Richard Botting, Computing Science University of Glasgow Glasgow
WE05 - Is it glasgow forever?
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Transcript of WE05 - Is it glasgow forever?
amp2016.iccaworld.org #ICCAWorld
Do we know our participants? The Vienna Research story
Christian Mutschlechner – Vienna Convention Bureau
Our intention:
We need to analyse our participants
We need to know in which direction our business moves forward
We need to communicate the results to our clients and to our suppliers
amp2016.iccaworld.org #ICCAWorld
Whom did we interview?
October 214 – October 2015
4.400 participants
240 exhibitors
25 organizers
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4.406 Interviews
Geographical structure of participants
1%
8%
3%
11%
7%
49%
9%
12%
1%
8%
3%
11%
12%
45%
10%
10%
Australia
Americas
Africa
Asia
Europe - NON EU
EU 15
New EU countries
Austria
Study 2015 Study 2010
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4.406 Interviews
Geographical structure of participants
1%
8%
3%
11%
7%
49%
9%
12%
1%
8%
3%
11%
12%
45%
10%
10%
Australia
Americas
Africa
Asia
Europe - NON EU
EU 15
New EU countries
Austria
Study 2015 Study 2010
23 % of participants come from outside Europe!
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4.406 Interviews
Age distribution of participants
5%
20%
35%
24%
16%
6%
21%
30%
29%
14%
60 years and older
50 - 59 years
40 - 49 years
30 - 39 years
up to 29 years
Study 2015 Study 2010
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4.406 Interviews
Gender distribution of participants
79%
77%
62%
66%
56%
21%
23%
38%
34%
44%
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
male female
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4.406 Interviews
Gender distribution of participants
79%
77%
62%
66%
56%
21%
23%
38%
34%
44%
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
male female
Are we adapting our venues to this gender distribution?We need to consider „female meetings“!
amp2016.iccaworld.org #ICCAWorld
The female congress
Temperature issues in meeting rooms
Infrastructure issues in meeting venues
Design
….and more
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Trend accompanying persons
4.406 Interviews
0,62
0,24
0,18
0,17
0,11
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
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Trend accompanying persons
4.406 Interviews
0,62
0,24
0,18
0,17
0,11
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
Forget about acc. persons – especially for medical meetings!Another argument why we are NOT tourism!
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4.406 Interviews
Duration of Vienna stay
3,9
5,3
5,5
4,2
4,6
4,5
7,3
6,2
4,8
4,6
5,0
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
Tage - Aufenthalt in Wien
Tage - offizielle Kongressdauer
Tage - Kongressbesuch
Trendanalyse Wien Aufenthalt(Durchschnittliche Dauer in Tagen)
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Reason for Vienna stay
4.406 Interviews
78%
72%
81%
90%
92%
22%
28%
19%
10%
8%
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
Only meeting stay Extension of stay
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Reason for Vienna stay
4.406 Interviews
78%
72%
81%
90%
92%
22%
28%
19%
10%
8%
Study 1991
Study 1996
Study 2004
Study 2010
Study 2015
Only meeting stay Extension of stay
Forget about the extension of stay!Touristic extension is no more a strategy!And another argument why we are NOT tourism!
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Use of public transport
4.406 Interviews
32%
36%
32%
13%
20%
30%
37%
No ticket
Yes, bought individual ticket
Yes, received from organiser
Yes, bought myself
Study 2015 Study 2010
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Use of public transport
4.406 Interviews
32%
36%
32%
13%
20%
30%
37%
No ticket
Yes, bought individual ticket
Yes, received from organiser
Yes, bought myself
Study 2015 Study 2010
Venue needs public transport accessibility!
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Type of accommodation used
4.356 Interviews
6%
16%
78%
8%
7%
85%
7%
8%
85%
2%
3%
4%
7%
84%
Airbnb
Business Apartment
Pension
Private
Hotel
Study 2015 Study 2010 Study 2004 Study 1996
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4.356 Interviews
Hotel category used
8%
28%
46%
18%
5%
28%
43%
24%
3%
29%
49%
19%
7%
38%
45%
10%
2 Star
3 Star
4 Star
5 Star
Study 2015 Study 2010 Study 2004 Study 1996
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4.356 Interviews
Hotel category used
8%
28%
46%
18%
5%
28%
43%
24%
3%
29%
49%
19%
7%
38%
45%
10%
2 Star
3 Star
4 Star
5 Star
Study 2015 Study 2010 Study 2004 Study 1996
Five Stars are gone!Medical meetings avoid them!New hotel product for meetings needed!
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4.406 Interviews
Expenditure
14%
24%
10%
5%
21%
6%
2%
18%
13%
23%
11%
4%
22%
7%
1%
19%
Shopping
Overnight
Gastronomy
Transport in the city and airport
Travel
Cultural activities
Telecommunication
Registration fee
Study 2015 Study 2010
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4.406 Interviews
Less destinations – lower attendance?
Less regularattendance
25%
No influencefor attendance
75%
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4.406 Interviews
Less destinations – less attendance?
Less regularattendance
25%
No influencefor attendance
75%Should we redesign our sales and marketing strategy?
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4.406 Interviews
The bigger the congress the lower the satisfaction?
yes32%
No68%
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Sponsoring of attendance by Pharma Industry (medical congresses)
3.342 Interviews
40%
14%
46%
21%
16%
63%
Totally financed by industry
Partly financed by industry
Self financed
Study 2015 Study 2010
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Sponsoring of attendance by Pharma Industry (medical congresses)
3.342 Interviews
40%
14%
46%
21%
16%
63%
Totally financed by industry
Partly financed by industry
Self financed
Study 2015 Study 2010
A drop in support!A challenge for the organizers!
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Transparency rules as of 2016 - EFPIA
3.342 Interviews
Yes, I amaware off
28%
No72%
amp2016.iccaworld.org #ICCAWorld
Study by Ashfield – Andrew Winterburn
Where do medical doctors get training and education?
93% of medical doctors use Medical Journals
87% of medical doctors use scientific meetings
amp2016.iccaworld.org #ICCAWorld
Keep up to date with developments within
EFPIA, EUCOMED, IPCAA…….
It is difficult but worth to try!
It all has an impact on our business.
Good luck!
Is it Glasgow forever?Who else is jumping on the band wagon…
Philippa ScottILAE/IBE Congress Secretariat
amp2016.iccaworld.org #ICCAWorld
What support is available?
Financial support
Logistical support
Marketing
Infrastructure
Cultural contributions
amp2016.iccaworld.org #ICCAWorld
Why do cities need to offer support?
Competition
Legacy
Return business
Shared networks and experiences – ICCA, AC FORUM, we do talk you know!
Return on investment!
a. Paul Hanley ‘Measuring the economic contribution of the international association conference market: An Irish case study’
b. Similar case study carried out in Vienna ‘THE ECONOMIC IMPACT OF THE ESC CONGRESS’ - University of Economics and Business Administration
amp2016.iccaworld.org #ICCAWorld
What is in it for us?
An enhanced delegate experience
Support dealing with venues and suppliers
Increased surplus - increased contribution to the mission
Heightened awareness for the cause
Successful working relationships
amp2016.iccaworld.org #ICCAWorld
In conclusion…
amp2016.iccaworld.org #ICCAWorld
But in all seriousness…
Handouts or investment?
What it means to us…
What it means to our delegates…
How much of a factor is the support offered?
Thank you for your time!
Glasgow does it all?Silke Schlinnertz | Head of Operations &
Events Euroheat & Power
Anne Berrevoets | Events Coordinator | European Association for International
Education (EAIE)
amp2016.iccaworld.org #ICCAWorld
As all CVBs…
Promoting their destination as a host for events and support the organiser with:
Finding venues, accommodation, local service providersFacilitate site inspectionsProviding tourist info (maps, pictures…)Possibility of financial or in kind support
amp2016.iccaworld.org #ICCAWorld
What is so special?
Content is key! The association congress bid is the start and not the end of the job.Truly understanding the association's prioritiesExchange - Ask the right questions!
You'll learn more in a day talking
to customers than a week of brainstorming,
a month of watching competitors, or a year
of market research.Aaron Levie
amp2016.iccaworld.org #ICCAWorld
amp2016.iccaworld.org #ICCAWorld
EAIE in Glasgow
amp2016.iccaworld.org #ICCAWorld
Cooperation – How?
Facilitated cooperation with local press
•Local newspaper• Commercial • Editorial coverage
•Scottish University partners•Glasgow City Marketing Bureau•EAIE
amp2016.iccaworld.org #ICCAWorld
Post- conference assistance
Data collection & sharing / Scottish impact study
Cooperation in EAIE efforts to facilitate city interest in EAIE conferences– Video testimonial
amp2016.iccaworld.org #ICCAWorld
In conclusion…
A man cannot leave a better legacy to the world than a well-educated family.
Thomas Scott
A congress cannot leave a better legacy
to the destination than well-educated people.