Webinar Wednesday: Developing A Service Based Business
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Transcript of Webinar Wednesday: Developing A Service Based Business
!
Developing A Service Based Business
Live Session !Date: Apr 16, 2014 !Time: 11am PT/ 2pm ET
Presenter: Stephanie Redcross
Defining Your Offer
Understand Your Value!•Create A List Of Things You Do Well!•Qualifications or Certifications or Unique Skills!•Consider Combinations Of Skills!•Understand Current Marketing — Fill A Gap
Reevaluate Your Offer Every 12 Months
Creating ValueCreate A Unique Experience with an Exceptional Service
Time
Time
Time
Time
Results
Materials
Support
Results
Materials
Option #1 Option #3
Option #2
Option #4
Support
Results
Business Offer StructureHourly!
(Customized)
Ongoing!(Group)
Leverage!(Crowd)
• One-On-One!• Teaching & Training!• Individualized Support
• Books!• DVD Series!• Online Program!• Membership Sites
• Event & Classes!• 30 Day Challenges!• Group Missions!
Build Client Base
Increase Impact
Ongoing Income
• Understand Current Market Prices (High End & Low End)!
• Who Are The Market Leaders and Why!
• Test Your Way To Higher Price Points
Setting Prices
• Develop A Transition Plan!• Use Current Position’s
Income As A Cushion For Challenging Months!
• Gather Experience While Working On Your Business
Part-Time
• Offer Customer Multiple Ways To Pay You!
• Set Up A System That Tracks Invoices & Payments!
• Online Ticket Sales!• Allow For Checks (Get A P.O.
Box)
Easy Payment
Volunteers!• Start With Volunteer Group!• Ask Them To Keep A Diary!• Publish Results Of Group!Community Endorsement!• Ask Of Listing On Local Vegan
Organizations!• Work with Local Blogger!Partner With Organizations!• Offer Your Service As An Add On
Benefit
Finding Customers
GYM
Presenter: Stephanie Redcross
http://www.veganmainstream.com/consult
Strategic Brainstorming and Tactical Planning – Design Your Own Agenda
✴Analyze of the current market, future and current marketing trends, and your previous marketing campaigns.!✴Personalize our discussion to cover the current marketing roadblocks your business may be facing and also
how to overcome them.!✴Brainstorm to the max and generate a new marketing plan for your business!✴Share a range of tools and tricks that seasoned marketers employ to make businesses thrive.!✴Develop a hands-on strategy for propelling your marketing plan to new levels.