Web & Social Media Strategies for Volunteer Engagement
-
Upload
volunteer-center-serving-howard-county -
Category
Education
-
view
8.287 -
download
2
description
Transcript of Web & Social Media Strategies for Volunteer Engagement
![Page 1: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/1.jpg)
Using the Web & Social Mediafor Volunteer Engagement
September 2009
![Page 2: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/2.jpg)
As of April 2009,
79% of American adults
use the internet
Pew Internet & American Life Project (April 2009)
![Page 3: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/3.jpg)
• http://www.nyccah.org/ • Nonprofit Website Design – Examples and Best Practices:
http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/
Website
![Page 4: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/4.jpg)
Website
•Purpose?
•Donor-friendly•Media-friendly•Volunteer-friendly
•Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible
http://www.aspca.org/
![Page 6: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/6.jpg)
Volunteer Engagement Online
• Discuss varied volunteer roles and options
• Include download-able application or online application form
• Include FAQs, a phone number and an e-mail link for questions
http://www.miriamskitchen.org/HELP/Volunteer/tabid/69/Default.aspx
![Page 7: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/7.jpg)
Volunteer Engagement Online
http://www.mealsonwheelsmd.org/ http://www.austinfoodbank.org/
![Page 8: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/8.jpg)
Audience Engagement Online
• Growing marketing trend – allow people to select the type of information they would like to receive from your agency
•Trends in Constituent Satisfaction with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel:
http://www.foreseeresults.com/_downloads/researchcommentary/ForeSeeResults_NonprofitWebsiteStudy_Spring2009.pdf
![Page 9: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/9.jpg)
In 2005, 8% of online adults had a profile on an social network site. 35% had one in January 2009.
Today, 44.2% do.
Pew Internet & American Life Project (January 2009)
www.emarketer.com (August 2009)
![Page 10: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/10.jpg)
Social Media Goals
• Engage in conversation clients, funders, colleagues
• Share information– Educate others about your agency and/or issue– Learn from others
• Increase transparency and responsiveness• Build community• Network• Advocate• Mobilize your base to action
![Page 11: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/11.jpg)
Social Media Challenges
• Giving up control of the conversation
• Achieving a comfort level using social media
• Balancing organization’s identity with personal identity
• Time/personnel resources for maintaining social media presence
• Adjusting to ever-changing landscape of social media – being flexible
• Understanding technology and terminology
• Measuring ROI (return on investment)
![Page 12: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/12.jpg)
Social Media Getting Started
Identify• Which types of web 2.0 does your organization want to use? What is your goal?• http://www.chrisbrogan.com/if-i-started-today/
Identity• Establish an identity and keep it consistent across platforms• Balance organizational goals with personality
Invest• You get out of Social Media what you put into it
Interact• Don’t make the mistake of thinking that social media is all about YOU and
YOUR organization – it’s about interactions
Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media/
![Page 13: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/13.jpg)
LinkedIn Median age is 40
6% of adult social network users
Pew Internet & American Life Project (January 2009)
The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook
State of the Twittersphere Q4 2008 report
Facebook Median age is 26
22% of adult social network users 168% global audience growth in 2008
Twitter Median age is 31
11% of adult social network users5-10 thousand new accounts
opened daily (growing quickly)
MySpace Median age is 27
50% of adult social network users
3% global audience decline in 2008
![Page 14: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/14.jpg)
FacebookFrom 250 million usersworldwide in July 2009to 300 million users inSeptember 2009
94.6 million users in theUnited States
TwitterFrom 7 million users in March
2009 to ~20 million users in August 2009
Aging backwards
LinkedIn13.6 million users in the
United States in August 2009
Taken from Quantcast (September 2009) & Guardian UK, September 15, 2009
![Page 15: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/15.jpg)
Social Media Getting StartedSocial Media Facebook Cause
• Profile (personal)
• Causes (organization)
• Page (organization)
http://www.facebook.com/ http://apps.facebook.com/causes/77228?m=3f1cca43
![Page 16: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/16.jpg)
Social Media Getting StartedSocial Media Facebook Page
![Page 17: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/17.jpg)
Social Media Getting StartedSocial Media Facebook Page
![Page 18: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/18.jpg)
Social Media Getting StartedSocial Media Facebook Page
http://www.facebook.com/VolunteerHoward
![Page 19: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/19.jpg)
• Free Report: Twitter Jump Start - The Twitter Guide for Small Non-Profits http://www.corporatedollar.org/twitter-jump-start-the-complete-guide-for-small-non-profits/
• Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php
• The Digiactive Guide To Twitter Activism: http://www.digiactive.org/2009/04/13/twitter_guide/
Social Media Twitter
http://search.twitter.com/
http://monitter.com/
Great article on Kids Are Heroes Use of Twitter: http://www.corporatedollar.org/2009/05/business-heart-kidsareheroes/
![Page 20: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/20.jpg)
• 26 Nonprofits on Twitter: http://mashable.com/2009/03/19/twitter-nonprofits/
![Page 21: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/21.jpg)
![Page 22: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/22.jpg)
Social Media You Tube
Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel Camp Make a Difference Video: http://www.youtube.com/watch?v=oMT-6q8pXxY
![Page 23: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/23.jpg)
Social Media You Tube
The Arc of Howard County
http://www.youtube.com/user/ArcHoward
![Page 26: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/26.jpg)
Social Media Getting StartedSocial Media LinkedIn
![Page 28: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/28.jpg)
• Ten Cool Examples of Nonprofits Using Flickr! http://www.blogher.com/node/17111
Social Media Getting StartedSocial Media Flickr
![Page 29: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/29.jpg)
Social Media Getting StartedSocial Media Return on Investment
http://beth.typepad.com/beths_blog/2009/02/nten-and-techsoup-webinar-share-your-story-roi-and-social-media-slides-and-notes.html
http://www.nten.org/blog/2009/01/14/three-dimensions-social-media-roi
![Page 30: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/30.jpg)
Resources – Online
Go online!
• Research what others are doing related to both volunteer management and web 2.0
• Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts
![Page 32: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/32.jpg)
• http://www.commonknow.com/html/resources.php
Resources – Webinars
![Page 33: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/33.jpg)
Resources – Slide Share
http://www.slideshare.net/WeAreMedia/sharing-your-storyblogging-1013438
![Page 34: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/34.jpg)
Common Craft’s Online Photo Sharing in Plain English: http://www.youtube.com/watch?v=vPU4awtuTsk&feature=channel
(also, check the “More” section for other Common Craft videos)
Resources – You Tube
![Page 35: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/35.jpg)
Resources – Podcasts
501c3 Cast http://www.501c3cast.com/
Energize Inc. http://www.energizeinc.com/hot.html
Volunteer San Diego Podcastshttp://vsdpodcast.org/
Social Media Video Tutorial Podcasthttp://johnhaydon.com/social-strategy-tips/social-media-video-tutorial-podcast/
![Page 36: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/36.jpg)
Resources – Social Media
• NTEN (Nonprofit Technology Network): http://www.nten.org/
• Tech Soup: http://www.techsoup.org/
• We Are Media: http://www.wearemedia.org/Tool+Box
• Social Brite: http://www.socialbrite.org/tools/
• Change.org: http://nonprofits.change.org/
![Page 37: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/37.jpg)
• Non-profit Website Design – Examples and Best Practices: http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/
• Using Social Media Sites to Promote Your Mission: http://www.fundraising123.org/article/using-social-networking-sites-promote-your-mission
• 10 Ways to Change the World Through Social Media: http://spurspectives.com/10-ways-to-change-the-world-through-social-media/
• Internet Giving Benchmark Analysis: http://www.blackbaud.com/targetanalytics/benchmarking/dcinternet.aspx
• Net Squared: Remixing the Web for Social Change: http://www.netsquared.org/about
• 5 Essential Tips for Promoting Your Charity Using Social Media: http://mashable.com/2009/08/21/charity-social-media/
• 4 Facebook Tips for Nonprofit Success – See What Others are Doing: http://www.netwitsthinktank.com/site/apps/nlnet/content3.aspx?c=ifINKZOzFmG&b=4487123&content_id={EA4438F2-2529-4379-8A32-16EBD5D5BF90}¬oc=1
Resources – Social Media
12for12k: http://www.12for12k.org
![Page 38: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/38.jpg)
Nonprofit Blogs• Beth’s Blog: How nonprofits can use social media
– Subscribe.– How to Use Social Media Effectively:
http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html
• John Haydon: Social Media Marketing for Small Nonprofits: http://www.corporatedollar.org/
• The NTEN Blog: http://nten.org/blog
• Wild Apricot’s Nonprofit Technology Blog: http://www.wildapricot.com/blogs/newsblog/archive/2009/08/05/100-online-tools-for-non-profits.aspx
• Netwit’s Think Tank: http://www.netwitsthinktank.com
• Blog for Change: http://www.blogforchange.org/
• Chronicle of Philanthropy Blogroll: http://philanthropy.com/giveandtake/
Social Media Blogs• Danny Brown: http://dannybrown.me/
• How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/
Resources – Blogs
![Page 39: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/39.jpg)
• Continuing research: return on investment
• Websites versus Blogs
• Debate: Growing Your Own Social Network
• Texting
What’s Next?
![Page 40: Web & Social Media Strategies for Volunteer Engagement](https://reader036.fdocuments.us/reader036/viewer/2022062703/554d0636b4c9052c5a8b48e2/html5/thumbnails/40.jpg)
Questions & Thank You
Mickey GomezVolunteer Center Serving
Howard Countywww.volunteerhoward.org
[email protected]: @volunteerhoward