Michael PorterSTRATEGY

Chris AndersonINNOVATION

Nicholas Negroponte FUTURE

Randi ZuckerbergDIGITAL TRANSFORMATION

Rachel BotsmanCOLLABORATIVE ECONOMY

Jonah BergerMARKETING

George KohlrieserLEADERSHIP

Abigail Posner CREATIVITY

Chris McChesneyEXECUTION

World’s leading authority on competitive strategy

MichaelPorter

I F I C A T I O Nhuman

November 7 - 8, 2017MiCo Milano Congressi

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Putting People at the Center.Today and Always.

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I F I C A T I O Nhuman

Business is and always has been about people, employees, collaborators, customers, shareholders. But rather than exploring the diversity and creative potential of people, much of the story of modern management has been about ensuring order, structure, efficiency and regularity.

As technology has advanced in recent years it has empowered us in so many ways - providing us with the data, metrics and automation that have driven vast improvements in productivity.

But too often the focus of leaders continues to be on structural organization - not on empowering those who actually make up those organizations; on the product - not on the consumer for whom the product is supposedly made; on the technology - not on the problem that technology is supposed to solve.

Humanification

• From productivity to potential• From automation to artistry• From individualism to collaboration

It’s time for our organizations to become ascreative, brave and resilient as the peoplethat work for them.

It’s time to: • Nurture talent• Inspire creativity• Release potential• Build networks• Listen to clients• Humanize technology

Michael PorterWorld’s leading authorityon competitive strategySTRATEGY

Chris Anderson Tech entrepreneur andformer Editor in Chief of WiredINNOVATION

Nicholas Negroponte Co-founder of the MITMedia LabFUTURE

Randi ZuckerbergFormer Director of Marketing at FacebookDIGITAL TRANSFORMATION

Rachel Botsman Global authority oncollaboration and trustCOLLABORATIVE ECONOMY

Jonah Berger Professor of marketing at

Wharton SchoolMARKETING

George KohlrieserGlobal expert on

leadershipLEADERSHIP

Abigail Posner Head of Strategic Planning atGoogle’s Creative Think Tank

CREATIVITY

Chris McChesney Global Practice Leader of

Execution for FranklinCoveyEXECUTION

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• Developing a new strategy for competitive advantage• A different approach to value creation: creating shared value • Why businesses can enhance their competitiveness while addressing society’s biggest problems• Reimagining capitalism: legitimating business and the new wave of innovation and productivity

STRATEGYCreating Shared Value: The New Strategy for Competitive AdvantageDistinguished economist and Bishop William Lawrence University Professor at Harvard Business School, throughout his career he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market competition and company strategy and economic development.

@MichaelEPorter

Michael Porter

INNOVATIONChris Anderson

The Evolution of The Makers Movement

CEO of 3D Robotics and founder of DIY Drones, his innovative and broad vision about the future of economy in the digital era, makes him an authority on global business trends. From 2001 through 2012 Anderson was the Editor in Chief of Wired Magazine and he is the bestselling author of Makers: The New Industrial Revolution.

@chr1sa

@nnegroponte

• Learning from the makers: embracing the power of DIY inside the companies• The importance of driving people potential to create and innovate • Encouraging an entrepreneurial culture to support continuous innovation • Building organizations that are agile and open to change

FUTURENicholas Negroponte

Thriving in The New Digital Civilisation

• Keys to learning and thriving in the digital civilisation• True innovation shouldn’t focus on the outcomes – celebrate the process and think provocative• Creating a more peaceful planet through technology• The surprising changes and possibilities offered by future technologies and their impact on humanity and the planet

Negroponte is a world-renowned technology visionary with the keenest understanding of technology and its impact on business and society. Co-founder of the MIT Media Lab, which he directed for its first 20 years, Negroponte is a new media pioneer and the driving force behind One Laptop per Child, a non-profit that seeks to provide children around the world with access to computers.

• The impact of digital on your online and offline life • Using digital tools to empower your networks • Aligning your social strategy with your business strategy• How to leverage the upside of our digital world whilst mitigating the downside

DIGITAL TRANSFORMATION

@randizuckerberg

Putting Digital Technology to Work for You

Director of Marketing at Facebook from 2005 to 2011, today Zuckerberg is the Founder & CEO of Zuckerberg Media, a boutique marketing firm and production company, working with high profile organizations and Fortune 500 companies such as The Clinton Global Initiative, Cirque du Soleil, Conde Nast, and PayPal. She is the author of the New York Times best seller Dot Complicated and also works as a television producer and contributor.

Randi Zuckerberg

@j1berger

MARKETINGJonah BergerInvisible Influence and The Forces that Impact on Consumer Behavior

Renowned professor of marketing at the Wharton school of business, Berger is a student of human influence and an expert in how people make decisions, how ideas spread and how social influence shapes behavior.

• Understanding social influence and theenormous impact it has on what we do• A different playing field for marketing: onsocial transmission and consumer products• Basic principles for turning product or ideainto something “contagious”• From publicity to word of mouth: a waydoing marketing focused on people

• Why trust is the social language of exchangewhich oils the wheels of business• The forces that define how to establish, maintain anddestroy confidence• How Airbnb, Uber and Lending Club are transformingindustries at an exponential rate• Developing new mindsets and principles that will transform how wethink about brands, experiences and behaviors

COLLABORATIVE ECONOMYRachel Botsman

Trust and The Evolution of The Collaborative EconomyAuthor of the influential book What’s Mine is Yours, Botsman is recognized around the world for her visionary thinking as to how the power of collaboration and trust, driven by technology, will change the way we live, work and consume.

@rachelbotsman

• What's your calling? Discovering the vision and purpose that drives your personal leadership story• Emotions matter: getting to the heart of what really motivates people• Revealing the techniques and insights that can be used to build trust and a positive mindset• Creating the conditions necessary for your people to show their full potential

LEADERSHIPLeadership as a Calling: Creating a Story of Inspiration, Passion and PurposeA professor of Leadership and Organizational Behavior at IMD in Switzerland, building on 40 years experience as a clinical and organizational psychologist and hostage negotiator, Kohlrieser works with companies and organizations all over the world focusing on the neuroscience behind high performance leadership and teamwork.

@gkohlrieser

George Kohlrieser

CREATIVITYAbigail Posner

How Technology Can Make Us More Creative

A thought leader on digital culture and creativity, Abigail shines a unique, humanistic lens on culture, business and technology. As the Head of Strategic Planning at the ZOO, Google’s creative think tank for agencies and brands, she helps advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights into strategic and creative efforts.

@aposner

• The power of technology to make us more creative• What it means to embrace a culture of creativity in the digital era• The emotional relationship between human beings and the digital space• How to turn technology and digital insights into strategic and creative efforts

@McChesney4DX

EXECUTIONChris McChesney

Creating a Culture of ExecutionChris McChesney is the global practice leader of execution for FranklinCovey and one of the primary developers of “The 4 Disciplines of Execution®”. For more than a decade, he has led FranklinCovey’s design and development of these disciplines, impacting hundreds of organizations internationally.

• The challenge of executing on strategy anddriving behavior change• What it takes to overcome the principalchallenges to effective execution• Revealing the four disciplines of execution• How to go about installing the four disciplinesin your team

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