Web 2.0 & cyworld
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Web 2.0 & Cyworld
2007.11.26. Hae Jin
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Table of Contents
1. What is Web 2.0
2. Six Features of Web 2.0
3. Case study of Cyworld
as Web 2.0 model
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What is Web 2.0?
Tim O’Reilly
The common things
survivors have after the
doc-com bubble
collapse in 2001
Web 2.0
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Features of Web 2.0
1. The Web as Platform
2. Harnessing Collective Intelligence
3. Data as the Next Intel Inside
4. End of the SW Release Cycle
5. Easy-to-Use & -Change SW
6. Above a Single Device
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1. The Web as Platform
Software ServiceService
Netscape Google
1) Selling Service, Not Software
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1. The Web as Platform
-Focus on big firms-Fixed formats
-Target small ones- Varied formats
-Target small ones- Varied formats
DoubleClick(Ad) Adsense(Ad)
2) Reach to the edges, to the long tail
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1. The Web as Platform
Akamai(CDN) BitTorrent(P2P)
3) The more people, the better a service
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2. Harnessing Collective Intelligence
-Links between pages -Users’ reviews-Users’ reviews
PageRanks Amazon
1) Hyperlinks & Network Effects
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2. Harnessing Collective Intelligence
-Social bookmark-Share my list
-Most relevant DT
-Linking blogs-Instant responses
-Stronger bond
-Linking blogs-Instant responses
-Stronger bond
del.icio.us Bloglines
2) The Wisdom of Crowds & RSS
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3. Data is the Next Intel Inside
-Huge investments in navigation system-Selling the data to online map providers
-”NavTeq Onboard”
NavTeq
Data is the sustainable asset
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4. End of the software Release Cycle
-Daily operation -UpdatesEvery 30 minutes
-UpdatesEvery 30 minutes
Yahoo! Flickr
Real time response & daily operation
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5. Easy-to-use & -change program
SilverPhone iPhone
Simplicity and Openness
-Three keys-Target 4-50’s
-Exclusive use-Block hackers
-Exclusive use-Block hackers
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6. Above a single device
IPTV(HanaTV)
From online to offline
-Download through the internet-Online shopping, newspaper, search
- Much more channels
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6. Above a single device
Kindle (E-Book)
From online to offline
-Downloaded books-Much cheaper-Huge storage
-Portability
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Cyworld as Web 2.0
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Brief History of Cyworld
1999.9
“Mini Homepage”
Founded
2001.9 2002.10
FREECHAL started to charge
users
Cyworld members 0.3m ->18m
2003.3
“Mini Room”
2003.8
Acquired by SK Communications
Grown to the Biggest
Community
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How Big?
- 20 M members (one out of three Koreans)
- Total Sale in 2006 – 100 B Won
- Daily Sale of “Dotory(Nut)” – 0.3 B Won
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Why Cyworld is Web 2.0?
• People form communities•People build online network
•People are served with Service, not SW
Social Networking Site
1. The Web as Platform
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Why Cyworld is Web 2.0?
• Linking my closest friends in “closest kin”•“Paper” plays the role of RSS
Hyperlinks & RSS
2. Harnessing Collective Intelligence
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Why Cyworld is Web 2.0?
• Tons of tiny decorating items(Avatar, BGM, Skins, virtual products)
Updates of Items Users Purchase
4. End of the SW Release Cycle
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Why Cyworld is Web 2.0?
• Very easy to make a homepage•Decorate whatever I want
•Linked to messenger “Nate on”
“Mini Homepage” & “Mini Room”
5. Easy-to-Use & -Change Program
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Why Cyworld is Web 2.0?
• Nate on users log on Cyworld on the move• Monthly fixed price(3,000-3500 won)
•Items in Cyworld be exchanged in real shop(Only Nate on)
Going into Mobile & Real World
6. Above the level of a single device
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Why Cyworld isn’t Web 2.0?
Tendency to be close and secluded
No special data & privacy issue
3. Data is the Next Intel Inside
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Cyworld 2.0
Multiple accounts(2-3)
All forms available ; Café, club, mini homepage, blog
Data storage
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Conclusion
Open
Share
Participate