We don't sell, we serve!
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Transcript of We don't sell, we serve!
We don’t sell, we serve
SARI KUPARI
Aim is Customer Experience
Service Smile Joy Teamwork Sharing Caring Passion Spirit
Drive Trust Loyalty Friendship Honesty Hard work
Experience Knowledge Learning Do your best Give
Believe Happiness Well-being Meet and fill the needs
For us Sales is
Sales is closing the marketing process
Result of an advertisement and experience
Sales is a companys lifeline
Sales is a continuous process
Sales is only one part of the big cake
Our Sales Process
Create image and maintain it
Prospecting / initial contact
Preapproach - planning the sale
Identifying and cross questioning
Need assessment
Presentation
Meeting objections
Gaining commitment
Follow-up
Build client relationship
Maintain client relationship
Identifyneed
Createsolution
Approach
Solveproblem
Follow up
Create image and maintain it
For customers
Presence
Interaction
Hold promises
Be involved
Quality of service is not just about money
Logo
Name
Colors
Price and value
Look
Quality
Renew
Develop
Stand behind your words
Prospecting
The search for potential customers or buyers. Need?
Do you have a solution?
Find qualified prospects and move them through the sales cycle from
cold to warm to hot.
Marketing tactics bring prospects incrementally closer to you, increase
the awareness
advertising, public relations, cold calling and networking
Preapproach
Gather relevant information regarding the prospect in order to create a
customized presentation.
If the product meets the costumers needs, client has finances to make a
purchase and if the audience is the decision-maker.
Point benefits and problem areas to clients.
Identifying and cross questioning
Who are the decision makers?
Who could benefit from my product or service?
What are my customer have plans?
There are always questions to ask.
Find product pairs. Do cross-sell analysis.
You can reduce total campaign costs, increase response rates and drive
increased sales.
Need assessment
Identify needs – customers needs, not yours
Gaps between current conditions and desired conditions or wants
Goals – company, employee, customer
Self-management to sales management
Be customer oriented
Presentation
Practice practice practice
Video
CV
Elevator pitch
Social media (Google your self, this is who you are?)
Get feedback and give feedback
Meeting objections
Sales objections are roadblocks, not dead ends
Arguments
Closing
Feedback, learn from it
Gaining commitment
Needs – company , individual, customer, environment
Goals - realistic
Right people - teamwork
Roles - teamwork
Reward – also customers and employees
Value, not only money – you can’t buy the happiness
Follow-up
Take the client through the next steps - called consolidation.
Confirm what has been agreed – delivery process, dates and times, payment procedures, where appropriate.
Write down, make notes.
Confirm all the details in an email or letter.
Contact details – check check check.
Follow up progress.
Check that they have received exactly what was agreed and on time.
Be available
Build client relationship and maintain it
Customers needs - Respect. Don’t push, win trust
Request feedback – Learn from it, use the feedback
Thank everyone!
Increase your knowledge
Research
Renew
Develop
Thank you for reading this!
Our team is passioned about creating WOW experiences. Long lastingones! This is our companys lifeline, purpose of existing!
What’s your companys reason for the existence?
Sari Kupari
Sales and Customer Service Coach
founder of www.xperience-chamonix.com / www.xcrew.fi