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WEBITUDE

The New Media Company

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…Is about the ‘Web’ which has got alife, a character and ‘ An Attitude’  

WEBITUDE… 

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Our Mission

“To Help brands and businesses create a thriving presence in the Digital Social Media landscape”  

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Our Core Services

Social Media

Marketing

Social CRM

Digital Media

• Social Media Monitoring and analytics

• Social Profile management

• Content Management

• Community Management

• Social CRM strategy

• CRM technology integration acrossplatforms (SAP, Oracle etc)

• Social loyalty program (Facebook,Twitter etc)

• Media planning & Buying

• Strategy

• Execution and optimization• Email marketing

• SEM services

• Creative development & design

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Client Portfolio

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Syndicated Tools & Researches

RADIAN6 – Worlds most powerful social media

monitoring software

Doubleclick Adplanner – 

Robust online media

planning and research tool

ComScore – Worlds most

authoritative audience

measurement tool

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Social Identity and Community

Management

• Social Network Profile

page

 – Creation

 – Management

 – Updating

 – Populating

• Community Management

 – Content strategy

 – Content creation

 – Content seeding

Webitude

Advantage

• Single Interface for multiple

network updates

• Business page customization

through FBML (Facebook markupLanguage) creation

• Rooster of Industry specific

content writers

• Access to “Power Users” of 

various social bookmarking and

community platform for seeding

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SOCIAL LISTENING AND RESPONSE MANAGEMENT

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Buzz Monitoring- SMtude

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Quick Response Management System Between

Agency-Client

The relevant Client/Dept Head

Current Status

of Feed

Priority

of 

Response is set

High,

Med,

Low

Nature of Response is set including Product Review,

Product/Service Complaint, Product/Service

Compliment, Product enquiry, sales lead, legal,

financial, recommendation or referrals

All incoming buzz feeds are classified

accordingly by our community managersinto the type of response they require.

The same can be views at the client’s end

by just login in to the system

Priority feeds can also be flagged and sent

to client/agency via automated mail

immediately

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SOCIAL ENABLERS (APPLICATION AND WIDGETDEVELOPMENT)

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Social Enablers - Viral and Facebook Application

Development

• One Stop shop for Social

Applications

 – Ideation

 – Strategy

 – Development

 – Promotion

 – Tracking

 –

Program launch in 20-45Days

Webitude

Advantage

• Single backend integration for

applications on multiple

platforms e.g Facebook, Orkut,

Micro site etc

• Team of experienced Web 2.0,

HTML, Flash and PHP developers

• Compliant to Facebook’s new 

 promo policy guideline with

special permissions

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Application Portfolio – 100+ Apps

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DIGITAL MEDIA SERVICES

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Digital Media Services

Digital media and communication strategy for brands

Consultancy on digital roadmap and strategic inputs

Online media planning & buying

Overall campaign management and implementation

Campaign optimization and monitoring

Reporting & Analytics

Creative Development & Design

Overall digital communication strategy

360 degree digital solutions and full service agency

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14/05/2012 16

Digital Media Planning- Our Scientific Approach

1. Gather media usage specific to TG and campaign information 

Internet usage and exposure

Demographics

Media cost, reach, and frequency

2. Weight sample to match overall market

based on media consumption and demographics

3. Derive aggregate ROI metrics using the media mix 

for each media options and relevant combinations

4. Determine cost effectiveness

based on cost and media reach

5. Develop media allocation recommendations

based on relative cost effectiveness indices

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14/05/2012 17

Excellent Practices Process

Mission -> Goals -> Strategies -> Tactics -> Plans

Evaluate Impactand Learn

Improve Planning

Create & Executea Plan

Gather & Review Data

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Digital Media Buying

Parameters for Buying Webitude Strengths

1.Knowledge of Digital Media 10 years of digital media buying

experience for top brands with

collective buying of 20Crs per year

2.Media Planning & Buying

integration

Integrated planning & buying team

from brief to delivery

3.Media Rates Strong negotiation skills

4. Media Placements & ValuePremiums

Beneficial trade offs

5.Understanding Media Owners Business clout and long term

relationship

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Media rates advantage

5/14/2012 19

Publishers

Current

Market Rates

(CPM)*

Our Rates

(CPM)*

Rediff- Inbox 100 87

Yahoo -In mail 100 85

Web-18 100 65

Ad-networks 100 80

Music,

Download sites100 90

*Standard banner rates index** Source- Indigo media buying

Media savings on CPM rates: 10-30%

Saving on CPC Rates:15-25%

Received additional bonus from many

clients for achieving buying targetsfrom FMCG clients

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Thank You