Web strategi - foredrag
-
Upload
claus-sennov -
Category
Technology
-
view
143 -
download
0
description
Transcript of Web strategi - foredrag
![Page 1: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/1.jpg)
INTERNETTETnye trends, anvendelse og strategi
Wednesday, September 25, 13
![Page 2: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/2.jpg)
•Generelt - lidt statistik
•Nye trends - Forretning, teknologi
• Strategi - styr på processen
Wednesday, September 25, 13
![Page 3: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/3.jpg)
lidt statistikGENERELT
Wednesday, September 25, 13
![Page 4: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/4.jpg)
Kilde: Nyt fra Danmarks Statistik nr. 376, juli 2012
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
16-24 år 25-34 år 35-44 år 45-54 år 55-64 år 65-74 år I alt
Brug af internet fra mobiltelefon
Wednesday, September 25, 13
![Page 5: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/5.jpg)
Kilde: Nyt fra Danmarks Statistik nr. 376, juli 2012
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
16-24 år 25-34 år 35-44 år 45-54 år 55-64 år 65-74 år I alt
Brug af internet fra mobiltelefon
Wednesday, September 25, 13
![Page 6: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/6.jpg)
Kilde: Index Danmark/Gallup Marketing, alle danskere 12 år+, 2011
0
20
40
60
80
100
120
140
Print Radio TV Internet Mobiltelefon
12-24 år 25-39 år 40-59 år 60 år eller derover
Aldersfordelt dagligt tidsforbrug i minutter opdelt på medieplatforme
Wednesday, September 25, 13
![Page 7: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/7.jpg)
Reklameforbrug opdelt på medieplatforme (millioner kroner)
Kilde: Dansk Oplagskontrol,
0
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
4.500
år
2004
år
2005
år
2006
år
2007
år
2008
år
2009
år
2010
år 2011
Internet
TV
Lokale og regionale ugeaviser
Dagblade
Magasiner/fagblade/tidsskrifter
Outdoor
Årlige publikationer
Radio
Biograf
Wednesday, September 25, 13
![Page 8: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/8.jpg)
Aldersopdelt tidsforbrug på top 20 sites kategoriopdelt
Kilde: Gemius
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
8.000.000
9.000.000
10.000.000
15-24 årige
25-34 årige
35-44 årige
45-54 årige
55+ årige
Wednesday, September 25, 13
![Page 9: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/9.jpg)
Gennemsnitligt samlet tidsforbrug per måned (timer)
Kilde: Gemius
0 5.000.000 10.000.000 15.000.000 20.000.000 25.000.000
euroinvestor.dkboyfriend.dk
travian.dksondagsavisen.dk
danskebank.dkdmi.dk
jubii.dkscor.dkbold.dk
jp.dkdating.dk
guloggratis.dkpolitiken.dkbazoom.dkyahoo.com
komogvind.dkMS Messenger
tdc.dkdr.dkbt.dk
krak.dkdba.dk
msn.dktv2.dk
windowslive.dkekstrabladet.dk
youtube.comgoogle.com
google.dkfacebook.com
Wednesday, September 25, 13
![Page 10: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/10.jpg)
Tidsforbrug fordelt på typer af sites i procent
Kilde: Gemius
Andet
3% Corporate
4% Dating
3%
Erotik
2% Finans
2%
Fritid
7%
Gambling
1%
Markedspladser
4%
Medier
14%
Offentlige sites
3%
Opslagsværker
1%
Portal
5%
Rejser
1%
Sociale medier
29%
søgetjenester
21%
Webshop
2%
Wednesday, September 25, 13
![Page 11: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/11.jpg)
forretning teknologiNYE TRENDS
Wednesday, September 25, 13
![Page 12: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/12.jpg)
MARKETING
Wednesday, September 25, 13
![Page 13: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/13.jpg)
INTERNET OF THINGS
Wednesday, September 25, 13
![Page 14: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/14.jpg)
BIG DATA
100.000 dollars4.000 dollars...?
Menneskeligearvemasse
Wednesday, September 25, 13
![Page 15: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/15.jpg)
INTERNET IN THINGS + BIG DATA
Golf bag GPS tracker Barometer
Wednesday, September 25, 13
![Page 16: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/16.jpg)
Wednesday, September 25, 13
![Page 17: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/17.jpg)
styr på processenSTRATEGI
Wednesday, September 25, 13
![Page 18: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/18.jpg)
FASTSLÅ MÅL
• Godt og dårligt på eksisterende site
• Brug Visionen som udgangspunkt
Wednesday, September 25, 13
![Page 19: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/19.jpg)
DEFINER MÅLGRUPPE(R)
• Alder
• Køn
• Tekniske kompetencer
Wednesday, September 25, 13
![Page 20: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/20.jpg)
IDENTIFICER PLATFORME/MEDIER
• Web site
• Mobil telefoner
• Kiosk systemer
Wednesday, September 25, 13
![Page 21: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/21.jpg)
BRANDING
• Logo
• Farver
• Stemning (afslappet, konkurrence...?
Wednesday, September 25, 13
![Page 22: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/22.jpg)
MÅL DIN SUCCES
• Google Analytics
• Net promotor score
• Dagligt, månedligt, kvartalsmæssigt?
Wednesday, September 25, 13
![Page 23: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/23.jpg)
KAIZENcontinuous improvement using small steps.
Wednesday, September 25, 13
![Page 24: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/24.jpg)
PROCES
Workshop Opsamling Web strategi UdbudLøsnings-beskrivelse
Organisation
Budget
Roller
Wednesday, September 25, 13
![Page 25: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/25.jpg)
HVA´ KOSTER DET?
• Planlægning (strategi, brief)
• Udviklingsprojekt
• Drift
• Organisation
Wednesday, September 25, 13
![Page 26: Web strategi - foredrag](https://reader033.fdocuments.us/reader033/viewer/2022051514/54919cbfb479597e6a8b5745/html5/thumbnails/26.jpg)
HVA´ KOSTER DET?
• Planlægning (strategi, brief)
• Udviklingsprojekt
• Drift
• Organisation
Wednesday, September 25, 13