Web Analytics Presentation (no client name)
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Transcript of Web Analytics Presentation (no client name)
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Cafe and Motel
www……...com
Denise LeathWeb Analytics
4/26/11
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ContentsAbout …Cafe & Motel
Business Objectives
Dashboard Reports
Goals and Filters
Findings and Action
Plans
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About…Café and Motel Located in ….. In ….. at the entrance to ……. Park Family-owned and operated Motel units, and cafe serving
breakfast, lunch and dinner, and carry-outs
Kid- and pet-friendly
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…… Website Eight main pages
Home Motel – link to motel inquiry page Cafe – link to cafe reservation page Store – sell cherry pie filling About Us Gallery - photos Contact Us Local Fun – things to do in …. County
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Business Objectives Drive motel
reservations Drive cafe reservations Provide information
about ….. County vacations and “things to do” which lead to staying at …..
Get people to fill out Contact Us page
Get people to fill out motel inquiry page
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Reports Reports chosen for Dashboard
Visits Visitors New vs. Returning Traffic Sources Page Views Average Page Views/Visit Bounce Rate Goals Conversions Goal Conversion Rate Entrance Sources
Automated reports Monthly Dashboard reports (because of seasonality of motel
business)
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Goal Detail 10/15/10 to 4/22/11
Goals Goal 1: "Pages
Viewed: 2+" Goal 2: "Pages
Viewed: 5+" Goal 3: "On Site:
1 Minute+"
Conversions: 4,238 conversions
2,017 conversions
2169 conversions
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Filters Exclude company employees and
database administrators from analytic information
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Findingsfor …… On:
Click icon to add picture
VisitorsTraffic SourcesTop ContentKeywordsFunnels
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Visitors to Website10/15/10 to 4/22/11 3,838 people visited this site
5,043 Visits – 26.27 visits/day 3,838 Absolute Unique Visitors 29,349 Pageviews 13,926 Unique views 5.82 Average Pageviews – 5.82 pages/visit 00:03:16 Time on Site – average time on site 14.75% Bounce Rate 74.84% New Visits – 3,776 new visitors; 1,267
returning visitors
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Traffic Sources OverviewReferring Sites 2,214.00 (43.90%) Search Engines 1,947.00 (38.61%) Direct Traffic 882.00 (17.49%)
Traffic Sources
Referring SitesSearch EnginesDirect Traffic
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Traffic Sources Top Referring Sites
google.com stumbleupon.com ……..com ……...com
Top Search Engines google yahoo bing
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Top Content - Top 5
Pages Pageviews % Pageviews
/home.aspx 8,611 29.34%
/motel.aspx 5,054 17.22%
/cafe.aspx 2,869 9.78%
/motelinquiry.aspx
2,820 9.61%
/gallery.aspx 2,490 8.48%
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Top 10 Entrance Keywords ….. ….. ….. ….. ….. ….. ….. ….. ….. …..
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Peak Traffic Dates Calendar Events, such as St. Patrick’s
Day, Spring Break, President’s Day April 18, 2011 - 61 March 28, 2011 – 65 March 17, 2011- 221 March 14, 2011 - 52 February 2, 2011 – 69 January 27,2011 – 57 January 26,2011 – 58
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Action Plans to Consider Email blasts to past customers around
calendar events Add Blog to announce upcoming events and
things happening at …… and surrounding area
Twitter account (already doing Facebook) Adding Funnels to track paths Continue with Social Bookmarking Set new Goals around Motel Inquiry, Café
Reservation, or Contact Us