Reese Richards| Senior Online Marketing Analyst|

BACKLINKSSTILL WEB’S CURRENCY

FOR 2016

• A.K.A back links, links back, inbound links, incoming links, inlinks, inward links

• Link from one web property to another• Popularity vote• MAJOR ranking factor• Link Structure

WHAT ARE BACKLINKS?

THEE MOST IMPORTANT THING TO REMEMBER

BE NATURAL!

• NOT ALL LINKS ARE GOOD!• # and Quality of Outbound / Inbound

Links on Page• PR/DA/PA/CF/TF of Page• Site relevance• Referring Domains Site &

Content Quality• Contextual Backlinks• Anchor Text• Do-Follow vs No-Follow

GOOD VS BAD LINKS

• Paid Links• Link Farms• Backlink Pyramid• PBNs (Private Blog

Networks)• Low Quality Directories• Over-Optimized Links• Any Link that is

EASY TO ACQUIRE

BAD LINKS

1. Featured Content2. Guest Posting3. Website Review Sites4. Industry

Comparisons5. MyBlogU6. HARO7. Competitors Links8. Audio Sites

24 BACKLINK STRATEGIES FOR 2016 9. Donate10. Blogger Review11. Testimonials12. Link Reclamation13. Free Directories14. Paid Directories15. .EDU Resource Pages16. Blog Aggregators

17. Scoop.it18. Broken Link Building19. Infographics20. Social Platforms21. Better Mouse Trap22. Sponsor Events23. Wikipedia24. Ego Bait

• Sticky best content • Jetpack WP plugin

1. FEATURED CONTENT

• Twitter using search: “niche” + “guest post / author / article” OR “niche” + “write for us”

• Email or contact us form -be careful w/ wording

2. GUEST POSTING

• http://www.criticue.com/• http://www.conceptfeedback.com/

3. WEBSITE REVIEW SITES

• Most useful industry tools• Top 10 companies• Top products compared

4. INDUSTRY COMPARISONS

• Collaboration• Free • Paid

5. MYBLOGU.COM

• Help a Reporter Out• Sign up, get alerts, respond (pitch)• Lots of possible media coverage• High quality links

6. HARO

• Majestic.com• Compare up to 5• Find links you don’t

have• Reach out

7. COMPETITOR’S LINKS

• use http://vocaroo.com/ to record • MP3 of videos • Upload to http://sutros.com/, http://yourlisten.com/

8. AUDIO SHARING SITES

• search query: “donate to us” / “sponsors page” / allintitle:”sponsors”

• $$

9. DONATE TO CHARITY

• Find industry leading bloggers (AllTop.com)• Reach out to them with offer of product / service

Hey (site owner name), I was searching for some useful link building strategies today when I came across (site name). I see that you have a lot of great content on your site about link building. I’m actually putting together a new ebook called “24 White Hat Link Building Strategies”. I’d love to get your feedback on it and, if you think it’ll provide value to your readers, you might want to mention it on your blog.Cheers, (your name)

10. BLOGGER REVIEWS

• List products / services used over the past month• Check for testimonial page• Reach out with your testimonial

11. GIVE TESTIMONIALS

• BuzzSumo.com• SocialMention.com• Check for unlinked

mentions

12. LINK RECLAMATION

• Yellow Pages, Brownbook etc• Query business address• Submit unique description • Option to deep link• Add SM profiles

13. FREE DIRECTORIES

• $$ but very worthwhile• Some annual

14. PAID DIRECTORIES

• search strings: site:.edu “KW” / + “resources” / + inurl:links / +”other sites”

• Alumni page• Find suitable page and reach out

15. EDU RESOURCE PAGES

• Search query: “blog directory” / “blog directories” / “submit blog”

• Unique description for each

16. BLOG AGGREGATORS

• Find a related board and suggest URL (choose pre-existing boards)

• No-Follow Link

17. SCOOP.IT

• Search for industry resource pagesquery: “keyword” + “links” / “resources” / “resource page” / “recommended sites”

• Chrome extension Check My Links• Find broken links, match up content from your site, reach

out to webmaster

18. BROKEN LINK BUILDING

• Research, gather data• Hire designer (upwork.com / fiverr.com)• Reach out to blog owners w/

personalized write-up• Share on SM

19. INFOGRAPHICS

• Create channel / page on popular SM platforms

• Add content & links to About section

• Most no-follow

20. SOCIAL MEDIA PLATFORMS

• Find most shareable industry content (buzzsumo.com)• Create better, more updated and complete piece• Reach out to ppl who linked to inferior mousetrap

21. BETTER MOUSE TRAP

• Search for industry events• Check site for sponsor opportunities

22. SPONSOR INDUSTRY EVENTS

• Search for industry articles• Find opportunity for non-biased link

23. WIKIPEDIA

• Create a top people list• Top influencers, top SM influencers, top bloggers, best blogs

etc• Reach out & let them know

24. EGO BAIT CONTENT

Featured

Conten

t

Guest Po

sting

Case

Studies

Industry C

ompari

sons

MyBlog

UHARO

Competi

tors L

inks

Audio

Sharing Site

s

Donate

to Chari

ty

Blogger

Review

Give Te

stimon

ials

Link R

eclam

ation

Free D

irecto

ries

Paid Dire

ctorie

s

.EDU Resource

Pages

Blog Ag

gregato

rs

Scoo

p.it

Broken

Link B

uilding

Infograp

hics

Social

Media

Platfo

rms

Longalis

ts

Spon

sor In

dustry E

vents

Wikiped

ia

Ego B

ait Con

tent

0

2

4

6

8

10

12

2016 Backlinking Strategies

Efficacy Ease to Acquire

• Visit www.Metamend.com• Phone

250-381-6382

QUESTIONS?