Kishwaukee CollegeRecruitment Plan

November 2013

TABLE OF CONTENTS

Enrollment Goals, p. 3

Context for Recruitment Strategies, p. 4

Recruitment Strategies, p. 5-21

Traditional-age students, p. 5-10 Nontraditional students, p. 11-13 Key Recruitment Strategies (all markets, p. 14-21)

Recruitment Events Summary, p. 22-27

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Enrollment Goals

1. Increase enrollment of in-district high school students2. Explore recruitment opportunities for nontraditional students (25 years and

older) and select (a) targeted market(s) to recruit more extensively.3. Centralize recruitment processes to include a centralized database and

coordination of recruitment efforts in order to maintain College branding and process consistency.

4. Develop an external communications plan for prospective students, including marketing pieces and timeline.

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Context for Recruitment Strategies

This November 2013 recruitment plan draft includes an extensive list of recruitment opportunities that could be pursued, in addition to including recruitment events and processes that are already in place. As with any extensive plan, success will depend on a multitude of individuals and departments. Stakeholders for each initiative will need to select which options are feasible and will make the highest impact, and the plan can be streamlined from that point.

Additional environmental factors affecting enrollment include: economic strength, decreasing funding sources from both the state and the EAV, population fluctuations, unemployment rates, competition (other community colleges and Northern Illinois University), the business and industry profile, etc.

For the purposes of this report, all listed recruitment strategies are included with notations based on the following ranking system:

1. Already in progress

2. Easy to do, high impact

3. Easy to do, low impact

4. Hard to do, high impact

5. Hard to do, low impact

Recruitment strategies developed by Heather Ferguson, Coordinator of Recruitment & Orientation and Jill Bier, Director Admissions, Registration and Records, with assistance from Keith Barnes, Coordinator of the Transfer Center

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Key Recruitment Strategies

Traditional-age (age 24 and younger)

1. Directly contact traditional-aged students and those who influence their college decision-making process via direct-mail channels in order to increase enrollment.

A. What: Continue to send correspondence to students who submitted ACT scores to Kish to help increase enrollment to increase the number of academically skilled prospectsWhen: Continuous; lists are received twice a monthWho: Coordinator, Recruitment & OrientationComments/Considerations: 1

B. What: Purchase ACT names to help increase enrollment and to increase the number of academically skilled prospectsWhen: ????Who: Director of Marketing; Coordinator, Recruitment & OrientationComments/Considerations: 4; Purchasing names would require a fee and would most likely be low-impact

C. What: Obtain a list of Kishwaukee College grads who teach at in-district high schools and send each a letter encouraging them to refer students to KishWhen: ????Who: ?????Comments/Considerations: 5; A pre-built list does not exist and would require time-consuming research to put together. Alumni would need additional information or incentives (scholarships for students, new initiatives, etc.) to promote beyond whatever they are naturally doing).

D. What: Send students who have requested information about the college (and provided e-mail addresses) regular newsletters about Kishwaukee College activities, opportunities, and deadline reminders (i.e. financial aid timelines, registration information, etc.) via Constant ContactWhen: QuarterlyWho: Coordinator, Recruitment & OrientationComments/Considerations: 1

2. Conduct direct contact activities with traditional aged students and those who influence their college decision-making progress in order to increase enrollment.

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A. Conduct two recruitment visits per year to each of the in-district high schools, targeting juniors and seniorsWhat: Conduct recruitment visits at each of the in-district high schools to ensure that students are aware of the opportunities provided by Kishwaukee College and to ensure that the high schools have updated materials available.When: Fall (October/November) and Spring (March) semestersWho: Coordinator, Recruitment & OrientationComments/Considerations: 1

B. Represent Kishwaukee College at in-district high school college and career fairs and out-of-district fairs as possibleWhat: Attend fairs to increase Kish’s visibility, pass out marketing materials and inform students and parents of Kish’s opportunitiesWhen: As events ariseWho: Coordinator, Recruitment & Orientation & Career Tech representativesComments/Considerations: 1 & 4; Kishwaukee already attends a variety of events throughout the district and some events out-of-district as well. Increasing attendance at additional events would require additional staff and travel dollars.

C. Continue efforts to be a presence at special high-school-sponsored award eventsWhat: In cooperation with the Financial Aid Office, participate in high school award ceremonies to increase Kish’s visibility and awareness of scholarship opportunities to students and parentsWhen: As events arise (many in spring semester)Who: Financial Aid Office representatives Comments/Considerations: 1

D. Assist high school counselors and staff by participating in college-related special eventsWhat: Attend established special events at in-district high schools: senior career days, senior college days, general college information events, etc. to promote Kish to students and those who influence their college decision-making progressWhen: Throughout the yearWho: Coordinator, Recruitment & OrientationComments/Considerations: 1

E. Encourage continued enrollment of Dual Credit students at the CollegeWhat: Along with the Dual Credit Coordinator, visit high school dual credit courses and KEC courses to promote dual-credit offerings.When: Throughout the year

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Who: Dual Credit Coordinator; Coordinator, Recruitment & Orientation, Academic DeansComments/Considerations: 2

F. Increase number of dual-credit offeringsWhat: Increase high school enrollment by offering additional Dual Credit courses.When: Who: Academic DeansComments/Considerations: 4. Various criteria must be in place in order for additional Dual Credit courses to be offered. These include (but are not limited to): qualified instructors, high school interest, viable class sizes, qualified students, teaching locations if outside of Kishwaukee College’s campus, additional dollars for hiring instructors, etc. A recent dual-credit grant may help with expanding these possibilities.

G. Publicize EMSA program to increase enrollmentWhat: Offer informational sessions about the EMSA Program (Engineering, Math and Science Academy)to high school juniors to help them be better prepared to transition to Engineering programs during their senior year in high school When: At College Night, ongoingWho: Dean of Math/Science/Business; FacultyComments/Considerations: 1

H. Publicize Honors Program to increase number of students enrolled in honors coursesWhat: Provide information about the Honors Program to current high school students at recruitment events to inform them of enhanced academic opportunities available. When: OngoingWho: Honors Program Coordinator Comments/Considerations: 1

I. Develop methods for identifying and interacting with home-schooled students within the districtWhat: Contact local associations with home schooled families to determine the best methods to reach those studentsWhen: OngoingWho: Comments/Considerations: 4. More research would need to be done as far as the number of students, what their needs are, what kind of marketing would need to be focused on them, etc.

J. Further publicize campus tours

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What: Promote campus tours to increase awareness of Kishwaukee College by providing Campus Visit opportunity options through the College website. When: ContinuousWho: Director of Marketing; Coordinator, Recruitment & OrientationComments/Considerations: 2, Tour availability is subject to availability of Student Ambassadors

3. Increase campus visitation activity among high school students and their parents

A. Host on-campus program for high school students and families What: Host High School Visit DayWhen: SpringWho: Coordinator, Recruitment & Orientation (organizer); Kishwaukee College staffComments/Considerations: 1

B. Simplify visit information for prospective students who are interested in coming to campus.What: Develop centralized “Kish Visit” opportunity calendar on website to provide students the opportunity to choose what type of visit best suits their needs. This would include information about all of the visit options throughout the school year. When: N/AWho: Coordinator, Recruitment & Orientation; Director of MarketingComments/Considerations: 2

C. Offer opportunities for parents to engage with campus.What: Offer parent components, such as “What Parents Need to Know” night during the KEC transitions program, parent components to orientation sessions, invite parents to participate in Visit Day and FAFSA completion nights, etc. When: Throughout the yearWho: Various campus and KEC staffComments/considerations: 1. We offer a number of different events currently that assist parents. This could be expanded for specific populations or regarding specific topics if desired.

4. Provide transitional events to assist students with their transition from high school to college

A. Co-host transition event for KEC studentsWhat: Continue to offer KEC Transitions program to assist KEC students in the enrollment process.Who: KEC College & Career Readiness Coordinator (organizer); KEC & Kishwaukee

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College staff When: Offered in late April, during PSAE DaysComments/Considerations: 1; requires involvement of many campus entities throughout the school year

B. Offer customized One-Stop sessions for individual high schoolsWhat: Continue to offer Rochelle & Sycamore One Stop programs to assist students with registration process. Expand to other schools as schedules and budgets allow.Who: Coordinator, Recruitment & OrientationWhen: Spring semester (April)Comments/Considerations: 1. Expansion of these events would require additional funding, both for food and materials for the event itself as well as money for transportation as more schools cut field-trip funding. Similarly, high schools would also need to be able to remove students from classes to attend.

C. Offer orientation sessionsWhat: Continue to offer New Student Connections summer orientation sessions. Review annually for program goals. Who: Coordinator, Recruitment & OrientationWhen: Summer semesterComments/Considerations: 1; Considerations need to be made for future regarding specialized orientation events for nontraditional students, Career Technologies students, out-of-district students, etc. Similarly, future sessions will also require more analysis as to what extent they should be informational vs. registration-focused.

D. Assist students with FAFSA-completion processWhat: Offer FAFSA-completion nights that allow students and family members to bring in tax information and complete their FAFSA forms onsite.Who: KEC College & Career Readiness Coordinator (orgnaizer); Financial Aid Office staffWhen: January & FebruaryComments/Considerations: 1

5. Establish relationships with high school personnel in order to increase enrollments

A. Coordinate/Host a High School Counselor BreakfastWhat: Continue to offer and further develop the Counselor Breakfast When: Spring semester (March)Who: Coordinator of Counseling/Counseling staff; Coordinator, Recruitment & Orientation

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Comments/Considerations: 1; Counseling has hosted this event in the past as a way to inform HS counselors about curriculum changes and college updates. Additionally, the Coordinator of Counseling, Dual Credit Coordinator, and Coordinator of Recruitment & Orientation also regularly attend monthly KEC counselor meetings to keep in contact with HS counselors as well.

B. Coordinate a high school Faculty Articulation programWhat: Coordinate the Articulation along with Kish facultyWhen: AnnuallyWho: FacultyComments/Considerations: 1 & 4; has been coordinated by faculty in past years; a similar event was offered last year by Evelina (interim VPI).

C. Keep in contact with KEC personnel and KEC CounselorsWhat: Meetings with KEC Counselors & staff, high school counselors who participate in the consortium, etc.When: Monthly, hosted at KECWho: Hosted by KEC staff-- College & Career Readiness Coordinator (KEC); Counselor (KEC)Comments/Considerations: 1

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Non-Traditional Students (25 yrs. and older)

1. Create an awareness of Kishwaukee College among transfer students, those returning to school after gaining experience in the workforce, single parents, displaced homemakers, those interested in ESL classes, seeking GED, etc.

A. Increase efforts to reach Non-traditional students through community and business promotions

What: Conduct research related to this group to better identify and understand the various markets (transfer students, those returning to school after gaining experience in the workforce, single parents, displaced homemakers, those interested in ESL classes, seeking GED, etc.)When: Who: AETP, Director of Institutional ResearchComments/Considerations:

What: Determine best sources (mail, university and local newspapers, theaters, coffeehouses, churches, libraries, community/senior centers, etc.) at which to reach these groups and implement appropriate strategies to increase Kish’s visibility and awareness of opportunitiesWhen: Who: Director of Marketing, Director of Institutional ResearchComments/Considerations:

B. Business Outreach InitiativesWhat: Contact in-district companies to promote and inform employees about Kish’s academic programs and courses that could enhance their skills (through phone calls, mailings and appointments with HR administrators)When: Who: Executive Director of the Center for Bus. Dev. and Cont. Ed.Comments/Considerations: 1

C. Business FairsWhat: Participate in appropriate business expos sponsored by the Chambers of Commerce or business-specific expos to promote Kishwaukee College programs in a networking atmosphereWhen: ongoingWho: Coordinator, Recruitment & Orientation; program coordinators/FacultyComments/Considerations: 1

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D. Collaboration with other College departments

What: Work with ABE and ESL Departments to encourage upper level students to matriculate into credit courses

When: Who: Director of Adult EducationComments/Considerations: 1

What: Obtain lists and send congratulation letters to GED graduates, encouraging them to continue their education at Kishwaukee College

When: Who: Director of Adult Education; Coordinator, Recruitment & OrientationComments/Considerations:

What: Work with The Center to recruit/encourage upper level students to matriculate into credit courses

When: Who: Executive Director of the Center for Bus. Dev. and Cont. Ed.; Coordinator,

Recruitment & OrientationComments/Considerations: 3

What: Adults Explore College open house or other adult recruitment activities When: Who: Dean of Adult Education and Transition ProgramsComments/Considerations: 1

What: Identify students who have already completed some of their college credits and reach out with degree completion information. When: Who: Director of Admissions, Registration, and Records; Coordinator, Recruitment & OrientationComments/Considerations: 4

2. Increase Kishwaukee College’s visibility in the community through direct contact and other marketing activities to increase enrollment of non-traditional students

A. Maintain literature information displaysWhat: Maintain on-campus displays so that campus visitors can easily access information about College programs and servicesWhen: ongoingWho: Marketing

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Comments/Considerations:

B. Participate in community events that provide high College exposure to the local communityWhat: Participate in community events such as Corn Fest, Malta Days, etc. to highlight the College at public eventsWhen: ContinuousWho: Various College staffComments/Considerations: 1

3. Consider programming options to meet the needs of non-traditional studentsWhat: Offer INAM/AET certificate beginning FA13When: Who: Dean of Career Technologies and Dean of Adult Education and Transition

Programs Comments/Considerations: 1

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All Markets

1. Increase awareness of Kishwaukee College as a good educational choice through publications, electronic communications and direct mail in order to increase enrollment in all markets.

A. Develop methods to communicate with all students and/or potential students regarding upcoming campus events

What: Continue to communicate on a regular basis with returning students about registration dates, advising appointments and financial aid information (dates, deadlines, etc.) through emails, letters, posters, in-house television blurbs, phone calls and postcards.When: Ongoing, each semesterWho: Director, Admissions, Registration & Records; Marketing Department; Coordinator, Financial Aid; Counseling OfficeComments/Considerations: 1

What: Keep in touch with prospects throughout the year through mailings, phone calls and invitations to College eventsWhen: OngoingWho: MarketingComments/Considerations: 1

What: Continue to promote registration and advising through Registration Promotion activities.When: Leading up to registration each semesterWho: Director, Admissions, Registration & Records; Marketing Department; Coordinator, Financial Aid Office; Counseling OfficeComments/Considerations: 1

What: Conduct a phone-a-thon prior to the beginning of Fall and Spring semesters to anystudents not yet registeredWhen: January & AugustWho: Director, Admissions, Registration & Records; Coordinator, Recruitment & OrientationComments/Considerations: 1

B. Develop effective marketing communications that create College awareness, build inquiries and help guide goal attainment selections

What: Promote the College through advertising on radio, newspaper, magazines and mailings. Continue to have a presence on local radio talk shows and “interest” articles in local newspapers and publications

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When: OngoingWho: Director of MarketingComments/Considerations: 1

What: Conduct ongoing research to test messages and message delivery systemsWhen: As neededWho: Director of Institutional Research; Director of MarketingComments/Considerations: 1

What: Evaluate mailings and determine the value of existing correspondence and/or the creation of new materials to promote program enrollment and continuanceWhen: OngoingWho: Director of Institutional Research; Director of MarketingComments/Considerations: 1

C. Develop a means to more effectively pursue and collect prospective student information and tracking solutions and streamline recruitment effortsWhat: Report information on prospective students to the Recruitment OfficeWhen: Once tracking system is established Who: All campus staffComments/Considerations: 4. The creation of a way to input prospective student information is in progress. From there, this process will require extensive coordination across units to determine the system by which prospective students are handled, what communication they receive, etc.

What: Implement a Prospective Student collection and tracking system through ColleagueWhen: in progressWho: Director, Admissions, Registration & Records; Admissions Specialist; Admissions Assistant; Coordinator, Recruitment & OrientationComments/Considerations: 1. This process is in progress and needs testing to move forward.

What: Implement communication flows through Colleague for all market segments to ensure continuous, automated communication with students who have inquired about Kishwaukee College.When: unknownWho: Director, Admissions, Registration & Records; Admissions Specialist, Admissions Assistant; Coordinator, Recruitment & OrientationComments/Considerations: 4. The development process for automating this process would be extensive and would require dedicated staff time. At present, there is not a dedicated individual to work on this process.

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What: Revamp marketing materials to focus on specific prospective student markets/tracks (i.e. graduating high school students and nontraditional students)When: in progressWho: Director of Marketing; Director, Admissions, Registration & Records; Coordinator, Recruitment & Orientation Comments/Considerations: 1. This process has begun with the above-listed individuals and the Recruitment & Marketing Pod. The group is focusing first on materials for traditional-age students and will branch outward once those materials have been established.

What: Establish and communicate a clear, year-round internal referral system for students who are interested in specific programs. When: Who: Director of Marketing; Coordinator, Recruitment & Orientation; Dean of Career TechnologiesComments/Considerations: 4

2. Assure that all College offices maximize opportunities to increase enrollment in all markets.

A. Set up Career Technologies events to promote CT programs

What: Create specialized events to promote Career Technologies programs to interested students, such as class observation dates, information sessions, etc.When: Who: Dean, Career TechnologiesComments/Considerations: 2

What: Promote Kishwaukee College programs at College Night.When: NovemberWho: Academic DeansComments/Considerations: 1

B. Implement a campus-wide initiative to coordinate all recruitment activities

What: Develop clear, strategic marketing pieces with a positioning message that will carry through all recruitment activities and ensure that a clear brand image may begin to be formed in the minds of prospective students- to be used at all recruitment eventsWhen: Who: Director of MarketingComments/Considerations: 4

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What: Coordinate recruitment efforts at out-of-district events based on data and make educated decisions on which events to attend based on target markets, past

experiences, yield from a geographic area or high school, etc. When: Who: Coordinator, Recruitment & Orientation; Dean of Career TechnologiesComments/Considerations: 4

C. Implement new strategies to promote scholarships and financial opportunites to potential students

What: Actively review all scholarships with low application to ensure that they are being promoted within the district as well as to returning studentsWhen: February & October (before scholarship deadlines)Who: Director of Foundation DevelopmentComments/Considerations:

What: Promote availability of scholarships with targeted studentsWhen: October & February (before Foundation scholarship deadlines in March & November)Who: Academic Deans, Director of Foundation DevelopmentComments/Considerations:

What: Explore options for unlinked ISIRs, (students who indicated Kishwaukee College as a FAFSA option but who have not submitted a Student Information Form)When: February/March is the ideal contact timeWho: Coordinator, Recruitment & Orientation; Coordinator, Financial AidComments/Considerations: 2. Process cannot be automated because students are not in the system, but could potentially have high impact because they have already expressed interest in the College. In March 2013, this was around 800 records. Some expense would be required for printing letters to students.

What: Offer scholarship workshop to explain to students the scholarship opportunities available and how to go about applyingWhen: early FebruaryWho: Financial Aid staff; Coordinator, Foundation DevelopmentComments/Considerations: 1. Foundation scholarship workshops have been offered by the Coordinator of Foundation Development in the past; for 2014, FAO hopes to offer a general scholarship workshop as well.

D. Increase enrollment by developing and enhancing academic programs and services.

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What: Review academic programs based on data and make educated decisions on which programs to eliminate, add or enhance based on target markets, past experiences, yield from a geographic area or high school, etc. When: ongoingWho: Upper administration and Academic DeansComments/Considerations: 4

E. Evaluate alternative program delivery (weekend college, online programs, fast-track, etc.)

What: Evaluate new 12-week late start classes and adjust offerings as neededWhen: ongoingWho: Upper administration and Academic DeansComments/Considerations: 1

What: Promote short-term training programs to high school grads.When: ongoingWho: Academic Deans, Executive Director of the Center for Bus. Dev. and Cont. Ed.Comments/Considerations:

F. Prioritize and promote Career Technology, Education and Health programs, based upon program assessment and needs.

What: Promote course offerings for 2+2 in Teacher Preparation When: ongoingWho: Dean of Health and EducationComments/Considerations:

What: Promote Priorities for in-district marketing for Criminal Justice, Truck Driving, Office Systems, TPMWhen: Who: Academic DeansComments/Considerations:

What: Promote Priorities for out-of-district marketing for Horticulture, Collision Repair Technology, Aviation, Diesel Power Technology, CAD When: Who: Dean of Career TechnologiesComments/Considerations:

G. Evaluate alternative enrollment services to encourage registration and retention

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What: Explore registration options for high-interest programs to ease student enrollment for those most in need When: Who: Academic DeansComments/Considerations:

What: Develop and maintain Kishwaukee curriculum guides for multi-semester educational planningWhen: Who: Academic DeansComments/Considerations:

What: Increase and centralize testing servicesWhen: Who: Coordinator, Testing ServicesComments/Considerations:

What: Streamline financial payment method to allow successful student enrollment and retentionWhen: Who: Business OfficeComments/Considerations:

What: Offer additional opportunities during registration process, such as registration for tutoring sessions, expressing interest in student organizations, etc. to promote retention and student engagemnent When: Who: ARR, ITComments/Considerations:

3. Enhance general community affinity for Kishwaukee College through community-based events

What: Increase the means to reach junior high/middle school students and parents by serving as hosts to art fairs and 5th grade Sycamore students to begin an initial Kishwaukee College awareness campaignWhen: Who: Director of Marketing; Coordinator, Recruitment & OrientationComments/Considerations:

What: Develop “pack the place” event in collaboration with Athletics to encourage students to develop an interest in the CollegeWhen: First home basketball game (November)Who: Athletic Director; Coordinator, Student Activities

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Comments/Considerations: 1. First Kougar Pride Night was offered November 12, 2013.

What: Develop a community-focused event featuring fireworks and other community involvements ranging from organization-sponsored food booths to local bands and other showcase opportunitiesWhen: Possibly a May community event to celebrate graduation—a congratulations for Kishwaukee College graduates and community high school graduatesWho: Director of Marketing; Director of Admissions, Registration and Records; Coordinator, Recruitment & Orientation; all College staffComments/Considerations:

4. Attract students from diverse populations in pursuit of inclusive excellence.

A. Better understand characteristics of Kishwaukee College that attract diverse student populations.What: Interview in-district students from diverse populations who are currently enrolled to better understand why they chose to attend Kishwaukee College and to establish connections with potential students from diverse populations.When: OngoingWho: Coordinator, Access, Equity, and DiversityComments/Considerations: 2

B. Maintain displays around the community in businesses, churches, libraries, etc. to provide information to the community about College programs and services in locations that serve as community gathering places.

What: Target community outlets (places of worship, businesses, community events, Northern Illinois University) for direct marketing publications/passive recruitment for students from diverse backgrounds.When: OngoingWho: Coordinator, Access, Equity and Diversity; Coordinator, Recruitment & OrientationComments/Considerations:

C. Host an event on campus or in the community that will attract students from different diverse populations.What: When: OngoingWho: various, based on event and target populationComments/Considerations: 1 & 4. Recent and current events include the Open House for the Hispanic Community (every other year), Divas in Motion, WoManufacturing, visits for special needs students, etc. Events could be altered based on target populations, grant monies, etc. They could also be events that are indirectly focused on recruitment, such as a celebration event for minority populations that would attract diverse families.

D. Sponsor a scholarship award for high-achieving students from diverse populations.

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What: Develop a scholarship opportunity that is offered specifically for high-achieving, diverse populations.When: Who: Coordinator, Access, Equity and Diversity; Director, Foundation DevelopmentComments/Considerations: 4. A high-impact opportunity that would require additional funding or the redirection of other scholarship monies.

5. Determine future recruitment goals based on market and competition.

A. Determine makeup of current student bodyWhat: Evaluate Kishwaukee College student demographics based on characteristics such as age, gender, programs of study, credit-hour enrollment, etc. When: OngoingWho: Director, Admissions Registration and Records; Director, Director of Institutional ResearchComments/Considerations: 4

B. Analyze competition What: Determine what other schools—community colleges and NIU—are doing to recruit students, including topics such as: financial incentives, program offerings, marketing practices, publications/print media (printed schedules, brochures/marketing materials, magazines), age of facilities/physical setting, remote campuses, website, social media presenceWhen: ???Who: Director, Admissions Registration and Records; Director, Director of Institutional ResearchComments/Considerations: 4

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Recruitment Events Summary

Ongoing Recruitment Initiatives General tours for prospective students & families Group tours from various institutions and special-interest groups (i.e. Fox Valley Tech,

Upward Bound students, teachers from Hiawatha and Sycamore HS, Hispanic students from RTHS, VOISE Academy students, West Middle School, GED Express, Centers for New Horizons, G-K & Sycamore HS special education students—and MANY more!)

Student Ambassador selection, training, and supervision Collecting leads through Instant Info information Constant Contact newsletters approximately once/month to inform prospective students

about events and initiatives on campus Ongoing assistance with special populations, including tours/orientation for students with

disabilities (run by the Assistive Resource Center), participation in the Adults Explore College or Hispanic Open Houses (run by Adult Education and Transition Programs), tours for GED Express participants, etc.

Follow-up letters sent to ACT students Attend monthly KEC Counselor meetings

November 20135- Visit of 300 sophomores from Sycamore HS6- Tour with Hiawatha HS students (45)6- DeKalb HS Career Fair6- College Night8- KEC Counselor meeting12- Kougar Pride basketball game/registration promotion21- KEC Parent Night (Transitions Program)23- Presentation at 4-H Leadership Conference for DeKalb, Ogle, Lee Counties

October 20137- Paw Paw HS visit 8- Aurora Catholic HS Fair (PM)9- DeKalb HS College Application & Selection Night (PM)10- Genoa-Kingston HS visit11- Hiawatha HS visit15- Sycamore HS visit, DeKalb HS visit16- Stillman Valley College Night (PM)17- Indian Creek HS visit 22- Hiawatha HS visit24- Oregon HS visit28- Highland Community College Fair (PM)31- Presentation at Paw Paw HS

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September 2013 4- Assist with “Mobilize!” new student welcome event with SyLinda Menafee11- Tour w/ Tyler Dempsey16 & 17- Value Stream Mapping19- Tour w/ Ryan Althaus (DPT)23- Tour w/ Desiree Benzschawel (Art) & Nicholas Lambert26- RTHS visit27- Midwest First-Year Conference

August 201319-“Just in Time” Orientation session20- “Just in Time” Orientation session26- “Greeters” for students on the first day of classes27- Kougar Kickoff31-Corn Fest Coordinate calling campaign for students who have applied but not registered

July 20138- Orientation session9- Orientation session15- Orientation session16- Orientation session17- Orientation session22- Orientation session23- Orientation session

June 20133- Orientation sessions10- Orientation session11- Orientation session17- Orientation session18- Orientation session24- Orientation session25- Orientation session

May 20131- Tour with Paw Paw Students who completed placement testing (dual credit)10- Tour w/ Kayla Hogan, friend Kim Euler, mom, Karen.28-Visit from North Grove Elementary 5th graders (90 students)

April 2013

1- Tour w/ Sherry Cooley (son was placement testing)3- Presentation to incoming G-K students (9pp)12- Rochelle One Stop (32pp)16- Tour with Fox Tech (9 pp)

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23- KEC Transitions (3 sessions w/ SyLinda, Pam, Heather) & DHS students came for COMPASS testing26- Ambassadors gave tour to Sycamore HS students with disabilities29- Tour 10am with Kiara Jackson and Kristin Levan (5pp)30- Sycamore One Stop (14 pp)

March 20131- Tour with CAD students from G-K CAD competition (22p)5- Tour with Tyler Brooks and mom, Gail. Also touring with Tenesha Stewart & nephew Darius Willliams6- GED tour (10 students), 3pm tour with Desarae Teague8- 9am visit at G-K High School9-Genoa Business Expo (at G-K HS)11- Heather @ Oregon HS & Hiawatha HS20- Heather @ DHS21- Heather @ NW IL Career Training Expo (Elizabeth, IL) 22- Tour w/ Cindy Gleissner & 9 students from AFC HS (IEP students), separate tour w/ Collin McGinn26- DeKalb/Sycamore Business Expo 3-5pm 27- Tour w/ Lakeysha Love & daughter, Ashley.

February 201318- Kishwaukee College Visit day20- 10 AM tour with students from Team Englewood Academy (20pp)25- 11:00 AM Tour Jordan Shores nursing (815-994-2115) end tour by nursing meeting. Tour Jason Rote Auto/Diesel—total of 10 people

January 20137 & 8- Assist with calling students who have applied but not registered 14- 12:00 Tour Debbie Stoudemire 773-677-275618- 12:00 Tour Eric Richardson (563-579-0965) Vet tech/veterinarian Housing info 5pp23- Sycamore HS AGT 100 Students-- KishSOS info and campus tour 13pp29- AM Tour w/ SHS students with special needs PM (12 pp)31- Sycamore HS evening event with Lynne O’Shaunessy (speaker topic was finances as they relate to affording college)

December 20125- Tour Genoa-Kingston special education students 12:456- Student Center Open House until 7:30 p.m.7- 1 p.m. tour with Jenna Forward (and mom, Jodie). May also bring friend, Ellie (sp?) Taylor. Both are interested in radiology. Cell number for Jodie Forward: (815) 632- 9743. 10- Denzel @ event with Keith (12pm)19- 1:30 p.m. Tour w/ Abby Rees (Massage Therapy/Physical Therapy)--mom scheduled, (815) 732-4437. Visit Leslie Ciacco (massage therapy clinic) first, then do general tour. Daquisha Robinson

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(psychology, 773-540-0769) & Capricia Johnson (Criminal Justice) will also be joining tour. Daquisha & Capricia are interested in filling out information forms.

November 20121- Filming for lip dub2- Tour with Eastland High School students 9:30 AM (17)3- Mark & Denzel @ Foundation Dinner6- KEC presentation RE: College Transition program 6:30 – 7:30 7- Tour with Hiawatha High School 9 AM (39) College Night 9- Tour with Carlie Hoffman 1 PM 13- Sauk Valley College Night 6-8 PM14- Tour with Nick Ludwig 12:30 (2)26- Visit from Amboy High School 9-11 AM 30- Tour with Cristine Bottleman 9:30 (3)

October 20122- Aurora Catholic HS College Fairs 7:45a3- Hiawatha HS visit 10:45, DHS College Information Night 6-8p4- Paw Paw HS visit 11:0017- Visit Rochelle Township HS 9:30 AM23- Visit Genoa-Kingston HS 9:00 AM Visit Oregon HS 1:00 PM25- DHS Visit and Career Fair 8:30 AM-2:30 PM26- Thereesa tour 12:00 PM Samantha tour (2 people) 3:00 PM29- Highland Community College Fair 6:30-8:00 PM30- Visit Sycamore HS 9:30 AM Visit Indian Creek HS 11:15 AM-1:00 PM Mark & Denzel at Genoa-Kingston HS 2:00 PM—special needs students31- Forestville HS tour (9 people) 9:00 AM

September 2012Pumpkin Parade (Student Ambassadors)

July 2012 17- Tour with migrant worker students 6:30 PM (6)19- Tour with Hannah Tour with Gateway Students 10:30 Orientation sessions

June 201221- Tour with GED students 2:40 (15)Tour w/ DCFS Youth Summit participants (varies)Orientation sessions

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May 20121-Tour with Cindy and Brianna 2 PM 4- Tour with Kimionne Stanton 2 PM Tour with Darcell Stringer (criminal justice) 2 PM14- Tour with Jensen 2 PM (2)21- Tour with Larry and daughter 9 AM

April 2012 5- Staff Development Day 13- Rochelle One Stop (39)24- KEC Orientation (39)26- Tour with Alyssa, Tanya Perry 12 PM (3) Tour with Peter Mitora 3:00 PM30- Tour with Tammy Pelz and Colton (auto collision repair) 1 PM

March 20128- Tour with Brittany Snell and aunt (transfer) 2:309- Tour with Dawante Drain 12:00 PM12- Visit from Oregon High School (many interested in health care, currently enrolled in Anatomy & Physiology) 9 AM (55)14- Tour with Tony Line and mother 8 AM28- Tour 9 AM29- Tour with Antonio Johnson, Ashley Gable 2:30 Tour with students from Centers for New Horizons 10 AM (25)

February 201217- Tour with Barb and Sara Koeller 10 AM20- Open House21- Tour with GED students24- Tour with Vocational Academy 9 AM (40)28- Tour with Kiearra (2) 11:30 AM

January 20126- Tour with Kylin Dillard 11AM Tour with Trevon 1PM9- Tour with Anfernee Moore 11:15 (nursing)19- Information session A-225 9:30 Am Carly Sisson (radiology) 11AM31- Tour with Ariel Jackson 1:15 PM (23)

December 201114- Tour with Codie and Makayla 2PM

November 20112- Tour (LC) 3:00 PM4- Tour Eastland HS (6 people)

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Tour Morgan Harden 9:00 AM Tour Josh Calhoun (DPT) 1:00 PM7- Tour nursing students (2 people) (LC)9- Tour Stillman Valley seniors (15 people) 12:00 PM10- Tour with Kayley Hutson (TPM) (LC) 11:30 AM stop by Leslie Ciaccio after11- Tour with Tyler Giedd 15- Tour with RTHS 9:00 AM (29)16- Tour with Kathy Christensen (nursing) and Pat Johnson’s daughter 5 PM17- Tour with Michael Banta(dad) and Cullen(son), received general information, Jasmine A interested in sports management, and John F 11:3018- Tour with Dejua Brown and mother 2 PM29- Tour with Voise Academy Students 11:30 AM (35)30- Visit with 8th grade students (50) 4 chaperones 10:30am – 2:30pm

October 2011

3- Tour Machela Bee, Breanna Gray (nursing) 11:15 AM7- Tour with Allison and Ronda Marshall 3:30 PM10- Tour Ashton Shaw 11:30 AM20- Aurora Students tour (Fox Valley Tech) 10:15 AM (10 People)25- Tour Luis Diaz 3:00 PM26- Tour Amboy DPT student 11:30 AM28- Tour Clint M. 10:30 AMSycamore HS teachers visiting 1:30 – 2:45 PM (75 people)

September 20118- Tour Bradley Pfeifer (auto)12- Stillman Valley HS tour 1 (75 people)13- Stillman Valley HS tour 2 (75 people)26-Tour Alexis Crawford and Mom 11:00 AM27- Tour Cody Coin

Completed Recruitment Initiatives Recruitment video for website Instant Info information packets created (content generated for packets) Homepage redesign & streamlined New Student section of website Developed (in conjunction with Marketing) an informational brochure for family members Participation in Student Center Open House Developed HS entrance track for the honors program to make the program more attractive

to HS students Called students who attended Sycamore, Rochelle, KEC One Stops but did not register Summer class postcard w/ Kayte & Matt (sent 5/21/13 to approx.. 1,300 students)

o Applied but not enrolled (SU13 & FA13)o Prospective since January

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