“We will use leading-edge, proprietary technologies

to provide top quality products and services that

contribute to the advancement of culture, science,

technology and industry, as well as improved health

and environmental protection in society.”

About Fujifilm - Corporate Philosophy

Enhancing the quality of life of people worldwide

“Our overarching aim is to help enhance the quality of life of people worldwide”

3

About Fujifilm – Business Philosophy

Fujifilm strives to help enhance the quality of life to realize a society in which people can experience personal growth and material wealth. We will strive to realize our corporate philosophy through the three business fields of…

Imaging Solutions Information Solutions Document Solutions

3

Digital Cameras

About Fujifilm - Business Groups Consolidated Revenue: $26.7B

5

46%

From FUJIFILM Holdings Corp. Annual Report 2012U.S. dollar amounts translated from yen at prevailing rate on 3/31/2013

Document Solutions

ImagingSolutions

InformationSolutions

Digital Multifunction Devices

Laser Printers

On -Demand Digital Publishing

System

Color Films

Color Paper and Chemicals/Photofinishing Equipment

Optical Devices (Camera Phone

Lens)

Recording Media

Medical & Life Science

Graphic ArtsFlat Panel Display Materials（ LCD films etc. ）

Revenue/$12.2B

OP Inc./$914M

Revenue/$3.6B

OP Inc./($27M)

Revenue/$10.9B

OP Inc./$895M

41%

13%

4

Starting in 1934, Fujifilm engineered motion picture film, plate-making materials, photographic film and cameras and one-time-use cameras, medical x-ray film and digital imaging equipment, copiers, video and tape storage, cosmetics, ink jet printers, and digital cameras.

About Fujifilm – Over 79 Years of Innovation

About Fujifilm – Key Strengths

4

Financial Strength– Consolidated Revenues : $26.7B– Total Assets : $24.4B

Technology Strength– $1.8B of R&D investment in FY 2012– 7.6% of Consolidated Revenue– Fujifilm ranked 10th among global

companies in the number of patents granted in 2012

Fujifilm has been recognized in the major business press for the expansion of its business portfolio long before digital imaging overtook the analog film business.

About Fujifilm.

8

About Fujifilm – Core Technologies

Fundamental Technologies of the Fujifilm Group

Inorganic MaterialsFilm Formationand Processing Organic Materials

Optics Analysis Drug Discovery

Imaging SoftwareMechanics

and Electronics

Imaging & Printing

Documents

Graphic Arts

Digital Imaging

HealthcareMedical Systems

Skincare, Supplements

Pharmaceutical Products

More functionalityMore functionality

Application to healthcare fieldApplication to healthcare field

Highly Functional MaterialsFlat Panel Display Materials Semiconductor Materials

New Functional Film(environment, energy, etc.)

Optical Devices

Implementation of Digital Technology and ITImplementation of Digital Technology and IT

etc.

Leveraging Core Fundamental Technologies to invest in growth business fields

6

41%($11.1b)

About Fujifilm - Priority Business Fields

Optical DevicesOptical Devices

Highly Functional Materials

Highly Functional Materials

DocumentSolutionsDocumentSolutions

Digital ImagingDigital Imaging

Priority Business Fields

HealthcareHealthcare

GraphicSystemsGraphicSystems

Fujifilm has identified 6 Priority Business Fields that will provide growth for the future.

7

HLUS

FSAO

FFME

FEG

FFCN

FFAP

FTYO

About Fujifilm – Global Business

140 Businesses Outside of Japan

HLUS

FSAO

FFME

FEG

FFCN

FFAP

FTYO

About Fujifilm - Regional Management Groups

Fujifilm North America Group

FUJIFILM Holdings America Corporation

10

Subsidiary of FUJIFILM Corporation Headquartered in Valhalla, New York Eleven directly owned subsidiary companies 66 Facilities in 27 states Wide range of technologies and services

– Medical and life sciences– Electronic materials– Graphic arts products– Information systems – Optical products– Imaging products– Service and Support

FUJIFILMNorth America

Corporation

FNAC

FUJIFILMCanada, Inc.

FCAN

FUJIFILMManufacturing

USA, Inc.

FA

FUJIFILMHunt Chemicals

USA, Inc.

FHUS

FUJIFILMRecording Media

USA, Inc.

FRMU

FUJIFILM Medical Systems

USA, Inc.

FMSU

FUJIFILMSonoSite, Inc.

FFSS

FUJIFILMDiosynth

(80% ownership)

FDBU

FUJIFILMPharmaceuticals

USA, Inc.

FPHU

FUJIFILMElectronic Materials USA, Inc.FEUS

FUJIFILMDimatix Inc.

FDMX

FUJIFILMImaging

Colorants,Inc.

COUS

FUJIFILM Holdings America

Corporation

FUJIFILM CorporationTokyo, Japan

North AmericaCorporate Headquarters Shared Services Governance

FUJIFILMHunt Smart

Surfaces, LLC(92.32%

ownership)

FUJIFILMHunt Do Brazil

Ltda.

FUJIFILMPlanar

Solutions, LLC

FFSSOther

Subsidiaries26 US and

Foreign

Fujifilm North America Group Organization March 31,2013

14

14

Fujifilm North America Companies Headquarters

17

Fujifilm North America Company Locations

Fujifilm North America Companies and Products

14

FUJIFILM North America Corporation / FUJIFILM Canada, Inc.

FNAC+FA47%

FUJIFILM North America Group FY12 sales

18

47% is from FUJIFILM North America Corporation and FUJIFILM Manufacturing U.S.A., Inc.

FUJIFILM Hunt Chemicals USA

Fujifilm North America Companies and Products

14

FNAC+FA+

47%

FUJIFILM North America Group FY12 sales

20FCAN

4%

FHUS3%

FRMU9%

FMSU11%

74% is from traditional/legacy businesses

17

FUJIFILM Diosynth Biotechnologies USA, Inc.

FUJIFILM Pharmaceuticals USA, Inc.*

Fujifilm North America Companies and products

*R&D and Clinical Trials

FNAC+FA47%

FUJIFILM North America Group FY12 sales

22FCAN

4%

FHUS3%

FRMU9%

FMSU11%

FFSS8%

FDBU3%

22% is from three medical businesses

FUJIFILM Dimatix Inc.

FUJIFILM Imaging Colorants, Inc.

Fujifilm North America Companies

15

FUJIFILM Electronic Materials USA, Inc.

FNAC+FA47%

FUJIFILM North America Group FY12 Sales

24FCAN

4%

FHUS3%

FRMU9%

FMSU11%

FFSS8%

FDBU3%

COUS2%

FDMX5%FEUS

8%

Fujifilm Sustainability Activities

18

Green Policy

In April 2002, the Fujifilm Group established its Fujifilm Group Green Policy containing medium-term environmental policies. The objective of the policy is to attain a high level of “environmental quality” in our products, services, and corporate activities throughout the Group.

Fujifilm Sustainability Activities

19

Green Product Innovation• Many Fujifilm products are manufactured in

accordance with the ISO 14001 standard for Environmental Management Systems.

• Fujifilm’s Frontier Digital Dry Labs produce zero chemical effluent, as compared to chemical based silver halide labs, and use less than 50% of the energy of original lab models.

• The Fujifilm J Press for North America achieved levels of deinking previously unseen with inkjet print, during deinking trials carried out by the International Association of the Deinking Industry (INGEDE).

Fujifilm Corporate SustainabilityCommitment

20

Energy Consumption• In fiscal 2012, Fujifilm’s facilities in North America

reduced their greenhouse gas emissions by nearly 24% compared to the 2006 baseline.

• In 2011 and 2012, Fujifilm installed solar panel systems on its Hawaii branch office and manufacturing facility in North Kansas City, Mo., producing more than 500,000 kWh annually.

• Since 2009, Fujifilm uses methane from a local landfill in Greenwood, S.C to help power its boilers, destroying 37,000 metric tons of CO2 equivalents and further reducing CO2 emissions by 4,400 metric tons.

Fujifilm Sustainability Awards

21

Recognition• Walmart “Vendor of the Year” 2012 Award for

Photofinishing

• Intel Corporation “Preferred Quality Supplier” Award 2012

• “InterTech™ Technology Award,” Printing Industries of America 2012

• Home Shopping Network “Operational Excellence Award” 2011