Web marketing - 3 Content marketing

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WEB MARKETING Lezione #3

Transcript of Web marketing - 3 Content marketing

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WEB MARKETINGLezione #3

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CONTESTO OPERATIVITÀ

STRUMENTI PIATTAFORME

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CONTESTO

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QUALITÀ = RILEVANZA

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STORYTELLING

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OGNI AZIENDA È UN EDITORE

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PER IL PUBBLICO

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DALLA CARTA AL DIGITALE

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FLOW & STOCK

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OPERATIVITÀ

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CONTENT STRATEGY

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CONTENT AUDIT

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CA > QUALITÀ

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CA > QUANTITÀ

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ANALISI

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https://stories.buffer.com/we-stopped-publishing-new-blog-posts-for-one-month-heres-what-

happened-stories-weekly-digest-f056ca8f0a77#.6c039r9rv

OTTIMIZZAZIONE VECCHI POST

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CALENDARIO EDITORIALE

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STRUMENTI

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GESTIONE DEL TEMPO

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COLLABORAZIONE IN REMOTO

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https://www.google.com/alerts

GOOGLE ALERTS

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https://getpocket.com

POCKET

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https://evernote.com/

EVERNOTE

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https://docs.google.com

GOOGLE DOCUMENTI

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https://www.canva.com/

CANVA

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FORMATI

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IMMAGINE

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INFOGRAFICA

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GIF

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VIDEO

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VIDEO LIVE

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VIDEO LIVE

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TWEET

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AUDIO/PODCAST

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http://www.merita.biz/MERITA

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http://www.greenpeace.org.uk/blog

ARTICOLO

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http://www.slideshare.net/

TelecomItaliaCorporate

PRESENTAZIONE

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http://www.centrodeinnovacionbbva.com/en/ebooks

EBOOK

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QUIZ

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Luca [email protected]

#WMBicocca@pandemia

www.lucaconti.it

mailto:[email protected]
mailto:[email protected]
http://www.twitter.com/pandemia
http://www.lucaconti.it/
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Testi di riferimento

Conti L. (2016). Web Marketing For Dummies. Hoepli Due testi a scelta tra i seguenti:

*Conti L., Vernelli F. (2016). Blog di successo For Dummies. Conti L., Vernelli F. (2015). Inbound Marketing. *Conti L., Carriero C. (2016). Content Marketing. Meerman Scott D. (2016). Le nuove regole del marketing e delle PR. Di Fraia G. (2015). Social media marketing.


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2018 - Mamma Sportiva · Web Content Management Copywriting Web Writing e SEO Writing Web Marketing & Inbound Strategies Social Media Marketing & Management Durante la gravidanza

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Search engine marketing - Search Engine marketing.pdf · -web site design and content-search engine marketing PHASE 1 Current marketing situation analysis Setting Web Site Objective

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Instruction Guide:  · Web view2020. 11. 13. · Social media marketing. Email marketing. Mobile marketing. Search engine optimization. Content marketing. Print marketing materials

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