How to Web Optimize Your Business

My One Call, LLC2016 Clipper Drive, Lafayette, CO 80026

303-543-3906

http://www.linkedin/in/mikebayes

Search Engine Optimization or Business Web Optimization

S.E.O. increases your site's ranking in search engine results in one area of search results

B.W.O. is S.E.O. plus taking advantage of all the other Internet opportunities to promote your business

Web Optimization includes “local” listings

Local, Organic, & PPC Areas of Search

Pay per ClickLocal Listings

Organic

Area of Internet SEO BWO

Search Engine Organic Yes YesSearch Engine Local No YesSearch Engine Pay per Click No YesGoogle Local No YesYahoo Local No Yes1000’s of Affiliated Sites No YesOn Line Directories No YesCustomer Referrals On line No YesSocial Networks No YesIndependent Referral Sites No YesBusiness Blogs and Articles No YesEmail Marketing No Yes

It's more than just “Search”- Where They Might Find You on the Internet

Search Engine

PPC

Local Listings

Organic Listings

Referral Sites

Guru.com

Respond.com

Directories

Yellow Page On Line

Targeted IndustryAssociations = BBB

Content Networks

Social

Professional

Informational

Content

Your Web Site

It all starts and ends with your web site

A web site must be designed around its purpose to be effective

Tip: You can have as many web sites as you want.

Types Of Web Sites

Brochure

Not for attracting brand new prospects

Customer Interface

Used by customers to utilize your service

Develop Brand New Prospects

Don’t Mix All Three.

Key Elements to Your Site- Other than Keywords Contact Information on Each Page Your Picture Testimonials Associations and Accreditation Your U.S.P and Guarantee News Letter Sign Up Call to Action

Search Engine Optimize Your Site

First - What keywords are you focused on?

Then - Add them to:

Domain Name Meta Tags and Titles Copy with Correct Key Words and Titles Links to Your Site SEO Each Page

Finding the Best Key Words

Single word phrases are used most often Single word phrases are good for SEO Single word phrases are challenging for PPC

(from a cost perspective)

Tools to Discover Your Keywords Search for the highest rated site under

keywords you think are best. Use City in Search Term

Analyze the top two sites under those keywords for Keyword Density

- Titles, Tags, Bold, Footers

Check links back to site

Rank Quest is a free tool that gives you this

How to find Meta Tags on Top Sites

Click on View (On Your Browser)

Click on Page Source

Look for Meta Keywords

Look for Meta Description

- Different on each page

Google Key Word Tools - Free!

Finding Back Links to Top Sites

Search “Links: domainname.com”

Look for directories they are listed in

List your site in those directories

Include your keywords in descriptions

Free Press Release

Free Directory

Free Directory

Your Site is ready for SEO- Build It or Fix It

Professional Copy Writing? About $80.00/hr.

Do your own Site?

WYSIWYG Web builders (DIY Sites)

Web Design Companies

Now Web Optimize!

Three Distinct Areas on a Search Engine

Pay Per Click

LocalOrganic

How Searches are Served on Google Searches without City - PPC and organic

national (No Local shown*)

Searches with City - PPC, local, organic with local and national

About 50% of searches start without the area or city

Geo-Targeting. They know where you are!

How to Add Your Site to the Google and Yahoo Local Listings

www.google.com/local/add  ◦ Add your business information

◦ Yahoo: https://local.adcentral.yahoo.com

Optimize Your Local Listing

Use your keywords in the descriptions

Add customer reviews!

Use the right physical address

A Local Optimized Sitewww.garageconversionexperts.net

Local & Pay per Click MOC Optimized Garage Conversion Experts.net

Yahoo Local www.garageconversionexperts.net

Other Local Optimized Sites www.myonecall.com & 3R

Why Use Pay per Click Advertising It’s the only way to insure complete coverage

of searches (Non Local and Local)

Its Geo-Targeted

You control the cost with daily budgets and the on/off switch

You can advertise on all or pick, Google, Affiliates, Content networks, Maps (local)

Pay per Click Sites

• Google (70% market share)• Yahoo• MSN• Face Book• Linked In• Many others

Pay per Click Basics

Your ad copy and title (you can have as many ads as you like, but only one will show)

Key word selection

One ad per set of keywords

Cornell University study: 85% of clicks happen on the first two ads

Pay per Click Basics - Bidding

You “bid” how much you will pay for each click to your site. This helps determine where you are placed on the page

You can manage your bid price by day of the week and hours of the day!

You can run your ad on just Google, or Google plus affiliates, or Google, affiliates, and content network.

Pay per Click on Search. No Local Search

Now You're Web Optimized on Search!

You have used SEO on your site

You have added it to Google Local and Yahoo (and MSN if you want)

You have decided on a Pay per Click strategy

Web Optimize Non Search, Directories

Add to all directories that top sites use

Make sure your web site is listed on Association web sites, BBB, Chambers

Use your search term and find additional sites that accept free listings

Web Optimize on Lead Referral Sites

Type in your search term

Find the referral sites people may click on

Contact for information on cost

Ask for three references before using

Example of Lead Sites: Respond.com, Guru.com, servicemagic.com

Optimize Rating sites

Search your key word

Add your listing to any rating sites

Both Google and Yahoo accept reviews. Ask your clients to review you on those sites.

For B2C Angie’s List is a good lead source. Ask your customers to rate you there.

Yahoo Local Listing with Review

Classified Sites

You can gain additional first page exposure using Craig's List and others

Use your main keyword as the title of the ad

Use West Word Classifieds (on line) using the Key word as title

Organic First page with Classified Listing

Web Optimize with a Blog

Adding your web site to a blog is good for your rankings

A blog can be advertised on PPC

Companies will write a blog for you! ;)

Web Optimize on “Yellow Page” Sites

Dex-online

Smart Pages

Yellow pages.com

Before doing any significant spending on a yellow page type site, check references by calling other users!

Social Networks? Yes!

Linked In

Twitter

Face Book

My Space

Each can lead prospects to your company!

Linked In Great for testimonials

You can Advertise PPC on it

You can promote events to your network

Add it to all your marketing material

Its Free!

Add your web site

Twitter. Get Prospects to Your Site

Area of Internet SEO BWO

Search Engine Organic Yes YesSearch Engine Local No YesSearch Engine Pay per Click No YesGoogle Local No YesYahoo Local No Yes1000’s of Affiliated Sites No YesOn Line Directories No YesCustomer Referrals On line No YesSocial Networks No YesIndependent Referral Sites No YesBusiness Blogs and Articles No YesEmail Marketing No Yes

Good SEO & Internet Marketing Sites

General:

www.webmasterworld.com

http://blog.compete.com

SEO:

http://grader.com/

http://searchanalytics.compete.com

http://www.google.com/support/webmasters/

and… Sign up for an Google Ad Words account!

adwords.google.com