Web Development and Internet Marketing Report prepared for Abundant Life Health and Wellness by...

Abundant Life Wellness Center, Inc.Online Marketing Campaign

STRATEGIC VISION

3

1. Market Research

2. Digital Asset Development

3. Integrated Marketing Outreach

4. Measuring What Works and What Doesn’t

5. Analyzing Data and Repeating What Works

6. Fine Tuning Marketing Process

7. Digital Maintenance and Marketing Upkeep

Strategy: Employ modern digital tools, create digital assets,connect to social media platforms, and use Internet Marketing best practices to Engage new and existing local Customers in an effective and sustainable manner thatwould usher in new and continued Sales.

Vision: Build a Powerful Online Marketing Machine.

Strategic Initiatives:

Image courtesy of kapost.com

Strategic Vision

4

1. Market Research

2. Digital Asset Development

3. Integrated Marketing Outreach

4. Measuring What Works and What Doesn’t

5. Analyzing Data and Repeating What Works

6. Fine Tuning Marketing Process

7. Digital Maintenance and Marketing Upkeep

Campaign Status:

“#5. Analyzing Data and Repeating What Works”

Strategic Initiatives:

Strategic Vision (continued)

DIGITALASSETS

Reliable and Cost Effective- #1 Rated WordPress Content

Management System (CMS) Easy to Update Content and Themes 24/7 Year-round Hosting System Checks and Maintenance

Search Engine Optimization (SEO) Optimized

Integrated with Social Media

1. Website and Domain STRATEGIC INITIATIVE DIGITAL ASSET

DEVELOPMENT

Connected to Google Analytics Connected to Google Webmaster

Tools Registered on Google’s WebCrawler

1. Website and Domain (continued)STRATEGIC INITIATIVE DIGITAL ASSET

DEVELOPMENT MEASURING RESULTS ANALYZING DATA


DEVELOPMENT

• Old Website: Static. Requires more time and labor for even minor updates.

New Website: Dynamic. Uses WordPress Content Management System (CMS). Updates are usually Quick and Simple.

COMPARISONImage courtesy of Google Images


DEVELOPMENT

• Old Website: Static. Theme and Functionality Changes require complete overhaul of Site.

New Website: Dynamic. Theme and Functionality, if updated in tested environment, can be Updated and Deployed quickly and painlessly.

COMPARISON

Image courtesy of Google Images


DEVELOPMENT

• Old Website: On-board tools were very limited. Any new system tools or functionality had to be coded from scratch.

New Website: On-board tools and functionality readily available. Can be uploaded quickly and painlessly if done so properly within a testing environment.

COMPARISON


DEVELOPMENT

• Old Website: Limited Functionality and Social Platform Connectivity.

New Website: More Functionality and Social Platform Connectivity.

COMPARISON


DEVELOPMENT

Old Website: Shopping Cart built on outdated, increasingly less secure, and difficult to update static infrastructure, all on the same Host server.

New Website: Cutting Edge Dynamic Shopping Cart, Management Tools, and Functionality, with top of the line experts maintaining your storefront on dedicated and safe cloud servers around the country.

COMPARISON

2. Shopping CartSTRATEGIC INITIATIVE DIGITAL ASSET

DEVELOPMENT INTEGRATED

OUTREACH

2. Shopping Cart (continued)STRATEGIC INITIATIVE DIGITAL ASSET


OUTREACH

Shopify.com Content Management System (CMS)

- Safe, Secure, Reliable, and Cost Effective

- Top of the Line E-Commerce Easy to Update Content and Themes 24/7 Year-round Hosting

Automated System Checks and Maintenance

Integrates with Brick and Mortar Store Accepts Payments

2. Shopping Cart (continued)STRATEGIC INITIATIVE DIGITAL ASSET


OUTREACH

Inventory Management Software One-Place Online and Offline Store Web and Mobile Responsive Coupons and Promotions Engine Robust Analytics and Tracking

Multiple User support (great for delegating the adding and updating of product listings)

3. Symptom SurveySTRATEGIC INITIATIVE DIGITAL ASSET


OUTREACH

Symptom Survey Advertisement is integrated onto WordPress to increase Symptom Survey Click-Through Rates.

Ad is cached onto Page so that Ad runs on a given schedule.

3. Symptom Survey (continued)STRATEGIC INITIATIVE DIGITAL ASSET


OUTREACH

Symptom Survey Advertisement has built-in Email form to collect Emails from interested Users that may drop off before completing survey.



OUTREACH

Custom Theme ABLW Brand Recognition Formsite.com Content Management System (CMS)

- Reliable and Cost Effective Trusted industry Service Provider



OUTREACH

Easy to Update Content and Themes 24/7 Year-round Hosting Automated System Checks and Maintenance SSL Security Backend Analytics



OUTREACH

Symptom Survey Advertisement works well on mobile phones. Symptom Survey also responds to touch and works on mobile phones.

4. Social Media (niche-relevant)STRATEGIC INITIATIVE DIGITAL ASSET


OUTREACH MEASURING RESULTS ANALYZING DATA

Facebook (relevant and updated)• Twitter (recommended)• YouTube (recommended)• Instagram (recommended)• Pinterest (recommended)

5. Other (niche-relevant)STRATEGIC INITIATIVE DIGITAL ASSET



MailChimp Email Marketing (relevant and updated)• Blogging (recommended)• FB Advertising (recommended)

ANALYSIS &FINDINGS

1a. Facebook Page

FINDINGS 102 Brand Relevant

Posts 72 Follower Likes Custom Theme ABLW Brand

Recognition

STRATEGIC INITIATIVE DIGITAL ASSET



1b. Facebook Page - Likes

FINDINGS 23 new Likes within

7 days (360%+) 30 post clicks 162% reach

increase




1c. Facebook Page – Fan Location

FINDINGS Most of your fans are

from the Greater Milwaukee area.

More than 2/3 of your fans are Women.

City of Milwaukee has the most Fans of all of your likes.

Great place to start and grow – REAL Fans from your local market.




1d. Facebook - Strategic Partners

FINDINGS Found over 20 possible

Strategic local partners for FB advertising

Made outreach efforts to these businesses

Businesses did not respond as expected.

We can still benefit a lot from being strategic content marketing partners with those businesses.




1e. Facebook Page – PROMOTION #1

FINDINGS Promotion Ad #1

had 8x - 10x the REACH of other posts!

Promotion Ad #1 had the most User ENGAGEMENT of all of your fans.




1f. Facebook Page – PROMOTION #1

FINDINGS FB Ad was integrated

to work with Website and Email Marketing.

FB Ad was themed custom to ABLW’s Brand Message

Ad said “relevant and up to date”. Message that ABLW hasn’t gotten behind on technology.




1g. Facebook Page – PROMOTION #1

FINDINGS ENGAGEMENT from

Fan Sharing Promotion Ad #1.

Fan also became new fan that week.

Fan liked and shared several posts, and stayed ENGAGED.




1h. Facebook Page – PROMOTION #1

FINDINGS Promotion received

engagement from multiple fans.

Fans were happy with promotion offer.




2a. Email Promotion – Mailing 1

FINDINGS MAILING 1 - THURSDAY Of 143 mail recipients,

47 opened and 10 clicked through.

25 Emails were not longer in service.

4 Unsubscribed. 39.8% Open rate. 8.5% Click rate (people

that went to your FB page from this marketing).




2b. Email Promotion – Mailing 1

FINDINGS Peak performance

time was 8:00 PM and 7:00 AM.




2c. Email Promotion – Mailing 2

FINDINGS MAILING 2 - FRIDAY Of 118 mail recipients,

30 opened and 7 clicked through.

4 Emails were not longer in service.

3 Unsubscribed. 26.3% Open rate. 6.1% Click rate (people

that went to your FB page from this marketing).




2d. Email Promotion – Mailing 2

FINDINGS Peak performance

time was 8PM.




RECOMMENDATIONS

• Mail Chimp Email Marketing

(relevant and updated)• *Blog (recommended)• FB Advertising (recommended)• *E-books• *Online Pamphlets• *Promos and Coupons• *Smart Survey Forms for Customers and Fans• Integrated Store Front (Online and Retail Store now

connected)• Interconnected Online and Offline Ad Opportunities Synergy

(psychology says buyer buys at 5th to 7th view of brand)• Register on Local Web traffic sites like Yelp.com

– Boost Local Ratings and Integrate into Marketing Plan and Incentives

Other Marketing Initiatives Worth Investing In

Comments or Questions?If so, please E-mail or Call.

Thank You!

Aaron [email protected]

646.224.6963 (direct)

http://www.aaronalexvargas.com/

http://www.aaronalexvargas.com/

Web Development and Internet Marketing Report prepared for Abundant Life Health and Wellness by...

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