Webinar Presentation: "Diagnostic Flash Application with OTX"
Webinar - Success Factors Behind Successful Flash Sales
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Transcript of Webinar - Success Factors Behind Successful Flash Sales
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Success Factors behind Successful Flash SalesKristian Skld@kskoeld
September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.
Kristian SkldmPulse Solution Strategy [email protected]@kskoeldPerformance is Everything
4x baseline3x in EU97% revenue of last Black Friday
September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.
2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution
Be prepared for Success
September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.
DDoS
A distributed denial-of-service (DDoS) attack occurs when multiple systems flood the bandwidth or resources of a targeted system, usually one or more web servers.Wikipedia
September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.
MDoS
September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.
MDoS
A marketing denial-of-service (MDoS) attack occurs when a real user traffic peak caused by marketing initiatives floods an untested or not scalable online application causing severe performance degradation or failures.Kristian Skld
September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.
2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution
Tesco, Argos, Asda and Curry's crashed on Black Friday 2014
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Tip #1Test end-to-end
with full site functionalityin production
September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.
Use Real User behavior, not guesses
Soastakissmetrics.comadobe.com
2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution
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September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.
Performance Affects every (?) business KPIRevenueConversion/downloadsUser SatisfactionUser retentionTime on sitePage ViewsBounce rateOrganic search trafficBrand perception
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5.18 seconds
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See you dont need A/B testing for speed since you already have the whole alphabet of possible results on your site today!15
Load Time Distribution123456789
Load time in seconds
2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution
See you dont need A/B testing for speed since you already have the whole alphabet of possible results on your site today!16
September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.
Tip #2Know your performance and your users
What they do and how they react on performance
September 22, 2015#CONFIDENTIAL Not for Distribution 2015 SOASTA. All rights reserved.
What-If we slow down?Know the bottom line of how much you might be losing
2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution
What-If we would be faster?Know the bottom line of how much you might be missing out on
2015 SOASTA. All rights reserved.September 22, 2015#CONFIDENTIAL Not for Distribution
Tip #3Know what performance you can afford
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Have a real time view on performance and business metrics
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How do we get faster?Focus on most relevant areas
Conversion Impact Score
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How do we get faster?Advanced correlation viewsShorten the time it takes to identify the crucial parameter
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How do we get faster?Advanced correlation viewsLanding Pages
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How do we get faster?Advanced correlation viewsSamsung Galaxy Tab 3
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Tip #4Improve performance with business optimization in mind
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3rd parties blessing.and curse
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3rd party Single Points of FailureSingle Request can destroy UX
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3rd party Single Point of Failures
Knowing the risks and having real time control is key
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Tip #5Have control over 3rd parties
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#1 Test end-to-end#2 Know performance and users#3 Know your performance budget#4 Improve performance business driven#5 Control 3rd parties
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Soasta.com/holiday-readiness
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How can we help?Performance Analytics & Business Intelligence
mPulseVoted Best Real User Monitoring (RUM) Solution by Top Web Professionals at Velocity Conference
Professional ServicesDedicated Web Performance Experts OnDemand Testing, Strategy Workshops, Performance Assessments, Quickstarts, Load Testing from the Cloud
CloudTestGartner Magic Quadrant Leader
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Webinar PART 2Performance Optimization TricksOctober 13th 10:00 UK / 11:00 CEST
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Soasta & CA webinar Sept 25th 5pm (tomorrow)
http://www.soasta.com/webinars/
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Performance is Everything
www.soasta.comQ&A#SOASTA @[email protected]