Wearable technology dasani valdez
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Transcript of Wearable technology dasani valdez
THE FUTURE OF
WEARABLE TECHNOLOGYNIKE
December 9, 2013
Anvita Dasani & Jeff Valdez
WHAT IS
WEARABLE TECHNOLOGY?Clothing and accessories incorporating computer and advanced electronic technologies
Through the integration of textiles and embedded technology, smart garments can respond to the body’s natural movement to find new solutions for healthcare
and social concerns, and introduce new concepts of social interactions
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
FORCES DRIVING THE GROWTH OF WEARABLE TECHNOLOGY
Faster, smaller, cheaper hardware
Cloud storage Location data
The future of wearable technology | Nike
$3-5 billion market API Research
Anvita Dasani & Jeff Valdez
KEY INDUSTRIES
Fashion Technology Medicine
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
FASHION
The utopian impetus to embed technology in the aesthetics (print, silhouettes and fabrication) and functionality of fashion is to unify subject,
society and environment under a totaling technological order
The “cool” factor
TREND
HAPTIC FEEDBACK
Fashion
The future of wearable technology | Nike
LED Lights Vibrations Shoulder taps
Tactile feedback technology which takes advantage of the sense of touch by applying various motions to users
Driven by consumers’ desire to have a more real and better user experience with products
Touch feedback
Anvita Dasani & Jeff Valdez
TREND
CAPTURING SOLAR ENERGY
Fashion
The future of wearable technology | Nike
• Exploring ways to embed flexible solar cells into fabrics in order to make the wearer a walking power plant • Fabric coating made from a compound of titanium dioxide, the white material used in everything from white paint to
foods to sunscreen lotions• Titanium dioxide breaks down dirt and kills microbes when exposed to some types of light
Environmentally responsive fashion
!BikinisPurses
Solar dressCharging devices
!Self drying cotton
Anvita Dasani & Jeff Valdez
The future of wearable technology | Nike
Fashion | Haptic feedback
SMART FABRIC
NAVIGATE JACKET
!Vibrations alert the user when to turn and in which direction An accompanying smartphone app stores
destinations and directions LEDs on the sleeves provide directional cues of the current stage of the journey and how far the next turn is
Fashion for the retail explorer GPS integrated into clothing
Anvita Dasani & Jeff Valdez
Repellent technology: nano structured textile coating to create an omniphobic treatment that repels water and oil-based liquids
Self cleaning fabric
Inspiration from nature:The lotus leaf’s superhydrophobicity
Protection against contamination, laundry cost savings
SMART FABRIC / POWER GENERATED CLOTHING
LUNA
Fashion | Capturing solar energy
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
FASHION
CONVENIENCE
The future of wearable technology | Nike
Features to help you get through the day Save time New daily behaviors
Fashion | Haptic feedback | Capturing solar energy | Smart fabric
“The idea is to have these technologies embedded into existing material, so we don’t need to build multimillion dollar factories. We’re also developing transistors made of cotton so the electronic will not be attached to the textile - the textile will be the electronic device” - Juan Hinestroza, Cornell University
Channel time towards more productivity
Anvita Dasani & Jeff Valdez
TECHNOLOGY
TREND
SEAMLESSLY SHARE STORIES THROUGH SOCIAL NETWORKS
Technology
The future of wearable technology | Nike
Social Media(Facebook, Twitter,
Instagram, Pinterest, Tumblr,
Google+…)
!User generated
content iCloud
“We don’t lose the desire to have privacy. We change the value proposition of why it is. The more we share online and the more people react to it, the fear you think it is to continue sharing”- A Millennial
Anvita Dasani & Jeff Valdez
TREND
TWO WAY COMMUNICATION WITH NEARBY DEVICES
Technology
The future of wearable technology | Nike
Personalization (Allow customers
to personalize products even if it
mass produced)
!User generated
content Voice recognition!
Multitasking
10.45 hours of multimedia in to 7.38 hours each day
(Kaiser Family Foundation’s Generation M2 survey)
Anvita Dasani & Jeff Valdez
Technology | Seamlessly share stories through social networks | Two way communication with nearby devices
NO-TOUCH INTERFACES
GOOGLE GLASSCamera, video recorder, display, touchpad and microphone, built into spectacle frames
“Ok Google”
“Once upon a time seeing your life flash before your eyes was something people did their best to avoid. The arrival of Google Glass seems to have change that” - Michael Millar, BBC News
Woman wearing Google Glass, The Independent, UK • Augmented reality• Hands free• Voice recognition
• Voice translation• Seamless sharing of experiences with friends and family• 2014: Prescription lenses
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Technology | Two way communication with nearby devices
NO-TOUCH INTERFACES
EMBRACE+
Digital Trends
• Links colors to actions such as regular incoming calls, text messages, low battery levels,new emails, Skype calls, notifications from social networks
• Security feature: notifies user when they are too far away from their smartphone
• Waterproof
The wristband that glows when you get texts, notifications
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
FASHION
CONNECTION
Consumer desire for technology integration and multitasking from a single device
Augment awareness of things, but not get in the way of social interactions
Convenience + Connection
The future of wearable technology | Nike
Technology | Seamlessly share stories through social networks | Two way communication with nearby devices
“I rather give up my sense of smell than give up technology” (McCann World Group)
Anvita Dasani & Jeff Valdez
MEDICINE AND FITNESS
Turning science fiction into science fact
$2.3 billion market
TREND
TO ACCESS AND UNDERSTAND PERSONAL HEALTH INFORMATIONWEARABLE MEDICAL DEVICES Devices worn on the body for a prolonged period that are able to capture and process data about the patient’s physiology and then calculate the correct medical response before notifying the client
Medicine and fitness
Wearing an activity tracker signifies to others your techno-spiritual bent toward a path of self-awareness
40% use tablet computers
PHYSICIAN’S ACCESS OF ONLINE HEALTH INFORMATION
60% use mobile phones
Source: Berg Insights
The future of wearable technology | Nike
100million health related devices are currently being sold
80 million wearable sports and fitness-related monitoring devices
Source: Berg Insights
Source: Berg Insights
Anvita Dasani & Jeff Valdez
REMOTE MONITORING DEVICES
METRIA WEARABLE SENSOR(Patient monitoring device)
Metria wearable sensory technology
• Made by Avery Dennison + Preventice• Constant connection and exchange of information between
doctors and patients • Skin-friendly adhesive• Mobile, cloud based and sensory technology• Applications: health and wellness, sports and fitness,
cardiac monitoring
Patch-based wearable sensor for clinical monitoring of a patient’s unique physiological characteristics
Medicine and fitness | To access and understand personal health information
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
REMOTE MONITORING DEVICES
BioMan SHIRT
Runner in a BioMan shirt, MedGadget
• Made by AiQ• Tracks body vitals: heart rate, respiration rate, skin temperature, EKG, EEG,
EMG• Information is sent to a smartphone or other device wirelessly via Bluetooth• Alerts care centers in the event of unusual cardiovascular activity• Smart fabric
Medicine and fitness | To access and understand personal health information
Biomonitoring shirt made from a conductive fabric sewn together from stainless steel yarn
The future of wearable technology | Nike
(Personal monitoring device)
Anvita Dasani & Jeff Valdez
FASHION
PREVENTION
2.8 million patients are being remotely monitored for health conditions (Berg insight)
Medicine and fitness | To access and understand personal health information | Remote monitoring devices
The future of wearable technology | Nike
WellnessReduce healthcare costs Replacing medicineProlonged lifespan
Anvita Dasani & Jeff Valdez
SUBCULTURES
The future of wearable technology | Nike
DIYers Hackers GeeksAthletes &
Sports enthusiasts
Patients
• Not concerned with fashion labels• Connected to multiple
communication and media technologies
• Early adopter of technology• Appreciates design, function,
utility, heritage and transparency• Big Bang Theory
The Maker Movement
• Interests include engineering-oriented pursuits such as electronics, robotics, 3-D printing as well as traditional arts and culture
• Integrate crafts + technology to build and make things
• Hackerspaces: allow like-minded individuals to share ideas, tools and skill sets
Anvita Dasani & Jeff Valdez
SINGULARITY
The future of wearable technology | Nike
BY 2016
$30-50billion+ Wearable technology market sales API Research
CONVENIENCE
CONNECTION
PREVENTION
Skin-embedded technologyHead to toe gear and sensorsFashionable smart fabric clothing (self cleaning, garments that can change shape and colors)Garments that respond to the environment Technology that melts into everyday clothingDiminishing smart phones with the innovating of other smart devices Easier living for the visually and hearing impaired
Technology will become our second skin
FUTURE OF WEARABLE TECHNOLOGY
Blurring of man and technology
Anvita Dasani & Jeff Valdez
NIKE “To bring inspiration and innovation to every athlete in the world” - Bill Bowerman, Nike co-founder
Emotional connections
brand values
Motivating viewers Sustainability
target market
Apparel and shoes:
Men Women
Kids
Sport personalities Nike Fight Club
The future of wearable technology | Nike
innovative high performance
professional inspirational
Anvita Dasani & Jeff Valdez
NIKE
NIKE+ DEVICES
The future of wearable technology | Nike
Nike+ iPod Nike+ running app Nike+ sport watch GPS Nike+ Kinect training Nike+ Fuelband
Anvita Dasani & Jeff Valdez
Smart textiles
NIKE
OPPORTUNITIES
An athletic line made of smart fabric / self cleaning fabric targeted to sports enthusiasts and professional athletes !Garments and/or accessories that respond to an individual’s body temperature and automatically absorb heat while offering a cooling experience
Shirts embedded with technology that allow individuals to self monitor physiological characteristics !Data transmitted to trainers and/or doctors
Personal monitoring
devices
CURRENT TRENDS RECOMMENDATIONS
The future of wearable technology | Nike
Skin embedded technology
Caps / Wrist worn GPS tracker with haptic feedback
Anvita Dasani & Jeff Valdez
THANK YOU