We are ZPR

“Our results speak for themselves. No waffle,

no fluff, no bullsh.t. Our campaigns work.”

Zaria Pinchbeck, Founder ZPR

Our team

We’re proud of our reputation as a

leading consumer & retail PR agency

focusing on delivering creative

solutions that generate sales. Our

head office is based in Soho, with

regional teams based in Yorkshire &

The Midlands.

ZPR in numbers

52 Frith Street

150 years’ experience

across the team

3508 Retail outlets within

our PR remit

23 Team members

15 years strong 1.1 million

daily social reach

We’re particularly proud of …

Our 12 year anniversaries with

Superdrug and Lakeland

Our seventh Christmas with Waitrose

Leading & owning the forgotten 50s

fashion agenda for JD Williams

Halfords outsourcing its consumer PR &

PA function to us

Our expertise

Our clients

Breadth of our

Consumer Offer

Digital &

content

generation

Celebrity

Campaigning &

lobbying

Launches,

events &

experiential

Leadership

counsel

Social media

community

management

Crisis &

reputation

management

Shoots &

creative

direction

Press office

Brand &

Strategy

“Insight driven engaging CONTENT that works for the

front pages, digital social communities, TV, audio and

online”

WHAT IS OUR

CONSUMER PR OFFER?

Case studies

Causing a stir at London Fashion Week

We organised a protest, #GrowUpLFW, to campaign against age discrimination on the catwalks at LFW. With the average age of models at LFW being 17, our five models over the age of 45, including former models Jilly Johnson (63) and Janie Felstead (65), challenged this and called for a wider use of older models on the runway.

Coverage hits included The Telegraph, Daily Mail, The Pool, Huffington Post and London Evening Standard.

257 Pieces of national, online and

regional coverage

327,198 Accounts reached on Instagram

and Twitter

Brokered Lorraine's first fashion deal

ZPR brokered Lorraine Kelly's first ever

fashion deal, securing Britain's longest

serving female TV presenter as

ambassador for JD Williams. The

partnership offered a voice to the three out

of five women who feel ignored and started

a media conversation in support of the

forgotten fifties.

790 Pieces of product

coverage to May

2016

5 Front cover hits in

national and

consumer media

51% PR driven sales

increase

1 Award for best

celebrity

collaboration

Launched Fifty Plus Fashion Week

ZPR kicked off LFW, Feb 2016, with the first ever Fifty Plus Fashion Week show in partnership with the London College of Fashion. ZPR secured Marie Helvin and the world’s oldest working supermodel Daphne Selfe. A YouGov report on ‘Fashion and Body Image’ among 50+ women secured nationwide coverage.

38 Pieces of national

and online coverage

1,443 live streaming

views

654k Twitter accounts

reached

100m Circulation of guests

at press show

The Granbod sparks a national debate

ZPR celebrated the ‘Granbod’ in 2015

and promptly sparked a widespread

debate for JD Williams around the 50+

female bikini body. Granbod divided

critics, from Helen Mirren to Janet

Street Porter and generated hits in The

Times, Daily Mail Online & The Pool.

18 Pieces of coverage

including one cover

story

#granbod Topic trended on Twitter and website

grew 22% via social referral

Launching a short film

The New F Word, an inspiring short film featuring incredible women over 50 was created to prove age has no limits. The film, launched as part of the brand's AW16 campaign, features the world’s oldest skydiver, a 101 year old designer, a model who began her career at 54 and more. The film premiered at Soho House resulting in national coverage.

16 Pieces of coverage

2,249 YouTube views

381,229,558 Editorial reach

She’s Electric

We launched Victoria Pendleton’s electric bike at our Christmas press show with a photo call and set up media interviews with Victoria.

We secured picture stories in the Times, Daily Mail and I Paper, as well as wall-to-wall product placement across the Daily Express, Daily Star, Good Housekeeping and others.

£143k+ Sales driven by PR

Award-winner Secured a Good Housekeeping award

50+ Pieces of coverage

Going for gold with Sir Bradley

We launched the WIGGINS range of kids bikes ahead of the Rio Olympics at our Spring Summer press show and set up one on one media interviews, in-store Halfords visits and social content with the man himself.

We then positioned the WIGGINS bikes as a Christmas must-have with wall to wall gift guide coverage in The Sunday Times Style, You Magazine, The Independent and T3.

700 Referrals from one PR

piece

Multi-page interviews with Red and the Guardian

100+ Pieces of coverage

Waitrose Summer Party

“Once again ZPR has done the most

fabulous, fabulous job on the Summer

Party! Very many thanks to you and the

team for all the expertise, energy and

commitment that you bring with such

great effect to the event - we're very

grateful to you. Many thanks.” Christine Watts, Waitrose Communications Director

600 Guests

43 Celebrities

3 Live acts

Record Coverage

Pearl Lowe for Peacocks

ZPR brokered and launched Pearl Lowe’s

first foray into fashion, leading to four

successful collections, celebrity fans,

editorial coverage in titles including

Vogue, Sunday Times Style and YOU

Magazine. Capitalising on Pearl’s

relationship with daughter Daisy, ZPR

maximised media opportunities.

£7m+ AVE generated

1 Sell out dress in

two hours

2 Cover features

Bond Girl comes to Bond Street

ZPR led Fenwick of Bond Street’s media

strategy as the world’s most sought after

makeup artist, Charlotte Tilbury launched

her concept to a global audience on Bond

Street.

300% Uplift social media

DPS Evening Standard

3 Lead stories Mail

Online

Record Sales in Fenwick Beauty

Hall

B. Beauty launch

ZPR was briefed to provide creative

and video for the launch of B.’s new

collection. How to videos, beauty and

product images were produced and

collaborations with top beauty

bloggers ensured the launch was a PR

and commercial success.

£184k PR AVE for B. 2014

350k Instagram

accounts reached

500 Click through to

buy

Joining the social conversation

ZPR runs GOSH Copenhagen social

media and blogger engagement in the

UK. The team covers customer and media

queries with seven day week social cover

and regular blogger engagement events,

focusing on sales driving product

placement with key UK social talent.

+50% YOY increase in

Twitter followers

+125% YOY increase in

Facebook fans

+404% YOY increase in Instagram

fans

Tampon Tax Campaign

ZPR created a campaign for Superdrug to

lobby around VAT on sanitary protection.

To launch the campaign we created a

number of creative assets to get the

media and public talking including video

content (750k+ views), MP liaison, an

infographic, ‘luxury’ press hamper.

750k+ Video views

43 Editorial pieces

+8% Sales increase on OB San

Pro

Cake hat debuts at Ascot

We commissioned Royal baker Fiona Cairns to design a hat made from cake for bookmakers Coral to celebrate one of the most popular bets made at Royal Ascot – the colour of the Queen’s hat. We achieved widespread national coverage including three hits on the world’s biggest newspaper website and coverage in the Evening Standard.

13 National news pieces

423m Impressions

3 Lead stories Mail

Online

5 X ROI

Creating a buzz for consumer events

We helped Kirstie Allsopp and her team bring two three day craft and lifestyle events to craft lovers.

We landed three front covers as well as multiple national news and feature coverage hits, a spread of competitions, a blogger engagement programme and Kirstie appeared on ITV This Morning and BBC Radio 2.

2 Events

3 Front covers

123 Pieces of coverage

17 X ROI

Bringing designer style to Halfords

Halfords launched an exclusive cycling

and lifestyle range with fashion designer

Orla Kiely. From launching at the SS

press show, showing the bikes on the

runway at New York Fashion Week, and

blogger outreach, the collection put

Halfords firmly on the radar for a fashion

conscious audience.

12,000 Prelaunch waiting list

from PR

65+ Pieces of coverage

Sell out Products in the range

Disrupting beauty conventions

We identified an area which Superdrug could own – beauty for black and Asian women. Working with the commercial team we challenged the beauty industry to serve all women and launched the #ShadesOfBeauty campaign. June Sarpong was appointed head of the campaign, hosting in store events and a panel event. Mary Portas covered the campaign for Channel 4.

1 National TV

appearance

24 Bloggers attended in

store event

23 New foundation

shades launched

50 Pieces of campaign

coverage

Everyone Loves Lakeland…

8 Minute feature on ITV This Morning

X 4 ROI 2,060,000viewers

In an unprecedented move, ITV This

Morning made a trip to the Lakes to

visit the home of Lakeland for an eight

minute feature on why everyone loves

the kitchen homeware retailer. Filming

in store to showcase Lakeland’s top

sellers and interviewing the Customer

Ambassador, the piece prompted

featured products to sell out in minutes.

Supporting small sustainable businesses

75% Increase in website visitors

144% Increase in online

transactions

174% Increase in revenue

38% Online conversion rate

increase

ZPR’s relationship with the Daily Mail

secured The Wool Room’s deluxe

mattress topper as part of its coveted

sleep test.

Rated no 1, the article generates 3

month’s worth of sales in 1 day for this

niche retailer, with week on week

comparisons as below.

Don’t just take our word for it…

“ZPR is an integral part of our

marketing team. As well as looking

after the nuts and bolts of our day to

day reputation management, we can

rely on them to maximise our

marketing plan, create excitement on

our behalf with the media, and they

have played a key role in our brand

evolution journey.”

Matt Walburn, Marketing Director, Superdrug

“ZPR bring sparkle, energy and great

results to everything they do. We love

having them as part of our team. Their

combination of wise counsel,

creativity, expertise and positive

attitude is very special – and hugely

valuable.”

Christine Watts, Comms Director, Waitrose

“The combination of great media

relationships and insight in to

consumer lifestyle trends, with a

genuine passion for retailing, has

meant that ZPR has always had a good

understanding of the business and

given us great service at B&Q and

Kingfisher.”

Sir Ian Cheshire, Former CEO, Kingfisher Plc

“ZPR offers so much more than a

traditional PR agency. They are an

integral part of our marketing team,

and their support, creativity and advice

is invaluable.”

David Walker Smith, MD, Fenwick of Bond Street

“ZPR do a great job. Whether it’s a

straight forward business story or

something a bit more colourful, they’re

fast to respond & always on hand when I

need a quick answer. They completely

understand the ethos of their clients & are

able to speak on their behalf

professionally & with intelligence. ZPR

understands the needs of Retail Week &

pitch the right kind of stories for our

magazine.”

Nicola Harrison, Retail Week

“ZPR are one of the best consumer

agencies operating in retail today.

They know their clients and know what

journalists need. You cannot ask for

more.”

Steve Hawkes, The Sun

“Zaria and her team have good news

sense & are always willing to go the

extra mile to make a story work. They

always answer their phones and are

aware of the pressures of deadlines and

understand the stresses journalists face.

As a result they pick their moments

carefully to get in touch and will always

make sure they pitch the right story to

the right paper.”

Khushwant Sachdave, News Editor, MailOnline

“I’ve worked with ZPR now for the past 5 years -

during my time as ambassador for B&Q and more

recently on The Handmade Fair. Year on year I

work with a variety of different PR companies that

come and go, so it’s always a comfort when I walk

in to a room and see Zaria and the team. I can

relax knowing it will be a worthwhile event, well

run and above all I know it will be time well spent

for me. They know how hectic my diary gets,

juggling a busy filming schedule, two sons, two

stepsons and two homes and they are always

brilliant at maximising the time I have for them.”

Kirstie Allsopp, TV Celebrity & Brand Ambassador

1. Value for Money

2. Honesty

3. Constant Communication

4. Confidentiality

5. Planning

6. Creativity

7. Boldness

8. Excellence

9. Focus

10. Evaluation

Our ten commitments

We are confident about these commitments. We take them so seriously

that if you're not satisfied that we've fulfilled our commitments to you, you

can have your money back. So far nobody's been disappointed.

Our guarantee

Thank you for reading

ZPR, 51-52 Frith Street, London W1D 4SH

0207 896 3404

info@z-pr.com

@ZPRSoho

www. z-pr.com