Webinar 2017-10-12 -Tools to Edit Your Digital Story and Get It Watched by Your Target Audience
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Thursday, Oct. 12th at 11AM Tools to Edit Your Digital Story & Get it Watched by Your Target Audience WEBINARS
Transcript of Webinar 2017-10-12 -Tools to Edit Your Digital Story and Get It Watched by Your Target Audience
Thursday, Oct. 12th at 11AM
Tools to Edit Your Digital Story & Get it Watched by Your Target Audience
WEBINARS
Nife Adeyemi Digital Media Specialist
Civic Center Library, Eureka Loft City of Scottsdale
[email protected] [email protected]
ABOUT ME
WHAT WE’LL COVER Choosing the Right Editing Tool
Organizing Your Assets Working with Audio
Working with Graphics and Photos Editing Your Video
Uploading Your Video Sharing & Promoting Your Video
Using the Right Keywords Growing Your Audience
Items Available for Use
Digital Media LABFor Small Business Owners & Entrepreneurs is NOW OPEN!* (by Appointment Only)
Apple iMac Canon T5i cameras Sony PowerShot SX260HS Green Screen
Teleprompter Lighting Tripods Mics
iMovie Garage Band Adobe Creative Cloud ProTools
For booking guidelines or to request a time slot to use Digital Media Lab, please email Nife Adeyemi at: [email protected].
*Restrictions apply.
On Your PC https://www.youtube.com/
windowsmoviemaker EDITING in Windows Movie Maker
On Your Mac or iPhone https://www.youtube.com/imovie
EDITING in iMovie
EDITING TOOLS
http://www.lynda.com/
EDITING TOOLS
MORE EDITING TOOLS
LIGHTWORKS.compocket video (app for ios)
rawshorts.comhttps://www.wevideo.com
https://www.lwks.com/
http://www.cockos.com/
GATHER, ORGANIZE & LABEL YOUR SHOTS
GATHER YOUR ASSETS
ONE CONTINUOUS piece of film that threads through the camera. In digital terms, it would be the data that is contained between record and stop.
WHAT IS A SHOT?
MATCH UP AUDIOSELECT MUSIC
SELECT/CREATE YOUR IMAGESAND GRAPHICS
GATHER YOUR ASSETS
Photography & Music For VideoWHAT IS COPYRIGHT
TO CREATE OR TO BORROW/BUY? PERMISSION TO USE
PROTECTING YOUR PHOTOS & MUSIC
QUALITY OF PHOTOS
COPYRIGHT
COPYRIGHT The legal right granted to an author, composer, playwright, publisher, or
distributor to exclusive publication, production, sale, or distribution of a literary, musical,
dramatic, or artistic work.
Thinkstock, iStock, Shutterstock,
from eLearning Brothers Library.
https://www.copyright.gov/registration/
MUSIC COPYRIGHT TERMS
http://copyright.cornell.edu/resources/publicdomain.cfm
https://support.google.com/youtube/answer
WHAT TO DO IF THE MUSIC IN YOUR VIDEO IS REMOVED BY
YOUTUBE:
WHO OWNS RIGHTS TO THE MUSIC?
https://www.ascap.com/ace/
TERMS DEFINEDPublic Domain: no restrictions, no copyright
claim (not possible in some countries).
Creative Commons: work may be used but in compliance with the stated restrictions of its
owner.
Royalty Free: you buy a license once and can use the work according to the license.
FAIR USE
FAIR USE: Examples of fair use include commentary, criticism, news reporting,
research, teaching, library archiving and scholarship. It provides for the legal, unlicensed citation or incorporation of copyrighted material
in another author's work under a four-factor balancing test.
AUDIO
http://freemusicarchive.org/License_Guide
ROYALTY FREECREATIVE COMMONS
LICENSING
PUBLIC DOMAIN
https://support.google.com/youtube/answer/
FREEMUSICARCHIVE.org
https://www.youtube.com/audiolibrary/music
YouTube Audio Library
YouTube Audio Library
FREE STOCK PHOTOS .ORG
FREE STOCK PHOTOS .ORG
FREE STOCK IMAGES
http://www.freeimages.com/image
pixabay.com
http://www.freeimages.co.uk
https://openclipart.org
https://thenounproject.com (icons for everything)
https://commons.wikimedia.org/
MORE FREE STOCK PHOTOS
picmonkey.com
pixabay.com
unsplash.com
pexels.com
https://stock.adobe.com (first 10 images free)
FREE VIDEO & IMAGESpixabay.com
http://www.freeimages.co.uk/index.htm
https://support.google.com/youtube/answer/94316?hl=en
https://www.videvo.net/
PHOTO QUALITY VS. SIZE
PNG JPG PIXELS
VECTOR
FORMAT
32
GRAPHICS & LOGOS
PERMISSION PERMISSION!!https://www.uspto.gov/trademark
PERMISSION PERMISSION!!
MODEL RELEASES
LOCATION RELEASES
MINOR RELEASES
https://www.slrlounge.com/model-release-form/
EDIT YOUR STORY
HOOK Them From the Start FOCUS on a Single Story
CHOOSE YOUR TONE
STORY FIRST VOICE OVER OR STAND UP
VISUALS MUSIC
GRAPHICS PERMISSION/RELEASES
PERFECT RECIPE
CUT IT OUT!
https://www.thevoicerealm.com/count-script
VIDEO STATS
YOU NEED TO UNDERSTAND YOUR TARGET AUDIENCE…
BRANDING THROUGH VIDEO
http://edwardlowe.org/how-to-identify-a-target-market-and-prepare-a-customer-profile/
https://blog.bufferapp.com/marketing-personas-beginners-guide
EDIT FOR YOUR TARGET AUDIENCE
GET FEEDBACK
PRACTICE MAKES PERFECT!
PERFECT YOUR CALL TO ACTION
Share the video? Sign up for a demo? Subscribe to your newsletter? Download a report?
WHERE TO DISTRIBUTE
WHERE TO POST /SHARE
WEBSITETWITTER
INSTAGRAMSNAPCHAT/PERISCOPE
EMAIL LINKS
VIMEO
YOUTUBE
http://apac.thinkwithgoogle.com/collections/youtube-playbook-for-brands.html
ONE HAPPY FAMILY
+ +
https://support.google.com/youtube/answer
HOW TO USE A DIFFERENT NAME ON YOUTUBE THAN YOUR GOOGLE ACCOUNT
HOW GOOGLE ACCOUNTS WORK
https://support.google.com/youtube/answer/
https://support.google.com/youtube/troubleshooter/
HOW TO UPLOAD YOUR VIDEO
https://support.google.com/youtube/https://support.google.com/youtube/answer/ https://support.google.com/youtube/answer/
https://support.google.com/youtube/answer/endscreens
PROMOTE WITH END SCREENS
https://creatoracademy.withgoogle.com/creatoracademy/page/lesson/trailers
https://support.google.com/youtube/answer/
HOW TO CREATE & DISPLAY YOUR CHANNEL TRAILER
https://www.youtube.com/user/SOSChildrensVi11ages/featured
A SUCCESSFULLY BRANDED VIDEO
SHARES A STORY That others want to share…
ASK YOURSELF What makes me share a video?
https://www.columnfivemedia.com/how-to-write-a-video-script-like-video-agency
https://www.youtube.com/yt/advertise/launch-ad.html
HOW TO PROMOTE YOUR VIDEOVideo Optimization
Title KeywordDescriptionFile Name
TagsCall to Action in your video
Video DistributionEmbed on your wall
Share on Social SitesBlogger
StumbleUpon WordpressUse a new title
SlideShareScribd.com
Community InteractionEmail Your List
Notify your SubscribersLike, Subscribe Google + Your Video
Comment on Related Videos
BRANDING THROUGH VIDEO
A SUCCESSFULLY BRANDED VIDEOCONNECTS WITH YOUR TARGET AUDIENCE
SUCCESSFULLY SHARES YOUR STORY PROVOKES YOUR AUDIENCE TOWARDS YOUR CALL TO ACTION
IS WATCHED THEN SHARED … especially with your target audience.
http://www.latimes.com/michelephan
WEBSITE
VIDEO STATS
VIDEO STATS
http://apac.thinkwithgoogle.com/collections/youtube-playbook-for-brands.html
HOW TO MONETIZE YOUR VIDEO
https://support.google.com/youtube/bin/answer
https://support.google.com/youtube/bin/answer
GOOGLE ADSENSE
https://www.google.com/adsense/start/#?modal_active=none
VIDEO STATS
http://blog.hubspot.com/videomarketing
VIDEO STATShttp://blog.hubspot.com/videomarketing
http://apac.thinkwithgoogle.com/collections/youtube-playbook-for-brands.html
http://apac.thinkwithgoogle.com/collections/youtube-playbook-for-brands.html
http://apac.thinkwithgoogle.com/collections/youtube-playbook-for-brands.html
http://apac.thinkwithgoogle.com/collections/youtube-playbook-for-brands.html
RESOURCES
http://filmandgamecomposers.com/guides/a-definition-of-music-licensing-terms/
https://www.ascap.com/repertory#ace/search/title/keep%20ya%20head%20up
https://graphicdesign.stackexchange.com/questions/18061/differences-between-royalty-free-public-domain-creative-commons-etc
http://jtbock007.blogspot.com/2013/04/public-domain-vs-fair-use-and-royalty.html
http://elearningbrothers.com/elearning-tip-the-difference-between-copyright-free-and-royalty-free/
http://copyright.cornell.edu/resources/publicdomain.cfm
https://www.thinkwithgoogle.com/products/brand-lift/
YouTube Creator Playbook links - YouTube Trends Dashboard → https://www.youtube.com/trendsdashboard- Consumer Barometer → https://www.consumerbarometer.com/en/- Content brief template → https://goo.gl/MRkhtD
Nife Adeyemi Digital Media Specialist
Civic Center Library, Eureka Loft City of Scottsdale
[email protected] [email protected]
ABOUT ME
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