Webinar - How Mobile Innovation Is Changing the Face of Data Intelligence
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Transcript of Webinar - How Mobile Innovation Is Changing the Face of Data Intelligence
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How Mobile Innovation Is Changing the Face of Data
Intelligence
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Christina Trampota Mark SalsberryPresident, QuestionPro CX
Mobile Marketing Professor,
SFSU
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#mobileintelligence
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Agenda
1. Going Mobile2. Mobile Messaging3. Mobile Surveys4. Mobile Content5. Mobile Web6. Mobile Apps7. Mobile Data
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Smartphone Adoption DynaTAC
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Smartphone Maturity Metrics - 2016
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Mobile – What is Required for the new channel
Are you ready to bring mobile into your business?
Is it a new product or service?
Is it simply a new method of communication?
Marketing
Development
Management
Maintenance
Design
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Mobile Messaging and SMS
OpenMarket 2015 E2P Global SMS Growth
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SMS for Survey InitiationSMS invitations
API integration to be closer to Moment of Truth
Higher response rate
SMS Auto-responder
● Text ‘survey’ to 99999
● Consumer-initiated
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Mobile Content – Where to Begin Mobile Web
Mobile browser traffic 2x bigger than app traffic and growing faster
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Mobile WebMobile Search
Google prioritizes websites with mobile friendly content
Directory Listings
Mobile+ Location Details = Success
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Mobile Optimized Surveys
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Global iOS vs Android Market Share 3 Android users for every iOS user as of Q4 2015
Survey conducted by Global Web Index : Question: What operating system runs on your mobile? User base: Ages 16-64 globalwebindex.net
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Mobile AppsApp Downloads & Ratings + Ease in Uninstalls = Increased Importance in Mobile UX
How do you stay relevant and stay on the device?
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QP Native App Feedback
# Times OpenedAbout
or Support Page
In-App Purchase
# of Days/Weeks
AnyTrigger
Geo- location
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SurveyPocket
Offline data collection
Push notifications
Kiosk mode
45+ languages
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Sharing and Wearing – Mobile Data
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LifeMetrix
Accelerometer GPS App Usage App Census Battery Memory
WiFi Network Compass Decibel Level Disk Space Gyroscope
IP Address Operating System
Retina Display SSID
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1. Mobile Messaging2. Mobile Surveys3. Mobile Content4. Mobile Web5. Mobile Apps6. Mobile Data
6 Point Checklist for Going Mobile
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Mark Salsberrymark.salsberry@questionpr
o.com
Christina Trampotachristina.trampota@gmail.
com
questionpro.com
@questionpro