We Are Media Presentation For AIDS.gov Team

Highlights for the AIDS.gov TeamFebruary 23, 2009

Social Media and Nonprofits: Two-Day Intensive Workshop

Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.

• Workshop overview • Training tools • Take away messages• Next steps• Questions

Today’s Agenda


Overview


Working in a networked way to identify the best existing resources, people, and case studies that will give nonprofit organizations the knowledge and resources they need to use social media effectively.

Funded by the Surdna Foundation

What is WeAreMedia?


Our Wiki – Home Base http://www.wearemedia.org


Beth KanterHolly RossNina SimonRachel WeidingerBritt BravoDavid CohnJohn KenyonJD Lasica

Workshop Leaders


Learning Goals

•Learn to integrate social media into web communications plan

•Learn to design, implement, and evaluate social media projects

•Experience a variety of web tools that are essential in listening, participation, content creation, generating buzz, and community building tactical approaches


Agenda

• Day 1: Strategy

• Day 2: Tactics & Tools


Training Tools


Stand Up If …http://www.flickr.com/photos/aaronjacobs/107732128/


Share Pairhttp://www.flickr.com/photos/ginable/325235488/


Share Pair & Tweet on Paper

1.How can social media benefit your organization?

2.Write it down as “Tweet” – 1 brief sentence

3.Laser out share and retweet

Your Tweet:


Wordle (http://www.wordle.net/)How can social media benefit your organization?


Spectrograph

Where are you on the readiness scale to implement a new media plan?


Social Media Simulation Game

Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation. Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation


Creating Your Organization's Social Media Strategy Map

Goal: To introduce planning questions that a nonprofitorganization needs to ask before getting started with a social media plan and examples of how other nonprofits have approach this task

• Objectives • Target Audience • Integration • Culture Change • Capacity • Tools and Tactics • Measurement • Experiment


When I get back to my organization, my first new media action step will be….

Group Sentence


Training Tools Recap

•Stand Up•Share Pair (and Tweet version)•Spectrograph•Social Media Simulation•Strategy Map•Sentence


Take Away Messages


Social is not slowing down ….


Not everyone is a social media user


Market ResearchConcept TestingIssues AwarenessImprove ReputationImprove Customer/Client ServiceContent GenerationProgram Ideas Increased Relevant Visitor TrafficIncreased Page RankingsViral spreading of petitions or actionsFundraising – reach new donorsRecruit volunteers/clients

Benefits of Social Media


What are the

limitations?

http://www.flickr.com/photos/ben_pollard/2342924889


http://www.chrisbrogan.com/social-media-is-not-a-life-raft/


NTEN’s WebCommunications Strategy

•1/3 web presence•1/3 one-way (email)•1/3 social media aspects


ROI• Return on Insight (David Armano)


Summarizing Take Away Messages

1. New media is growing, but not everyone is using it--always need to assess appropriateness for your target audience

2. Social Media is only one component of an web communications strategy (Nten’s 1/3 strategy)

3. Establish credibility and trust through a stepped approach(Obama’s crawl, walk run approach, Listen, participate, share story, generate buzz, community building and social networking)

4. Transparency and reciprocity are key (Air Force blog comment policy)

5. ROI = Return on Insight (listen, learn, adapt)


Next Steps


What’s next in new media?

The “Semantic” web:

“Watch what I want and give me more of it!”

Holly Ross, ED of NTEN


Homework

• The Cluetrain Manifesto: The End of Business as Usual: Rick Levine, Christopher Locke, Doc Searls, David Weinberger

• Here Comes Everybody: The Power of Organizing Without Organizations: Clay Shirkey

• Flipping the Funnel: Seth Godin, “ –there’s a free non-profit version—Beth thinks it should be required!

• Groundswell: Charlene Li and Josh Bernoff Smart Chart: www.smartchart.org/ --great new

media assessment tool -- free for nonprofits• Strategy Map Handout: Remix as a handout for

public health colleagues?


Questions


Welcome to the Social World

We Are Media Presentation For AIDS.gov Team

Documents

Transcript of We Are Media Presentation For AIDS.gov Team