculator, ask a question, see recent posts

• Smart Phone application and Online Social network synchronize

CalculatorsFinancial Go Mobile!

Liz has three responses. Click here

Popular posts

• Others in the community can vote “up or “down” so the best answer shows on top.

• Any professional financial advisor can respond to the question.

• Community “poice” the content and can reporting abuse for spam answers, pornography, etc.

CalculatorsFinancial Go Mobile!

Liz had three responses. You see 2 of them here. Scroll down for the rest.

Liz asks “what tax advantages do I have with a Roth IRA?” 5 minutes ago)

Peter says “You will generally pay ordinary income tax (but not the 10% penalty tax) > more” (3 minutes ago)

Mary says “You have to pay the taxes now instead of in the future. (2 minutes ago)

Share

news

Sample Portfolio

I conceived , designed and implemented the Self Support Web site for the Church and helped pioneer their knowledge management tools, systems and processes.

Social Media Strategist. Promoted LDS.Biz on Facebook, Linkedin and Twitter and helped grow site to 2000 users in 1 months

I interviewed and surveyed all employees, analyzed responses, created reports for management and made recommendations.

I provided initial consultation on their online community – “Appspace”

Consulted with their Web designer of their online financial community – HelpMeFinancial. Created articles, moderated discussions, promoted that site on social media sites, like Facebook, Twitter and LinkedIn.

LDS.Biz is the fastest growing LDS Business community. It has over 2500 members in 2 months.

The Church is one of the largest IT operations in the State of Utah. The Service desk receives over 200,000 calls per year.

ZAGG are makers of the Invisible Shield and one of the fastest growing companies in Utah.

CalcXML is a leading provider of online financial calculators with clients such as Yahoo!, Dow Jones, Mastercard, Jackson Hewitt and Suntrust Bank

David Leavitt ran for Utah’s 3rd Congressional District in 2008.

As Project Manager for Manage Knowledge LLC, I led the design and development the Web site, creative art work, and backend “Delegate Database”. David lost in the Republican primary, but had he won the Republican Convention was to create a personalized portal for citizens similar to MyBarackObama.com and AmericaSpeakingout.com .

Verio is a leading provider of enterprise Web hosting services.

As ITIL Project Manager, I was responsible for leading the project team in implementing Phase 1 of IT Service Management (ITSM) best practices, including incident, problem and knowledge management.

Web's Voice

Business

Transcript of Web's Voice