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Conversion Goals & Tag Management

HOSTED BY: WESLEY LENEAR

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Presenter

• Wesley Lenear– Account Manager at Hanapin

Marketing

– @_Lenear

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Agenda

Conversion Goals• Setting Goals• Creating Goals in AdWords• Creating Goals in Google Analytics• Measuring Goals

Tag Management• What tag managers do• Google Tag Manager benefits• Placing tags in Google Tag Manager• Checking tags

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Conversion Goals

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Conversion Goals

Setting Account Goals

• Decide what do you want to measure• Select a conversion type• Choosing a conversion name• Assign a goal value

Purposes – different types of actions• Content downloads • Service quote inquiries • Varied conversion action values (ROI)

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Conversion Goals

Creating Your Goals

AdWords • Goals can be created within interface• Select from website, app, phone, or import• Define a goal name and value

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Conversion Goals

Creating Your Goals

Google Analytics• Define goal name, set goal id, select goal type• Goals from Analytics can be imported to AdWords

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Conversion Goals

Measuring Goal Performance

• Dimensions Tab

• Tools menu

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Tag Management

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Tag Management

What do tag managers do?

• Streamline the placement of tags onto site pages• Let you set your tag firing rules• Test your tags (events, conversions, etc.)

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Tag Management

Google Tag Manager

Benefits• Place Google and third party tracking tags• Create a container for your domain that can house all

tags for your site• Update and publish tags without making source code

changes

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Tag Management

Google Tag Manager

Tag placement steps

1. Choose tag type2. Configure tag with parameters3. Set firing rules pages

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Tag Management

Google Tag Manager

Checking tag placement

1. Preview & debug mode2. Visit domain the container is

set for in new browser tab3. View summary at bottom of

page to check if tags fire on page

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Conclusion

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Thanks for joining us!

Contact Us Directly

• Webinar Feedback: marketing@hanapinmarketing.com