Web Squared & Twitter

Jo, SanKu

January 15, 2010

SD Group, KT

Agenda

• Web Squared

• Twitter & Twitterverse

• Mobile Internet Computing

• The Second Boom

The First Wave

web2.0

(1990~2009)

web 2.0 is all about harnessing

collective intelligence using the web as a Platform

October 2004

http://images.google.com/imgres?imgurl=http://www.ctd.northwestern.edu/images/youtube-logo(2).jpg&imgrefurl=http://www.ctd.northwestern.edu/summer/&usg=__CJkClrynyJhhLPBSjbKhgwTe6A4=&h=905&w=1280&sz=56&hl=ko&start=7&sig2=sM-6d7nYqqpfyNBpOwpwbQ&um=1&tbnid=JK3T0Bi266AFaM:&tbnh=106&tbnw=150&prev=/images?q=youtube&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=jE1MS7DIApnytAPs__CKAQ

Data Inside

Collective intelligence applications depend on managing, understanding,

and responding to massive amounts of

user-generated data in real time.

What is Next? What is web3.0?

The Semantic Web?Virtual reality?

The social web?The mobile web?

In Korea

WEB 2000 to web0.2 Korea 2009

• Apen?

• SoSial Web?

• Movile Internet?

• Echosystem?

It is all of those, and more.

Web Squared

Web 2.0 Meets the Real World

The Second Wave

The Web becomes more closely integrated with the real world via sensor-based

smart phone applications. Web Squared is another way of saying

"Web meets World”

June 2009

Enabler:2009 Smartphone Revolution

24 H PC

Exponential Growing of Data(in Real Time)

More Data OpenSensor Generated User Generated

Data and Opportunity

Web2

InternetSingular-

ity

The Evolving Web In 2009: Web Squared Emerges To Refine Web 2.0

http://web2.socialcomputingjournal.com/the_evolving_web_in_2009_web_squared_emerges_as_web_20_mai.htm

1990-2004 2005-2009 2010~

Redefining Collective Intelligence: New Sensory Input

How the Web Learns: Explicit vs. Implicit Mean-ing

Web Meets World: Information Shadow and Internet of Things

Rise of Real Time: Collective Mind

Web2= web2.0 + Smartphone

Redefining Collective Intelligence:

New Sensory Input

Is the web getting smarter?Baby to Collective Parents

User generated content

Sensor generated data

We thought ‘friend’ is a noun,

you think it’s a verb.

Do things in a group. Don’t do things by yourself.

Groups are stronger, groups are faster.

None of us is as smart as all of us.

Eric Schmidt

How the Web Learns

Data to Meaning

Explicit Learning

• Machine Learning: speech recognition, computer vision

• Google ad auction• Map + GPS and Photo: asso-

ciation of structured data to unstructured one

You R Here

Implicit Learning

• CDDB, a unique Signature of Song

• A web link is a vote• Credit card swipe is a vote• Friend relationship => social

graph

Web meets World:

Information Shadow and The Inter-net of Things

Web

World

Web1.0 Web2.0 Web2

35

The Internet of Things

Life Logging

Local

Crowd Sourcing

Real Time

ConversationSocial

Networking

Social Local Service

Geolocation & Local/Life Service

HERE NOW WE

Augmented Reality

Added features of Layar Reality Browser 2.0: Layar has some cool features which include: Unique layer specific icons/marker

•Featured and Popular section•Search function•Add layer to favorites•Map view and list view•Enhanced AR view•Accuracy information•“Take me There” function•“Share layer” and “screen shot” function in layar 2.1 update

Meta Ego

Information Shadow

Universal Identity

The Rise of Real Time:

A Collective Mind

From Pages to Stream

Real Time Taxation in Stockholm, Sweden

Real Time Search

ConversationSocial Mobile

Location

DecentralizedScaleEasy

Pragmatic

Ten Useful Examples of the Real-Time Web in Action

1. Search

2. Twitter as Trigger

3. Real-Time Publishing

4. Real-Time Discovery

5. Real-Time Sharing

6. The Real-Time Web of People

7. Real-Time Relationships (And Up-selling)

8. Reputation and Issue Tracking

9. Pushing Financial Data

10.Real-Time Push to Replace Web Crawling

Twitter

Casual Conversation

Publish Yourself & Subscribe to Your Friends

Through Conversation

Simple Easy

@josanku

Conversation FlowFollow

OPENOPEN

PRIVATEPRIVATE

CONVERSATIONCONVERSATIONARCHIVEARCHIVE

Instant MessengerInstant Messenger

New Communication

Thread, Pipe, Social Filter

http://twitterstop.com/wp-content/uploads/2009/09/americansontwitter2.jpg

Twitter Ecosystem

Twitter Effect

• Casual Conversation as Contents

• Social Filter and Distribution

• Scalable SNS: Volume and Relationship

• RealTime Web

• New Ecosystem: Twitterverse

• Great Match with Smartphone

Mobile Internet

Computing

Smartphone RevolutionMobile Internet Computer

• 24H PC• Web from our desks to our pockets• + Sensors: See, Listen, Locate, Move

• Real time data• Scale of participation• Personal Media

See: Face Recognition

Listen: Voice Recognition

Locate

Move

http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009

http://images.google.com/imgres?imgurl=http://i.zdnet.com/gallery/281628-480-305.jpg&imgrefurl=http://content.zdnet.com/2346-13615_22-281627.html&usg=__odI3NZGjwgW1O8ZPDhkpluPpeJw=&h=305&w=480&sz=11&hl=ko&start=15&sig2=dY6LoPrm86Zu43SMJ7hNGw&um=1&tbnid=DJKTsrIV25v3rM:&tbnh=82&tbnw=129&prev=/images?q=nokia+ovi+logo&hl=ko&rls=com.microsoft:en-US&um=1&ei=I5gQSrzFForwswOrvr2KAw

Smartphone Changes

EverythingMe, Family, Company, Government, Korea

Behavior, Development, Business, Culture, Politics

Disruption

Risk vs. Opportunity

Web2 Explosion Expected

• Web2.0

• Social Web

• Smartphone: Mobile Inter-

net Computing/Sensor

+ Innovation

Real Opportunity

• Hot~

• iPhone is Style

• 30% of CEO with Smart-

phone

• Global Market at Home

The Second Boom

Web2

web2.0 + SmartphoneSocial + Mobile Internet Computing

. - /

Mobile Computing

Social

Opportunity

Biz2 Edu2

Jump to Web2 Era

Ent2

Gov2

Upgrade Korea to

Korea2

with

Challenge

• People to Take Action?

• Chaos• Privacy vs. Publivacy• Information Overloaded• Social Interaction Overloaded• Reputation and Trust System• Monetization

Learning by Doing

But, Be Careful

Korea2

We Can!

Korea Transformation~Jo, SanKu

SD Group, KT

josanku@kt.com @josanku (twitter)