NEWS ITEMS

ISMS Newsletter, Jan 20, 2016

Marketing Science

“Accepted from Dec 17 to Jan 18

but not published”

papers

Call for Nominations

ISMS Marketing Science Fellows

2016

ISMS Press Release

Grants

& Upcoming Conferences

Call for Papers38th ISMS

Marketing Science Conference (2016)

Shanghai

Marketing Science “Accepted but not published” papers

Thanks to Marketing Science Editor-in-Chief K. Sudhir, we will be able to update ISMS members each month regarding the “accepted but not published” papers at Marketing Science. Below is the list of papers accepted during the period from Dec 17, 2015, Jan 18, 2016:

“The Effects of Product Line Breadth: Evidence from the Automotive Industry,” by Antonio Moreno-Garcia and Christian Terwiesch.

“Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis – A Sparse Learning Approach” by Yupeng Chen, Raghuram Iyengar and Garud Iyengar.

 “Idea Generation, Creativity, and Prototypicality,” by Olivier Toubia and Oded Netzer.

“When Less is More: Data and Power in Advertising Experiments,” by Garrett Johnson, Randall Lewis and David Reiley.

The abstracts can be found online, click here.

Reminder: Call for NominationsISMS Marketing Science Fellows 2016

The ISMS Fellows selection committee would like to solicit nominations for the 2015 ISMS Fellows award. Nominations and questions should be emailed to Brian T. Ratchford (btr051000@utdallas.edu), who is the current chair of the selection committee. Please use the subject heading Fellows Nomination.

The ISMS Fellow Award recognizes cumulative long term contribution to the mission of ISMS. The mission of ISMS is “…to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” While the ISMS Fellow award recognizes past accomplishments and is an honor, it is also meant to encourage responsibility. ISMS Fellows are expected to provide leadership and support for the ISMS community.

ISMS Press Release

Counterfeiting Raises Quality of Fashion Products, Marketing Science study finds.

By Gerard J. Tellis

The presence of counterfeits may stimulate innovation and improve consumer welfare in the fashion industry. This finding emerges from new research titled, “Untangling Searchable and Experiential Quality Responses to Counterfeiting,” published in Marketing Science.

The paper was authored by Professors, Yi Qian at UBC Sauder School of Business, Qiang Gong at Wenlan School of Business, Zhongnan University of Economics and Law, and Yuxin Chen at NYU Shanghai.

Most people assume that counterfeits are bad for producers of original genuine products. However, the authors find that such producers used fancier materials and better shoe designs greatly once beset by knock-offs, while no corresponding improvements occurred for knock-offs. The improvements focused primarily on better aesthetic appeal for consumers. The findings emerged from a study of financial statements of 31 brands selling fashion leather and sports shoes in China over a 12-year period. During this time counterfeit production surged due to a sudden change in government’s enforcement policy.

The authors outline certain scenarios where having the counterfeits in the market could stimulate authentic producers to improve aesthetics for high-income consumers and improve affordability for low-income consumers. In these cases, many consumers are in fact better off. “Established companies don’t sit idly by while they get copied shamelessly,” Yi Qian says. “They react by improving their products to set themselves apart from their newfound competitors.”

When counterfeiters fool too many customers, authentic brands step up their design. The authentic producers make the most of their cost advantages to produce more highly differentiated goods from the counterfeits, which shoppers can easily identify as real. In fashion, this differentiation strategy can mean an increased investments in aesthetics. Consumers benefit from this strategy because part of their satisfaction derives from superior aesthetics. But this isn’t good news for every sector: “improving appearances is good for the clothing industry but not the pharmaceutical industry,” Yuxin Chen points out, “Consumers are worse off if counterfeiters force pharmaceutical companies to waste their resources on aesthetics rather than safety or effectiveness.” Qiang Gong adds, “In markets where aesthetics is unimportant, counterfeits could drive out authentic products.” This results is similar to the proliferation of “lemons” in the used-car market, because sellers of good used cars are unable to get a price for their product.

In reality, IP enforcement is seldom perfect, even in wealthy nations. The research suggests that policy-makers should take note of how counterfeiters may impact producers differently in different markets. “Sometimes, it is efficient to leverage a private brand’s information and incentives to self-differentiate from knockoffs through innovation. This strategy combined with government enforcement, could effectively combat counterfeits.”

The authors are memebrs of ISMS. ISMS is a group of scholars focused on describing, explaining, and predicting market phenomena at the interface of firms and consumers. This press release was prepared by the authors with the guidance and assistance of Gerard J. Tellis, ISMS VP of External Affairs.

Yi Qian Qiang Gong Yuxin Chen

****************************************The PR initiative is an attempt to make Marketing Science more accessible to the public through general media.  For each issue, the Editor-In-Chief of Marketing Science, currently K. Sudhir, selects a couple of papers for the press release. He then requests authors to work with VP of External Affairs of ISMS, currently Gerard J. Tellis, to prepare the release. INFORMS distributes these press releases to the public.  ISMS VP for Communications, Xueming Luo, includes them in the monthly Newsletter.******************************************

MSI RESEARCH GRANTS ON CUSTOMER EXPERIENCECo-Chairs: Bernd Schmitt (Columbia University), Peter C. Verhoef (University of Groningen),

Katherine N. Lemon (Boston College), and Ross Rizley (MSI)

The Marketing Science Institute (MSI) is pleased to announce an initiative to foster novel research on the broad topic of customer experience. We have allocated a special pool of funds to cover the direct costs of research grants in the range of $3,000 - $15,000. Competitive submissions should propose high quality research on critical questions in this area that are relevant to both academics and marketing practitioners. This is open to all research methodologies and approaches.

Submissions will be evaluated using a two-stage process. The initial submission should be a pre-proposal not more than 1,200 words in length describing the proposed research plan (details below). MSI will evaluate pre-proposals on a rapid, rolling basis.

The authors of promising pre-proposals will be encouraged to submit a full proposal (no more than 20 double-spaced pages) for consideration for funding. Those follow-on full proposals will be evaluated – and funding decisions made – on a rolling basis as well. (For more details on submission of full proposals, see http://www.msi.org/research/obtain-research-support/).

The process will continue until the special pool of funds has been depleted – or until July 1, 2016. At that point, MSI will continue encouraging and entertaining submissions on the topic of customer experience; however, those submissions will compete for funding with the larger pool of submitted research proposals on a variety of topics that MSI receives on an ongoing basis.

Email pre-proposals to Ross Rizley at Ross@msi.org.

Call for Applications to Travel Awards for 2016 Joint Statistical Meetings, Chicago, IL

The JSM Section on Statistics in Marketing is pleased to announce that it will be awarding 5 Student Travel Grant Awards up to $1000 in expenses to attend the 2016 Joint Statistical Meetings in Chicago, IL.If you are interested in applying, please send the following information to the 2016 Program Chair, Bill Rand at wrand@umd.edu by January 10th, 2016:

--A CV.

--An Abstract of the Paper to Be Presented at JSM.

--A Short Cover Letter (one page) written by the applicant explaining their motivation to attend the conference.

--A letter of recommendation from their advisor.

Thanks for your support, and we look forward to seeing you in Chicago!

Bill Rand

2016 Program Chair for the Section on Statistics in Marketing

Upcoming Conferences

SAVE THE DATE

2017 INFORMS Marketing Science Conference

June 8-10, 2017

ISMS is pleased to announce the 39th ISMS Marketing Science Conference, chaired by Gerard J. Tellis, Director of the USC Marshall Center for Global Innovation, Neely Chair of American Enterprise, and Professor of Marketing, Management and Organization. The venue will be the Jill and Frank Fertitta Hall, USC Marshall’s newest educational facility, with state-of-the-art technology and ample room for concurrent sessions. The conference will be preceded by the ISMS Doctoral Consortium on June 7.

Details as they become available including the call-for-paper can be found on the conference website:

https://www.marshall.usc.edu/news/events/2017/39th-marketing-science-conference

We look forward to seeing you in Los Angeles in 2017.

2016 Greater-China Conference on Mobile Big Data Marketing

Chinese University of Hong Kong (香港中文大学), School of Business

Shatin, Hong Kong, June 14, 2016

In China, Alibaba reaped $14.3 billion in sales during the Singles’ Day, and 69% of purchases came from mobile devices. Over 1 billion Chinese customers are using mobile payment and other digital services through Alipay and WeChat. These digital technologies have enabled consumers to discover, research, engage, and purchase products in store aisles, out-and-about in the street, and now at home or office. Over 3.6 billion people worldwide are deeply engaged with smartphone devices and Internet-of-things (IoT). Almost 75% of Facebook’s and 70% of Twitter’s advertising revenues now come from mobile. By 2016, such seamless and hassle-free digital experience with just a tap of a finger will influence $2.2 trillion in brick-and-mortar sales. This conference will explore how mobile technologies and connected smart IoT devices affect consumer behavior, advertising, promotions, marketing ROI, and omni-channel targeting. Topics may include examples listed in below or other related ones.

Quant track Analytics with geofencing, geo-conquesting, geo-tagging big data Structural and machine learning models for geo-social Facebook, WeChat, Line mobile data Smartphone app services and in-app advertising, real-time personalization and recommendations Mobile online to offline/offline to online (OTO) customer purchase decision making Mobile social networks and social commerce

Behavioral track Balancing privacy, security, and personalization in mobile-powered customer journey Smartphone user attention, addiction, empathy, self control, esteem, regulation, identity Psychology of mobile social networks: rumors, sharing, behavioral networks, advertising in mobile networks Psychology principles for mobile social media success, social capital, tie strength, engagement and attention Testing unobservable and dynamic user behavior with population-scale mobile experiments

Featured Keynote Speakers: Pradeep Chintagunta (Chicago), Dominique Hanssens (UCLA),

Anindya Ghose (NYU), Harikesh Nair (Stanford), K Sudhir (Yale)

Conference date: June 14, 2016 (from 8.30am-6pm, with one industry panel, one academic panel, paper presentations, and reception)

Submission logistics

Submit an abstract or PPT slides to BigDataMarketingConf@gmail.com and cc luoxm@temple.edu and jia@baf.cuhk.edu.hk by March 21, 2016.

Acceptance notification date: March 31, 2016 (Acceptance of submission requires one coauthor to register and present at the conference)

Conference Chairs: Xueming Luo (Temple) and Jian Min Jia (CUHK)

Questions, please email to mandyhu@baf.cuhk.edu.hk

13th MARKETING DYNAMICS CONFERENCE

July 6-9, 2016Hamburg Business School, University of Hamburg,

GermanyConference: Kay Peters (Chair),

Michel Clement, Karen Gedenk, Mark Heitmann, Henrik Sattler

For information please visit: www.bwl.uni-hamburg.de/mdc2016

We invite all interested researchers to participate in next year’s 13th Marketing Dynamics

Conference, to be held at the University of Hamburg. The Marketing Dynamics Conference is a

forum whose relatively small scale (about 100-120 participants) ensures a vibrant discussion

about cutting-edge research on managerially relevant dynamic marketing problems.

Please prepare: Title, Authors with affiliations, underline presenter ,

contact info (for presenter only),

Abstract of 500-750 words,

3-5 Keywords

Please indicate “PhD track” if you opt for PhD Session on Thu

Deadline: Feb 5, 2016 Email to: marketing-dynamics@wiso.uni-hamburg.de

Decision by: Feb 15, 2016; presenters need to register by March 15, 2016.

The papers to be presented in the regular program will be selected by the program committee, the

advisory board will select the papers for the PhD track on Thursday, July 7th. Both selections

will be based on quality, relevance to marketing dynamics, and diversity of topics discussed.

(Early) Registration fee will be EUR 475 for academics – Registration will open in January

2016.

Besides Content, why should you attend?Because of Hamburg’s beauty and our social activities with a dynamic & enjoyable crowd.

Save the date 14th Marketing Dynamics Conference 2017Hong Kong University of Science and Technology (HKUST)Hong Kong, August 17-19, 2017

2016 China India Insights ConferenceJuly 21-23, 2016

at London Business SchoolRegent's Park, London

Deadline for Submitting Abstracts: February 15, 2016

OrganizersChina India Insights Program at the Yale School of Management

Aditya Birla India Centre at London Business School

Lead SponsorsChina India Insights Program at the Yale School of Management

Aditya Birla India Centre at London Business School

Co-SponsorSheth Foundation

This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India—two of the world’s largest and fastest growing emerging markets. Research on other emerging markets is also welcome.  All interested academics and marketing practitioners are invited to register and attend, subject to conference capacity constraints. Last year's conference agenda is available here.The conference will begin with a reception on Thursday evening, July 21; it will end late afternoon on Saturday, July 23. There will be a celebratory dinner on Friday evening.

Abstract SubmissionResearchers interested in presenting a paper should submit abstracts -- one to two pages in length and double-spaced in pdf format. Include the title of the paper, name, affiliation, mailing and email addresses of the authors. Please specify who will be the presenting author.  Abstracts should be sent to ciip@yale.edu by February 15, 2016. Chosen presenters will be notified by March 15, 2016.Abstracts will be reviewed by a program committee comprised of Om Narasimhan (London School of Economics), and Naufel Vilcassim (London Business School).

RegistrationAcademic researchers and industry practitioners interested in emerging markets are invited to register and attend. The registration fee for academics is $295 and for non-academics is $495. Registration fees are waived for all speakers at the conference.  Registration for the conference will open on March 15, 2016 and can be done online at the CIIP program website.

Doctoral Students The conference will provide a partial travel subsidy for selected doctoral students attending the conference.  Doctoral students should submit an application including a paragraph detailing their interest in the conference, their name, address, email address, and institution as well as a recommendation from their advisors outlining their potential interest in research on emerging markets. The program committee will select students based on its assessment of fit and interests of the student with the conference. Applications should be sent to ciip@yale.edu with “PhD Student Support Application” in the subject line of the email. The deadline for applications for support is February 15, 2016. Selected students will be notified by March 15, 2016. Any PhD student may submit a request for exemption from conference fees to ciip@yale.edu. Requests will be honored on a space-available basis.

Reminder: Call For Paper

Yale Customer Insights Conference

Deadline 31 JanThe Yale Center for Customer Insights will hold its 11th annual Customer Insights Conference on May 6-7, 2016 at the Yale School of Management in New Haven, Connecticut.

Send abstracts (in PDF format) to ycci@som.yale.edu by January 31, 2016.Reminder: Call for Papers

INFORMS SOCIETY FOR MARKETING SCIENCE (ISMS)

38th ISMS Marketing Science Conference (2016)

Shanghai International Convention Center & Oriental Riverside

Hotel

http://www.fdsm.fudan.edu.cn/marketingscience2016/

Hosted by:  Fudan University School of Management

Organizing Committee:  Xiongwen Lu (co-chair), Min Ding (co-chair), Qingyun Jiang, Yimin Sun

The Fudan University School of Management faculty invites you to submit abstracts of your research papers, present your work, and actively participate in the conference, which is an important forum for presenting cutting-edge research and intellectual exchange on marketing problems. The conference begins at 8:00 a.m. on Thursday, June 16, 2016, and closes at 3:00 p.m. on Saturday, June 18, 2016.  Multiple concurrent sessions are planned during the conference days. The evenings will involve a welcome reception on Thursday (June 16) and a Gala Dinner (and performance) on Friday (June 17) at the Shanghai International Convention Center & Oriental Riverside Hotel.

To submit your abstract at the conference website please click below:http://www.fdsm.fudan.edu.cn/marketingscience2016/

To stop receiving emails from this community, please email toXueming.Luo@temple.edu

Vice President of E-Communications ISMSCharles Gilliland Distinguished Chair Professor of Marketing

Professor of Strategy and Professor of MISFounder/Director of Global Center for Big Data in Mobile Analytics

www.fox.temple.edu/gbmFox School of Business, Temple University, Philadelphia, PA 19122

http://www.fox.temple.edu/mcm_people/xueming-luo/