We built a social media command center, and so can you, presented by Brian Johnston
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SOCIALMEDIA.ORG/SUMMIT2016 ORLANDO JANUARY 25–27, 2016 We built a social media command center, and so can you BRIAN JOHNSTON FEDEX
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Transcript of We built a social media command center, and so can you, presented by Brian Johnston
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
We built a social media command center, and so can you
BRIAN JOHNSTONFEDEX
We Built a Social Media Command Center,And So Can You
Brian Johnston | Social Media Advisor | FedEx Services@brianjohnstonJanuary 26, 2016
April 2013: The Rise of the Social Media Command Center
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Approved! Now what?
4
Getting your hands dirty
Benchmarking / Research Visit other command centers Read the research Talk to your friends
Physical Requirements Technology Furniture
Internal Processes Finance Facilities
Tools / Data What data do you want to show? What can you do with existing tools? What new ones do you need?
Daily Management Staffing Escalations
5
Getting your hands dirty
Benchmarking / Research Visit other command centers Read the research Talk to your friends
Physical Requirements Technology Furniture
Internal Processes Finance Facilities
Tools / Data What data do you want to show? What can you do with existing tools? What new ones do you need?
Daily Management Staffing Escalations
6
Getting your hands dirty
Benchmarking / Research Visit other command centers Read the research Talk to your friends
Physical Requirements Technology Furniture
Internal Processes Finance Facilities
Tools / Data What data do you want to show? What can you do with existing tools? What new ones do you need?
Daily Management Staffing Escalations
7
Getting your hands dirty
Benchmarking / Research Visit other command centers Read the research Talk to your friends
Physical Requirements Technology Furniture
Internal Processes Finance Facilities
Tools / Data What data do you want to show? What can you do with existing tools? What new ones do you need?
Daily Management Staffing Escalations
8
Getting your hands dirty
Benchmarking / Research Visit other command centers Read the research Talk to your friends
Physical Requirements Technology Furniture
Internal Processes Finance Facilities
Tools / Data What data do you want to show? What can you do with existing tools? What new ones do you need?
Daily Management Staffing Escalations
9
Getting your hands dirty
Benchmarking / Research Visit other command centers Read the research Talk to your friends
Physical Requirements Technology Furniture
Internal Processes Finance Facilities
Tools / Data What data do you want to show? What can you do with existing tools? What new ones do you need?
Daily Management Staffing Escalations
10
Timeline
April 2013August 2013
September 2013
November 2013January 2014
February 2014March 2014
April 2014May 2014
June 2014July 2014
Concept Developed
Room Layout Complete
Construction Estimate Complete
Technology Estimate Complete
Facilities Request Submitted
Project Manager Assigned
Internal Approvals Complete
Construction Begins
Technology Installed
Data Configuration
Social Hub Grand Opening
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The FedEx Social Hub
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Make friends and influence people
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Invest in the ambiance
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Go big on technology
15Be flexible, and build what is right for you
Learn more about past andupcoming events
SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
