Web 2.0 - 1 ©Minder Chen, 2014 Web 2.0 and Beyond Minder Chen, Ph.D. Professor of MIS Martin V....
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Transcript of Web 2.0 - 1 ©Minder Chen, 2014 Web 2.0 and Beyond Minder Chen, Ph.D. Professor of MIS Martin V....
Web 2.0 - 1 ©Minder Chen, 2014
Web 2.0 and Beyond
Minder Chen, Ph.D.Professor of MIS
Martin V. Smith School of Business and Economics
CSU Channel Islands
Web 2.0 - 2 ©Minder Chen, 2014
Web 2.0 Definition?! Web 2.0 is the network as platform (Cloud Cloud
computingcomputing), spanning all connected devices (The Internet of Things); Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service (perpetual betaperpetual beta) that gets better the more people use it (network effectsnetwork effects), consuming and remixing data from multiple sources (mashupmashup), including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences (using AJAX etc.).
http://radar.oreilly.com/archives/2005/10/web_20_compact_definition.html
Web 2.0 - 3 ©Minder Chen, 2014
Perpetual Beta
• Web vs. client/server applications • Deployment – Single site• User training – No chance
Web 2.0 - 4 ©Minder Chen, 2014
Web 2.0 Principles• The web as platform.
– Leverage customer-self service and algorithmic data management to reach out to the entire Web, to the edges and not just the center, to the long tail and not just the head.
– The service automatically gets better the more people use it. (e.g., BitTorrent) - Peer-to-peer
– Network effects (network externality) from user contributions are the key to market dominance in the Web 2.0 era.
– Decentralized architecture.
– We, the media. (You! Time the man of the year 2006; selfie). Trusting users as co-developers.
Web 2.0 - 5 ©Minder Chen, 2014
• Peer-to-peer• IP/copyright issues
BitTorrent
http://vimeo.com/15228767
Web 2.0 - 6 ©Minder Chen, 2014
Mashup: GIS Mapping and DataA mashup is a Web page or application that uses and combines data (remixing data), presentation or functionality from two or more sources to create new services. The main characteristics of the mashup are combination, visualization, and aggregation. It often makes existing data more useful.
http://maps.google.com/maps/ms?hl=en&ie=UTF8&msa=0&msid=106212521568035882004.00045bb7819236c3696ea&t=h&ll=33.885807,-117.746658&spn=0.199507,0.33989&z=11&source=embed
Web 2.0 - 7 ©Minder Chen, 2014
Web 2.0 Principles• Harnessing Collective Intelligence
– Data is the next Intel inside. (NavTeq Onboard – Map data used by MapQuest)
– The wisdom of crowds (crowd sourcing).
• Services, not packaged software, with cost-effective scalability (cloud computing).
• Control over unique, hard-to-recreate data sources that get richer as more people use them.
• Software above the level of a single device.
• Lightweight user interfaces, development models, and business models. (Web-based, mobile apps)
• Leveraging the long tail through customer self-service and recommendation systems.
Web 2.0 - 8 ©Minder Chen, 2014
Crowdsourcing
Source: http://usercontribution.intuit.com/w/page/18238302/The%20Contribution%20Revolution%20linked%20version
For RentShare economy(link, examples)
Open Source Software
Crowd funding: Kickstarter
Wisdom of the Crowd: GoldCorp, PickFactor.com
Web 2.0 - 9 ©Minder Chen, 2014
Moving from Web 1.0 to Web 2.0
Source: http://oreilly.com/web2/excerpts/web2-architectures/chapter-3.html
(CPM)
Facebook page
Co-Creation
Web 2.0 - 10 ©Minder Chen, 2014
Photo Tagging
• http://www.cnn.com/2010/TECH/social.media/10/25/glasto.tag.world.record/index.html?hpt=C2
• http://glastonbury.orange.co.uk/glastotag/
• http://www.facebook.com/photo.php?fbid=452346728475&set=a.452346678475.250852.659718475&ref=fbx_album
Web 2.0 - 11 ©Minder Chen, 2014
YouTube: Folksonomy & Viral Marketing• http://www.youtube.com/watch?v=UdKVjHg1FSE (My database tutorial)
• An example of a viral video by the band OK Go. http://www.youtube.com/watch?v=qybUFnY7Y
Web 2.0 - 12 ©Minder Chen, 2014
Why Videos Go Viral
• Kevin Allocca: Why videos go viral at http://www.ted.com/talks/kevin_allocca_why_videos_go_viral.html
• 4 Rules for a Video to Go Viral at http://www.convinceandconvert.com/video-marketing/4-rules-for-a-video-to-go-viral/
Web 2.0 - 13 ©Minder Chen, 2014
Tagging and Word Cloud• Word clouds at http://www.wordle.net/
• Created based on part of Web 2.0 entry in Wikipedia. Words such as Web, user, may were removed manually.
Web 2.0 - 14 ©Minder Chen, 2014
Reductionist view of Web 2.0
• Read and write
• Writing by everyone
http://oreilly.com/pub/a/web2/excerpts/web2-architectures/chapter-3.html?page=3
Web 2.0 - 15 ©Minder Chen, 2014
Blogsphere Ecosystem
Source: https://www.facebook.com/photo.php?fbid=10151501720801234&set=a.387102226233.167817.18797601233&type=1&theater
Web 2.0 - 16 ©Minder Chen, 2014
Social Technographics Ladder
http://blogs.forrester.com/category/social_technographics
Web 2.0 - 17 ©Minder Chen, 2014
Pinterest.com
Spotify
Foursquare
Source: http://sphotos-a.xx.fbcdn.net/hphotos-prn1/525311_10151358559791234_706876222_n.png
pinboard-style photo-sharing website
music streaming service
Web 2.0 - 18 ©Minder Chen, 2014
Evolution of Web 1.0 to 2.0
Text
Photo
Sound
Video
Developer
Employee
Customer
Everyone
Create/ Publish
Distribute/Share
Participate/Connect
Collaborate
HTML: Contents (Static Sites)
Web Services/ Mobile Apps
Web Apps.: Dynamic Web Site
XML: Microformat
YouTube
Podcast
Flickr
Blo
g
Wikipedia
MySpaceFacebook
RSSTagging
Blo
g
Media Contributor Purpose Content/App.