Diet Coke & Dasani Healthy Living Case Study

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Healthy Living Program Developed integrated promotional programs, including partnership negotiations across numerous industries (travel, resort), expanding and energizing the core consumer base for Diet Coke and DASANI, up 22% YOY.

Transcript of Diet Coke & Dasani Healthy Living Case Study

Page 1: Diet Coke & Dasani Healthy Living Case Study

Healthy Living ProgramDeveloped integrated promotional programs, including partnership negotiations

across numerous industries (travel, resort), expanding and energizing the core consumer base for Diet Coke and DASANI, up 22% YOY.