Yardley soap promotional plan
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Transcript of Yardley soap promotional plan
Introduction about Yardley
Introduction about the Product
Product category: Bathing Soap
Product Details
English Lavender 100 g SoapEnglish Rose 100 g Soap Sandalwood 100 g Soap
Jasmine 100 g Soap Red Rose 100 g Soap
English Lavender 3 x 100 g Soap English Rose 3 x 100 g Soap Sandalwood 3 x 100 g Soap
Jasmine 3 x 100 g Soap Red Rose 3 x 100 g Soap
Objective of the promotion
Target Audience
Activity Details
Promotions atModern Retail shops in
reputed malls
3rd & 4th week of September 2009 (minimum 15 days )
Mumbai, Delhi,Bangalore,ChennaiHyderabad, Pune &Gurgaon
Touch points
IdeasCount your soap before they hatch
Process
Contest Form
Prize Distribution
Other ideas
Challenge 1:Exotic Cards
Challenge 2: Exotic fragrance
Challenge 3: Exotic Hit
Challenge 4: Exotic Roll
Challenge 5: Exotic Hunt
Pamper Thy Self
Pose Up
Thanks