This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Web StoriesThe end of obscurity

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This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

How the web shapes a brandVs.

How a brand shapes the web

Part 1

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Every action on the web makes an impact

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Company side

Customer side

Every action in Web 2.0 makes two

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Cus

tom

er s

ide C

ompany side

Blog

Images/Video

Outreach

Insights

Backlinks

Feedback

Previews

Dialogue

Comments

Popularity

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

InfluenceVs.

Equilibrium

Part 2

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Ripples of Influence

Custom

er side

Com

pany side

equilibrium

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Company side

Customer side

Insights

Messaging

Feedback

Brand Perception

equilibrium

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Brand IdentityVs.

Communication Influence

Part 3

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Brand Identity

Mktg. strategy

Online

Offline

Web 1.0

Web 2.0

Web 3.0

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

AwarenessVs.

Interest

Part 4

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Web 1.0 Awareness Interest Quantitative Insights

Traditional Website

Mono-directional communication

Passive participation

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

TalkingVs.

Engaging

Part 5

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Web 2.0

Social Media Activities

Bi-directional communication

Active participation

Awareness Interest Reputation Trust Popularity Authority Community Loyalty Following Empathy Immediacy Respect Insights Relevance Quantitative Insights Qualitative Insights

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

ServiceVs.

Solutions

Part 6

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Web 3.0

Web Applications

Personalized Services

Active participation

Personalized Services Reputation Trust Authority Loyalty Immediacy Insights Relevance Quantitative Insights Qualitative Insights

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

SimplicityVs.

Sophistication

Part 7

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Brand Objectives

Web 1.0 Web 2.0 Web 3.0

Traditional Website Social Media Activities Web Applications

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

SimplicityVs.

Scalability

Part 8

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Brand Objectives

Web 1.0

Web 2.0

Web 3.0

Traditional Website

Social Media Activities

Web Applications

Brand Objectives

Web 1.0

Web 2.0

Web 3.0

Traditional Website

Social Media Activities

Web Applications

Brand Objectives

Web 1.0

Web 2.0

Web 3.0

Traditional Website

Social Media Activities

Web Applications

Multi-brand Strategy

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

SimplicityVs.ROI

Part 9

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Return on Investment

Web 1.0 Web 2.0 Web 3.0

Awareness Interest Quantitative Insights

Awareness Interest Reputation Trust Popularity Authority Community Loyalty Following Empathy Immediacy Respect Insights Relevance Quantitative Insights Qualitative Insights

Personalized Services Reputation Trust Authority Loyalty Immediacy Insights Relevance Quantitative Insights Qualitative Insights

large mediumsmall

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

ROIVs.

Cost

Part 10

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

ROI

Cost

large

medium

small

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

The web promiseVs.

Added value

Part 11

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

Enrich

Simplify

inspiration: Hugh MacLeod

This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.

The End.The beginning of clarity

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