Web 2.0 y Community Manager
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Transcript of Web 2.0 y Community Manager
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Diplomado de Marketing y
Comunicación DigitalDiseño y administración de conversaciones para agregar valor y oportunidades
Jorge Guerrero – Rodolfo SalazarNew Technologies - Mobile MarketingDigital Media Strategy and Reputation
www.ideaworksweb.com
#MarComDigital
@rokensa
@peregrinoruso
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Entendiendo
La Web 2.0 y el Community ManagerIntegración de nuevas tecnologías para reputación y generación de negocios
Jorge Guerrero – Rodolfo SalazarNew Technologies - Mobile MarketingDigital Media Strategy and Reputation
www.ideaworksweb.com
#MarComDigital
@rokensa
@peregrinoruso
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PERSPECTIVA
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Fuente Manuel Caro
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Fuente Manuel Caro
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Fuente Manuel Caro
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Fuente Manuel Caro
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ENTONCES…
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Fuente Manuel Caro
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Fuente Manuel Caro
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Fuente Manuel Caro
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Fuente Manuel Caro
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Fuente Manuel Caro
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Fuente Manuel Caro
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Producción
Duplicación
Reproducción
MEDIA YO
Creador
Participante
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Cualquiera
Donde sea
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mmm… hola?
Hola… cómpreme…
Cómpreme… hey… hey…
Hey ya viste lo que publicó aquel… está bien, hagámoslo así…
Qué chévere está esto… en dónde nos vemos… hagamos este
negocio… estoy probando este producto… me gusta la comida…
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Comencemos
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WEB
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WEB 1.0
Entrábamos a un sitio y
solamente leíamos, nada más.
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Prosumidores/Comunidades
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Web 3.0
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Web 4.0
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Web 4.0
Leer
Interactuar
Recomendar
Operaciones
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Impacto en las relaciones
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Impacto en los negocios
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Fuente Fernando Anzures
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Fuente Fernando Anzures
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Fuente Fernando Anzures
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Fuente Fernando Anzures
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Fuente Fernando Anzures
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Mario Armando Lavandeira
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Perez Hilton
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$250 mil mensuales
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Fuente Fernando Anzures
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Fuente Fernando Anzures
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Capital Social
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@peregrinoruso