We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain...
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![Page 1: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/1.jpg)
We Read AmericaHearst Magazines
Building the Prepress-Printer-Publisher-Paper
Supply Chain Infrastructure
February 13, 2003Amre Youssef
Director of Publishing Technology Hearst Magazines
![Page 2: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/2.jpg)
We Read AmericaHearst Magazines
![Page 3: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/3.jpg)
We Read AmericaHearst Magazines
Publishers’ Points in the Supply Chain
• Digital Photographers• Advertising Agencies• Agency Prepress• Publisher Prepress• Printer• Paper Mill• Aggregators• Web Content• Distributors• Electronic Magazine Distributors
![Page 4: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/4.jpg)
We Read AmericaHearst Magazines
Text
Layout
PU
BL
ISH
ER
Final PagesPrinter
Points in the Supply Chain
Digital Capture
PAPER
Agency Prepress
Agency
Stock Photo
Asset/Content Management System
Prepress
Distribution
Production
![Page 5: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/5.jpg)
We Read AmericaHearst Magazines
Points in the Supply Chain
International
Image/Ad Repository
AggregatorsLexisNYTSyndicateProQuestEBSCOGaleGroup
E-DistributionZinioNewstand.comQiosk
PDAs
ClassifyingLink RightsLink MICDistribute
Final Pages
Web Site
![Page 6: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/6.jpg)
We Read AmericaHearst Magazines
The Major Pains
• Publisher is at worst point of the chain: highest liability and least control
• Publishing most data intensive and least automated
• Great deal of manual procedures• Limited exercise of industry guidelines/standards• Limited leverage of existing technologies• Limited control of creative process• Poorly defined liabilities across the supply chain
with our partners
![Page 7: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/7.jpg)
We Read AmericaHearst Magazines
PAINS
Digital Photography
• Newest addition to the supply chain• Varying file format (raw vs. JPEG)• Varying color space sRGB, Adobe RGB• File size: Handling Gigs of data for single shoots• Resolution - data for color management• Each mandating a separate workflow• Searching for image information
– Caption, photographer, agency
• Linking information to rights– Digital asset and paper contract
![Page 8: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/8.jpg)
We Read AmericaHearst Magazines
PAINS
Stock Photo Agency
• Resolution• File format• Color guidance• Color management• Metadata
– Name – Date– Copyright– Licensing information– Model releases
![Page 9: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/9.jpg)
We Read AmericaHearst Magazines
Digital Photography
• DISC guidelines– Digital Image Submission Criteria
• Guidelines for digital photography• Print-specific guidelines for photographers• Potential leverage with stock photo agencies
• PRISM standards– Publishing Requirements for Industry Standard Metadata
• Controlled vocabulary for magazine publishers
• ERI Technology (Kodak)– Extended Range Imaging
• for file file format, size, color correction• Post capture compensation• Print Media Gazette. March 2003
Help is on the way . . .
![Page 10: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/10.jpg)
We Read AmericaHearst Magazines
Digital Photography
Hearst pilot DAM/DRM (feb-jun 03)– Standardize on rights language from > 200 to 7
definitions– Automate contract generation (MIC)– Electronic contracts/ model releases (PDF)– Establish consistent internal file naming convention for
all filesimages and edit layout
– Link contracts/releases to original asset/article in an asset management system (XML)
– Use PRISM language for consistent digital rights vocabulary
– Pilot on three publications of high international distribution
![Page 11: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/11.jpg)
We Read AmericaHearst Magazines
PAINS
Agency
• No link between job information and the digital content between ad agency, publisher, printer
• Time consuming changes and revisions in coordination and reconciliation of orders
• Billing discrepancies• Re-key of data• Tracking submission and arrival of insertion
order– Faxes, e-mail, v-mail – Average 2-3 revisions per ad
![Page 12: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/12.jpg)
We Read AmericaHearst Magazines
Agency
• SPACE XML and JDF– Specifications for Publisher & Agency
Communications Exchange XML– JDF - Job Definition Format
• Standard – Space reservation – e-insertion orders– Job tickets – Change order and confirmation
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We Read AmericaHearst Magazines
PAINS
Agency
• A key point of potential increased efficiency in the chain• Implementation is complex
– Analysis and process re-engineering at corporate level– Translator to interpret XML support across all points– Reconstruction of databases
• Requires high-level approval as it impacts cross-departmental efficiencies– circulation– advertising– finance– manufacturing– sales
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We Read AmericaHearst Magazines
PAINS
Agency
• But didn’t we try this before? - Yes.• Learn from history
– Must be Initiated by publishers (forget the chicken and egg issue)
– Requires collective support by the publishers– Required critical mass
• Forced dual workflows that drive up costs
– Plan for a comprehensive but gradual implementation– Must use open standards
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We Read AmericaHearst Magazines
Publishers’ Consortium - Pilot Initiative
Agency
• Demand standards (SPACE XML / JDF)– Facilitate deployment– Specifically defined to publisher’s needs– Continually modified to meet our changing needs
• IDEAlliance acts as prime contractor• IDEAlliance provides mechanism to work with appropriate vendors• The Consortium
– Establish a pilot of a single publisher adopting SPACE XML / JDF– Initiative funded by publishers– Agencies provide operational support– Get all members of the supply chain involved (incl client)– Develop ROI shell to help determine internal inefficiencies (16-18%)– Remember: Most publishers lack support infrastructure to properly deploy
XML• Establish Proper Expectations: the long haul
– ad production - linking I/o and digital ad– Next billing systems (AIS), sales, manufacturing, circulation
![Page 16: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/16.jpg)
We Read AmericaHearst Magazines
Printers
• Lack of integration to our existing workflows• New debates on file formats: vector vs. raster• Manual processes associated with Flat plan systems• Identifying Web Service tools to enable the process
– Share real-time page status information with printer – Tracking work internally and tying to back-end systems
• PROSE XML. Lack of clarity of responsibilities between publisher and printer in regards to imposition
PAINS
![Page 17: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/17.jpg)
We Read AmericaHearst Magazines
PAINS
Syndication
• Low revenue in secondary licensing• Manual task of tagging content, “De-Quarking”• Tools that facilitate the process
– Still at investment and time compared to revenue
• Legal departments get very nervous about syndication• High cost of internal development of DTDs - rules for
naming• Late delivery to aggregators• Work out errors in mapping content with each
aggregator• Syndicator-subscriber transactions are not automated
![Page 18: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/18.jpg)
We Read AmericaHearst Magazines
Syndication
• PRISM - DTD specific to magazines and aggregators – Recently released– One DTD for multiple aggregators
• PDFx - file format for e-magazines, PDAs• ICE - Information for Content Exchange
– data transfer and delivery protocol, syndication relationship,
• Use of web services (ICE)
RESOLVES
![Page 19: We Read America Hearst Magazines Building the Prepress-Printer-Publisher-Paper Supply Chain Infrastructure February 13, 2003 Amre Youssef Director of Publishing.](https://reader035.fdocuments.us/reader035/viewer/2022062409/56649da05503460f94a8bd43/html5/thumbnails/19.jpg)
We Read AmericaHearst Magazines
What We Need
• Internal house cleaning: no more islands• More collaboration with other publishers• Pull standards together, less overlap• Simplify XML deployment• Clearer definitions of liabilities• Complain less and do more
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We Read AmericaHearst Magazines
Thank You