Webmaster Overview Fort Collins, CO Copyright © XTR Systems, LLC Webmaster Overview Instructor:...

Webmaster OverviewFort Collins, CO

Copyright © XTR Systems, LLC

WebmasterOverview

Instructor: Joseph DiVerdi, Ph.D., MBA



Purposes of Web Site

• Individuals, Organizations, Businesses Rely on Web Sites– To Provide & Collect Information– To Manage Processes– To Interact with Communities & Customers

• Reliable, Informative, & Responsive Web Site– Will Create a Positive Image– Will Increase Visibility– Will Help Manage Costs



Webmaster Mission

• Webmasters Ensure That:– The Information on a Site is Accessible – The Information on a Site is Usable– The Site is Always Available– The Performance is Good– Users Can Get Needed Information– The Organization Can Collect Information It Needs

• Whatever It Takes to Accomplish These Goals– Legally– Ethically– Morally



Potential Webmasters

• Content Providers • Designers • Programmers • Administrators




• Content Providers – Work on the Data or Content Itself – Create or Edit HTML Documents– Incorporate Images & Forms– Maintain the Integrity of the Site's Links




• Designers – Create the Images Used in the Site– Define the Overall & Detailed Look of the Site




• Programmers – Write CGI, Perl, Java, JavaScript, & Other

Programs for Incorporation into the Site– Provide Tools Which

• Accept & Integrate User Supplied Data• Create Dynamic Content• Perform Electronic Commerce




• Administrators – make sure that the server runs properly &

efficiently at all times. They might also be for writing new scripts & maintaining document & site security



Evolution of Webmaster

• Webmaster is Often Too Big for One Person• It is Supplemented by Other Titles

– Internet Strategist develops, executes, & manages strategy for use of Internet technologies in support of corporate initiatives

– Electronic Commerce Manager develops, drives, executes, & manages Internet commerce for a business unit

– Internet Strategy Director develops & implements a wide range of Internet strategies to meet company business objectives



Growth Paths

• Hirers indicate most candidates are found in related jobs where they have shown a strong interest or aptitude for Internet Technologies:– Network or System Administrator who has taken

courses on Web duties is an obvious candidate for a Web System Administrator job

– Graphic Artists with Web knowledge are in demand in various areas of Web design

– Business Development Manager with an understanding of Internet revenue models is a potential Electronic Commerce Manager



Benefits of Webmastering

Internet Strategist $115,000

Electronic Commerce Manager $114,000

Internet Strategy Director $100,000

Design Manager $84,200

Service Engineer (Hardware) $81,900

Creative Director $80,800

User Interface Designer $78,100

Web Technologist $72,800

Web System Administrator $72,800

Internet Applications Developer $72,000

1998 American Electronics Association Internet and Web Jobs Compensation Survey (www.aea.com)



Benefits of Webmastering

Online Documentation Manager $70,000

Internet Manager (Back-End) $70,000

Web System Designer/Analyst $66,500

Production Engineer $55,200

Production Manager (Web Commerce) $50,800

Web Editor (Content) $48,100

Graphic Artist $46,000

Forum Manager (Chat Room) $44,000

Web Administrator $40,000

1998 American Electronics Association Internet and Web Jobs Compensation Survey (www.aea.com)



Webmaster vs. Web Developer

• Webmasters' Responsibilities are Broader Than Web Developers'– Webmasters are Expected to Understand the Web

to a Greater Technical Degree Than are Web Developers

– Web Developers Often Are Expected to Understand Content to a Greater Degree

– Webmasters Often perform Web Development

• Webmasters Often are Jacks of all Trades



Web Server Popularity

• Depends on OS and Platform• Roughly in order of numbers deployed

– Linux-Intel-Apache - most popular– Unix-Sun-Apache– Unix-Intel-Apache– Windows-Intel-Microsoft– Windows-Intel-Apache - least popular



Web Server Applications



Web Server OSs



Site Hosting Issues

• Basically Three Options– Your Own Server– Internet Service Provider (ISP)– Presence Provider (PP)



Site Hosting Issues

• Internet Service Provider (ISP)– A Service From a Company That Houses Its Own

Server Computers • Which Rents Out Bits of Them on a Monthly Fee Basis

– ISP Supplies Internet Connection– ISP Supplies System Administrator– Sys Administrator Maintains Hardware

• You Call & Complain

– You Access through Your Own Internet Connection• Which You Must Purchase Through an ISP

– The Same One Which Sells You the Web Site Service



Site Hosting Issues

• Presence Provider (PP)– A Service From a Company That Houses Its Own

Server Computers • Which Rents Out Bits of Them on a Monthly Fee Basis

– ISP Supplies Internet Connection– ISP Supplies System Administrator– Sys Admin Maintains Hardware

• You Call & Complain

– You Access through Your Own Internet Connection• Which You Must Purchase Through an ISP

– Not the Same as Your PP



Site Hosting Issues

• Your Own Server– When You Want to Step Out On Your Own– ISP Supplies Internet Connection

• Constant Connection Required• DSL

– You Supply One or More Dedicated Computers– You Supply System Administrator– You Maintain Hardware

• You Call & Complain to Yourself

– You Access The Server Directly



Site Hosting Issues

• Your Own Server– When Your Web Volume & Business Revenue

Justify It– ISP Supplies Internet Connection

• Constant Connection Required• T1, T3, OC1, etc.

– You Supply One or More Dedicated Computers– You Supply System Administrator

• Professional Quality

– You Maintain Hardware• You Call & Complain to Yourself

– You Access The Server Directly



Site Hosting Issues

• In this class you will use “local hosting”– Viewing web pages using a Web Client on the

same computer without any server

• You will also use "remote hosting"– You will be assigned a Linux account– On a server here at Ulltra Technology Corp.– You can & will access your account from any

computer with an Internet connection– You can & will develop your web site from any

computer with an Internet connection



Web Hosting Service Pricing

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