Webinar Wednesday: Developing Your 2012 Marketing Plan
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Transcript of Webinar Wednesday: Developing Your 2012 Marketing Plan
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WEBINAR: DEVELOPING YOUR 2012 MARKETING PLAN
VEGAN MARKETING
Bi -Weekly Webinar Series
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
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1.Link To Presentation/Video Recording will be sent 24 hours after webinar
2.Post Questions During Presentation
3.Post Webinar Survey
4.Let’s Have Some Fun!!!
Webinar Wednesday
LOGISTICS
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WHY DO YOU NEED A PLANWebinar Wednesday
Measure Success
Communication With Your Team Budgeting Avoid Mistakes
Plan For Growth
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WHAT’S INCLUDED IN A MARKETING PLAN Webinar Wednesday
BackgroundMarket
Research
Marketing TacticsMarketing Goals
Audience
BudgetProducts/ Services
Marketing Message
Activities/Timeline
Results Tracking
About The Company
Benefits
Overall Objective
Tagline, Personas
Who To Reach
External View
Money and Resources
Tools and Approach
Reporting
Execution Plan
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Webinar Wednesday
GETTING STARTED
How will you measure
success
3, 6 or 12 Month Plan
Actual DateExecution PlanMust Include
A Metric
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Webinar Wednesday
1. Health
2. Compassion
3. Impact On Earth
4. Environmental Issues
5. Report From Common Authorities
6. Common Cures
7. Testimonials
8.
1. Health
2. Compassion
3. Impact On Earth
4. Environmental Issues
5. Report From Common Authorities
6. Common Cures
7. Testimonials
8.
EXAMPLE OF A ONE PAGE PLAN
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1.Brainstorm A Huge List Of Goals
2.Prioritize And Select 3 to 5 Goals
3.Validate That They Are Realistic
4.Assign A Metrics
5. Identify Expected Results
Webinar Wednesday
SETTING GOALS
Revenue
Community Impact
Influence/ Reach
Market Share
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Webinar Wednesday
THE CALENDAR
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IDENTIFY MISSING PIECESWebinar Wednesday
BackgroundMarket
Research
Marketing TacticsMarketing Goals
Audience
BudgetProducts/ Services
Marketing Message
Activities/Timeline
Results Tracking
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Introductory Meeting With Stephanie
#2
http://www.tungle.me/veganmainstream
Connect With UShttp://www.facebook.com/stephaniecanhelphttp://www.facebook.com/veganmainstreamhttp://www.twitter.com/veganmainstream
VM Webinar Serieshttp://anymeeting.com/veganmainstream
THANKS, BUT HOW CAN I GET MORE HELP?
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Need More Help? Set Up A Meeting With Stephanie
http://www.tungle.me/veganmainstream
Bi -Weekly Webinar Series
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
Q&A