Web Marketing

of Territories

using Wikipedia:how to involve

communities and students

Pierluigi FeliciatiUniversity of Macerata

How is evolving the conceptionof cultural heritage

1. From monuments to people2. From objects to their functions3. From preservation to use and sustainable

development

A more dynamic, open and inclusive conceptionof cultural heritage,

including traditions, customs and local products

Cultural heritage and Communities(Convention on the Value of Cultural Heritage for Society - Faro, 2005, art. 2)

Cultural heritage is a group of resources inherited from the past which people identify […] as a reflection and expression of their constantly evolving values, beliefs, knowledge and traditions. It includes all aspects of the environment resulting from the interaction between people and places through time.

A heritage community consists of people who value specific aspects of cultural heritage which they wish, within the framework of public action, to sustain and transmit to future generations.

Knowledge Navigation?L'intelligence collective: Pour une anthropologie du cyberspace

We are entering “a post-media era in which communications technologies will serve to filter and help us navigate knowledge, and enable us to think collectively rather than simply haul masses of information around with us. Unfortunately, although the promoters of the information highways may be aware of the problem, they remain mired in discussions about bandwidth.”

Pierre Lévy, 1994

Web of data: the connections, again!

To feed Artificial

Intelligence

Services:

No more duples:

Author = John Smith

Title = Some.doc

But triples:

John Smith IsAuthorOf

Some.doc

That (for example)

excludes that

Some.doc IsAuthorOf

John Smith

The challenge of global library

“Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. That's what we're doing.”

The challenge of a global library

An utopic, global vision aiming to grant free accessto the sum (structured and understandable) of all knowledgeto everyone(1934)

The very first Web

the Web of the present

Wikidata

Citizen Engagement and Empowerment

A strategy could be the activation of bottom-up processes aiming at the wider possible engagement of communitites, if possible with the support of experts (top-down) – to ensure quality. At the sametime it has to be helped the spontaneousparticipation of citizens and stakeholders, empowering their informaton literacy skills.

involving and engagingthe heritage

communities, students, stakeholders

using the new Web assmartly as possible,activate local stakes and collaborative dynamics

The challenge of a global library

Wikipedia: the utopia

of cooperative hyper-connections

See this visual and audio illustration of

live editing activity (English language

version)

Wikipedia (utopic) principles

1. Being an encyclopedia

2. Adopting and supporting the NPoV

3. Being free, open and cozy

4. Fostering respectand active listeningof others’ PoV

5. Updating all the rules (except the 5 pillars!)

Wikipedia licence on content use

Wikipedia community is very serious

about copyright respect, and all the

content (text, images, data) is

released under the free Licence

based on Creative Commons.

What does it mean?

The CC BY-SA 3.0 licence can be read like tihis:

■ CC Creative Commons

■ BY Attribution The authorship must be quoted

■ SA Share Alike Adopt the same conditions

The difference with «free photos» of cultural heritage is that

There are not constrains on re-use, even commercial

Wikipedia editing features

1. TALK, READ, 8. EDIT, 9. VIEW HISTORY 10. create account

Wikimedia Commons

commons.wikimedia.org

It’s the centralized multimedia digital

archive of Wikipedia ecosystem, with

almost 50 millions files (mostly images).

All the files present in this archive could

be used inside all other Wikipedia

projects, but also anywhere else.

It was launched in September 2004.

Fermo category has 94 files,

Ripatransone 8 files, Wine regions of Italy

has not a subcategory for Marche

Wikivoyage

Launched in 2012

19 language versions (2018)

(Italian is the second languageversion)

it.wikivoyage.orgItalian version:

4° place for number of guides(1° English – 2° German - 5° Polish)

590.764 guides

(7743 of high quality)

4° place for number of editors(3° Russian – 5° Spanish)

22.605 active users

Statistiche su Wikivoyage

meta.wikimedia.org – vers. 03/05/2019

What is Wikivoyage?

Wikivoyage is a free web-

based travel guide for travel

destinations and travel topics

written by volunteer authors.

Wikivoyage is a multilingual project

available in 20 languages, with each

language-specific project developed

independently.

Wikivoyage content is broadly

categorized as: destinations, itineraries,

phrasebooks, and travel topics.

Informations

Storytelling

Word of mouth

Itineraries

Tourist

reception

structures

Wikipedia and tourism

In some cases, the single volunteer everyday work could be renforced by specific projects, to activate the communities on unified goals

An Italian good practice to be inspired to is the projectWiBrugherio, launched by a littleMunicipality of Lombardia Regionin 2014. Let’s se it in Wikipedia

In 2017 on an International scientific Journal some scholars published the results of theirresearch, Wikipedia matters.

The goal was to evaluate the economic impact of user-generated information regarding touristicdestinations. In particular, Their experiment verifiedwhether enhancing the quality of Wikipedia articles on some touristic destinations may influence turists’ choices.

The results demonstrate that the existence of good Wikipedia articles, in different languages, high the visits till 9%.

Wikipedia and tourism

What is our plan for today? Organize 5 working groups with the undergraduate

and graduate, Italian and international students

Start enhancing the quality of some Wikipedia/WikiVoyage articles (see next slide)

The goal is not to complete the task but to set it up correctly, using the available sources: the communities will go over if there will be interest

The undergraduate students from Macerata have already practiced Wikipedia and Wikivoyage and drafted last days some activities to be taken out, so they can play the role of support and traineeship with international students.

Each group shoud have a minimum of one wikipediaregistered user

5 topics for 5 groups

Group 1 – Ripatransone – Wikipedia EN: https://en.wikipedia.org/wiki/Ripatransone

Group 2 – Ripatransone – Wikipedia IT:

https://it.wikipedia.org/wiki/Ripatransone

Group 3 – Ripatransone WIkivoyage:

https://it.wikivoyage.org/wiki/Ripatransone

Group 4 – Pecorino (grape) – Wikipedia EN: https://en.wikipedia.org/wiki/Pecorino_(grape)

Group 5 – Pecorino (vitigno) – Wikipedia IT:

https://it.wikipedia.org/wiki/Pecorino_(vitigno)