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Active IQ Level 3 Award in Business Skills for Fitness Professionals (QCF)

Qualification Accreditation Number: (QCF) 600/1776/4

Learner Achievement Portfolio

© Active IQ LtdWestminster House, The Anderson Centre, Ermine Business Park, Huntingdon, PE29 6XY

Active IQ Level 3 Award in Business Skills for Fitness Professionals (QCF)Accreditation number: (QCF) 600/1776/4

Assessment plan and record of achievement

Centre name:

Assessment Plan Record of AchievementMandatory units

Stage of assessment

Evidence Assessment method

Planned Assessment Date

Pass/Refer/APA (if claiming APA detail evidence seen)Include % score for MCQ Exams

Assessor’s signature or initials and date

IV initials (if sampled)

1 Improving your business skills

Assignment Written


Assessment planning and record of achievement declaration

Declaration Name Signature DateLearner’s agreement:

I agree to be assessed according to the assessment plan and am happy that any additional support I require has been discussed and a separate plan put in place for this. I declare that all of the evidence (listed in the assessment plan) that will be produced for this portfolio will be my own unaided work.

Assessor’s agreement:

I have discussed the planned assessments with the learner and any additional support required has been planned and recorded separately.

Record of achievement declaration

Declaration Name Signature DateAssessor 1’s agreement:

I declare that all learner evidence (listed in the assessment plan) has been assessed and meets the learning outcomes, assessment criteria and evidence requirements for the qualification.

Assessor 2’s agreement:(if applicable)


Assessor 3’s agreement:(if applicable)


Internal verifier’s agreement:

I declare that all learner evidence (initialled in the assessment plan) has been internally verified and meets the learning outcomes, assessment criteria and evidence requirements for the qualification.


Unit 1 Improving your business skills

Unit accreditation number: F/503/1798

Assignment

There are 78 marks available for this assignment. You must score a minimum of 63 marks in total to achieve a pass. In addition to achieving the total pass mark, you must also score at least the minimum marks set for each section to achieve an overall pass.

You will need to produce a written assignment using the following guidance:

Develop a proposal to start a new business describing: The services/ products that are being offered by your business and why. Who the potential customers will be. How the needs of the customers will be met. How the business will meet the needs of the customers better than its

competitors. How the services/products offered by your business will be delivered and by

whom. Using the SMART (Specific, Measurable, Achievable, Realistic and Time-bound)

model devise a three year plan for your business. Detail the business start-up costs. Produce a cash flow forecast for the first year. Produce a SWOT analysis for your business and outline how strengths and

opportunities can be capitalised on, and weaknesses and threats be overcome. Using your SWOT (Strengths, Weaknesses, Opportunities and Threats)

analysis develop a marketing strategy in line with your business proposal. Produce a promotional flyer that accurately communicates your business offering to

its target market(s).

Pro forma documentation to complete this assignment is in this L.A.P. A copy of the promotional flyer should be attached to the L.A.P.




Assignment

Business proposalName of business contact

Business address

Telephone number Email

Website address Type of business (sole trader/partnership/limited company)

Business Name

Describe the services/products that are being offered by your business, and why.

Describe who the potential customers will be.

Describe how the needs of the customers will be met by the business.


Describe how the business will meet the needs of the customers better than its competitors.

Describe how the services/products offered by your business will be delivered, and by whom.

Business objectivesUsing the SMART (Specific, Measurable, Achievable, Realistic and Time-bound) model devise a three year plan for your business.Year one: Outline the short term business development and financial goals.

Year two: Outline the short term business development and financial goals.

Year three: Outline the short term business development and financial goals.

Business start-up costs


Use the following table to record all start-up costs for your business (including all equipment, marketing materials, insurance/licensing, and loans).

To be purchasedDate Start-up item Description Cost

Sub total

Already purchasedDate Start-up item Description Cost

Sub total

Total


Cash flow forecastUse the following tables to produce a twelve month cash flow forecast, outlining income and expenditure. Your forecast must take into consideration the business objectives, seasonal fluctuations, business running costs, and sales of services and products.Income Start-

up period

Month Total

1 2 3 4 5 6 7 8 9 10 11 12

Sub-total


Expenditure Start-up period

Month Total

1 2 3 4 5 6 7 8 9 10 11 12

Sub-total

Income less expenditureCash balance brought forwardRunning total of cash balance


Developing a marketing strategy - SWOT analysisUsing the table below, produce a SWOT analysis for your business and outline how strengths and opportunities can be capitalised on, and weaknesses and threats be overcome.Strengths Action plan to capitalise on strengths

Weaknesses Action plan to overcome weaknesses

Opportunities Action plan to capitalise on opportunities

Threats Action plan to overcome threats


Market researchUsing your SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis develop a marketing strategy in line with your business proposal.Describe the type of market research to be carried out for your business, indicating whether the research was primary or secondary, and sources of information.

Using the results of the market research, summarise the market size, demographic profile and wants/needs of the market place.

Using the M.A.R.S. (Measurable, Accessible, Responsive and Size) viability test, outline the implications for the viability of the business idea.


Using the results of the market research, describe which markets the business intends to target, and why.

Describe two products/services that the business will offer, including their prices, and places of offering. Give reasons for your choice, in relation to the research conducted.


Use the following table to develop a twelve month promotional plan for your business that schedules each promotional activity and its cost. The plan should focus on how you intend to capitalise on different phases of the business, e.g. pre-launch, launch, special offers, and seasonal trends. All promotional costs should be included in your cash flow forecast.

Month Promotional activities Cost


Produce a promotional flyer that accurately communicates your business offering to its target market(s).

You will need to think about the following areas:

Images/ Photos Headline Product or service details Incentives Contact information Unique Service Offer Unique sales proposition

Please include a copy of this flyer within your LAP.




Assignment mark scheme

Did the learner: Possible marks Actual marksIdentify the business name and contact details? 3

(minimum 2 marks)

Describe the services/products that are being offered by the business, and why?

3(minimum 2 marks)

Describe who the potential customers will be? 2(minimum 1 mark)

Describe how the needs of the customers will be met by the business?

3(minimum 2 marks)

Describe how the business will meet the needs of the customers better than its competitors?

2(minimum 1 mark)

Describe how the services/products offered by the business will be delivered, and by whom?

2(minimum 1 mark)

Outline the short term business development and financial goals for year one?

3(minimum 2 marks)

Outline the short term business development and financial goals for year two?

3(minimum 2 marks)

Outline the short term business development and financial goals for year three?

3(minimum 2 marks)

Record all start-up costs for the business? 4(minimum 3 marks)

Produce a twelve month cash flow forecast, outlining income and expenditure and taking the following into consideration: Business objectives Seasonal fluctuations Business running costs Sales of services and products.

11(minimum 8 marks)

Produce a SWOT analysis for the business outlining how strengths and opportunities can be capitalised on, and how weaknesses and threats can be overcome.

8(minimum 6 marks)

Describe the type of market research to be carried out, indicating whether the research was primary or secondary, and sources of information?

2(minimum 1 mark)

Summarise the market size, demographic profile, and wants/needs of the market place?

5(minimum 4 marks)


Using the M.A.R.S. (Measurable, Accessible, Responsive and Size) viability test, outline the implications for the viability of the business idea?

2(minimum 1 mark)

Describe which markets the business intends to target, and why?

4(minimum 3 marks)

Describe two products/services that the business will offer, including their prices, and places of offering, giving reasons for the choices?

6(minimum 4 marks)

Develop a twelve month promotional plan scheduling each activity and cost?

6(minimum 4 marks)

Design and print a promotional flyer that accurately communicates the business offering to its target market(s)?

6(minimum 4 marks)

Result total / 78 (63 marks in total, with the minimum set marks achieved for each question required to pass)

Pass / ReferAssessor’s feedback:


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