Web copy that sells (Part 3): Content Marketing & Optin Offers

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All you need to know about Content Marketing and Optin Offers HOW TO WRITE WEBCOPY THAT SELLS (PART 3) Bianca-Marieta Budau Freelance Copywriter www.biancamarieta.com What do you do AFTER people visit your website and read your webcopy?

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What do you do once you have your webcopy in place? Here are a few tips to make sure that your website works FOR you. The 2 key points of an effective online presence are Content Marketing and Optin Offers. Learn more about them in this presentation.

Transcript of Web copy that sells (Part 3): Content Marketing & Optin Offers

Page 1: Web copy that sells (Part 3): Content Marketing & Optin Offers

All you need to know about Content Marketing and Optin Off ers

HOW TO WRITE WEBCOPY THAT SELLS

(PART 3)

Bianca-Marieta BudauFreelance Copywriter

www.biancamarieta.com

What do you do AFTER people visit your website and read your webcopy?

Page 2: Web copy that sells (Part 3): Content Marketing & Optin Offers

What do YOU do AFTER people visit your website and read your  webcopy? 

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

Page 3: Web copy that sells (Part 3): Content Marketing & Optin Offers

CONTENT MARKETING

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

People read content in diff erent formats.

Page 4: Web copy that sells (Part 3): Content Marketing & Optin Offers

People read content in diff erent formats.Some people like to read, others prefer to listen,

while most want to watch.

CONTENT MARKETING

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

Page 5: Web copy that sells (Part 3): Content Marketing & Optin Offers
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This is known as “Content Syndication”

SHARING YOUR CONTENT ONLINE

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

Page 7: Web copy that sells (Part 3): Content Marketing & Optin Offers

This is known as “Content Syndication”You can share your content on:

SHARING YOUR CONTENT ONLINE

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

Page 8: Web copy that sells (Part 3): Content Marketing & Optin Offers

This is known as “Content Syndication”You can share your content on:

Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus

SHARING YOUR CONTENT ONLINE

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

Page 9: Web copy that sells (Part 3): Content Marketing & Optin Offers

This is known as “Content Syndication”You can share your content on:

Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus

YouTube, Vimeo, Viddler, Metacafe, Vine (a 7 seconds CTA can work wonders in brining people on your website)

SHARING YOUR CONTENT ONLINE

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

Page 10: Web copy that sells (Part 3): Content Marketing & Optin Offers

This is known as “Content Syndication”You can share your content on:

Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus

YouTube, Vimeo, Viddler, Metacafe, Vine (a 7 seconds CTA can work wonders in brining people on your website)

Scribd, Docstoc, Digg, Academia.edu, Tumblr

SHARING YOUR CONTENT ONLINE

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

Page 11: Web copy that sells (Part 3): Content Marketing & Optin Offers

This is known as “Content Syndication”You can share your content on:

Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus

YouTube, Vimeo, Viddler, Metacafe, Vine (a 7 seconds CTA can work wonders in brining people on your website)

Scribd, Docstoc, Digg, Academia.edu, Tumblr iTunes, SoundCloud

SHARING YOUR CONTENT ONLINE

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

Page 12: Web copy that sells (Part 3): Content Marketing & Optin Offers

Normally, an Optin Off er is put on a website’s homepage. 

OPTIN OFFERS

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

Page 13: Web copy that sells (Part 3): Content Marketing & Optin Offers

Normally, an Optin Off er is put on a website’s homepage.

When it is placed on a dedicated page we call it a Landing Page.

OPTIN OFFERS

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

Page 14: Web copy that sells (Part 3): Content Marketing & Optin Offers

Normally, an Optin Off er is put on a website’s homepage.

When it is placed on a dedicated page we call it a Landing Page.

It works as a sort of trade: a visitor gets something valuable in exchange for their name and email address. 

OPTIN OFFERS

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

Page 15: Web copy that sells (Part 3): Content Marketing & Optin Offers

Normally, an Optin Off er is put on a website’s homepage.

When it is placed on a dedicated page we call it a Landing Page.

It works as a sort of trade: a visitor gets something valuable in exchange for their name and email address.

The contribution of a good copywriter is VITAL for optin off ers which CONVERT.  

OPTIN OFFERS

Bianca-Marieta BudauFreelance Copywriterwww.biancamarieta.com

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OPTIN PAGE EXAMPLES

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OPTIN PAGE EXAMPLES

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OPTIN PAGE EXAMPLES

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OPTIN PAGE EXAMPLES

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OPTIN PAGE EXAMPLES

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HI, GORGEOUS!

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