360° ADVERTISINGRE-DEFINED

wayve

reach audiences faster & easier than ever before

© 2015 wayve ltd, patents pending

wayve is a 360° advertising platform that enables brands to reach

audiences with rich, engaging content faster & easier than ever before.

© 2015 wayve ltd, patents pending

Our platform saves time, generates higher engagement rates and delivers better

returns for everyone involved.

© 2015 wayve ltd, patents pending

so what does that mean?

easily commercialise cross channel & cross screen inventory

open up incremental revenue opportunities

generate better returns on direct sell activity

WHAT IS 360° DIRECT SELL ADVERTISING?

BRAND

TV Web, mobile & social

PRINT Tabloids & Magazines

OUTDOOR Rail, retail,

DIGITAL Web, mobile & social

PUBLISHERS

BROADCASTERS

MED

IA

OW

NER

S

PUBLISH

ERS

PUBLISHER

MOBILE Responsive web, mobile app

PRINT Display, editorial and sponsorship

TABLET Responsive web,

tablet app

DESKTOP Display and custom content solutions

Brand Content

Publishers use multiple technologies to deliver ad content

to multiscreen channels

© 2015 wayve ltd, patents pending

lack of available multiscreen HTML5 assets.

time consuming to convert print & brand assets into multitude of formats.

avalanche of publishing channel & device combinations.

multiple creative formats per publisher channel / device.

CHALLENGES WITH THE 360° DIRECT SELL LANDSCAPE

© 2015 wayve ltd, patents pending

device and publisher specific code requirements

difficult to measure engagement across all channels.

© 2015 wayve ltd, patents pending

OUR SOLUTION REMOVES THESE BARRIERS … AND STREAMLINES THE ENTIRE PROCESS

ad.aptiveproprietary ad.aptive

technology automatically scales ad content to all

screen sizes.

uses AI technology to automatically converts print &

brand assets into rich animated ads in minutes.

wayve.trafficker

incorporates zero config stats, automatically tracking all types of engagement.

streamlines distribution across all platforms, channels and devices.

wayve.builder

© 2015 wayve ltd, patents pending

© 2015 wayve ltd, patents pending

BRINGING AI TO CREATIVE PRODUCTION.. wayve.builder

• Redefining ad production workflow

• Intelligent AI converts assets into HTML5 in seconds.

• layers automatically animated

• content is analysed for linked semantics

• click throughs automatically added

• videos transcoded and placed into creative

• galleries automatically generated

© 2015 wayve ltd, patents pending

STREAMLINED DISTRIBUTION wayve.trafficker

• ad configuration is automatically converted to run on technology platform for publisher channel.

• tags/ zip/ inDesign files are automatically generated and distributed for hassle free trafficking.

© 2015 wayve ltd, patents pending

MULTIPLE FORMATS, MULTIPLE DEVICES, ONE SINGLE TAG wayve.trafficker

MULTIPLE CREATIVE FORMATS

DEVICE TARGETING extensive device data

for targeting to specific devices (ie iPhone

6plus)

CROSS DEVICE/ CHANNEL DISTRIBUTION

TIME-BASED TARGETING creative targeting by time of

day or week.

THERMAL TARGETING creative targeting by whether conditions (rain, wind, sun, snow, cold).

GEO TARGETING creative targeting by geo location.

© 2015 wayve ltd, patents pending

ZERO-CONFIG, REALTIME STATS

IMPRESSION/VIEW Ad call/ loaded and in view

DWELL TIME Length of time ad is loaded and in view.

CONTENT INTERACTIONS Engagement data (video plays/ gallery swipes/ button taps)

wayve.trafficker

© copyright 2014 wayve ltd - patents pending

ad.aptiveAUTOMATIC, INTELLIGENT CONTENT ADAPTATION

© 2015 wayve ltd, patents pending

PREMIUM, RESPONSIVE, CROSS DEVICE FORMATS ad.aptive

creative showcase

© 2015 wayve ltd, patents pending

23xbetter than

industry average

Advertiser: RolexFormat: Fullpage InterstitialDevices: Tablet CTR: 0.38% (23 x industry average) Vertical Avg: 0.06%

Fullpage interstitial supporting real-time time detection, hotspots, swipe gallery and video.

© 2015 wayve ltd, patents pending

354xbetter than

industry average

Advertiser: Nespresso/ NestléFormat: Fullpage InterstitialDevices: Tablet CTR: 14.14% (354 x industry average) Vertical Avg: 0.04%

A bespoke fullpage creative using gyro features coupled with a physics engine to creative movement based on the motion of the tablet. The creative also uses multiple hotspots and integrates directly with the app store.

© 2015 wayve ltd, patents pending

5xbetter than

industry average

Advertiser: Paul SmithFormat: MPU to FP Devices: Tablet Engagement Rate: 0.32% (5 x industry average) Vertical Avg: 0.06%

MPU (300x250) expandable to a FP placement which includes categorised browsing capabilities, accordion style features and an integrated local branch booking functionality.

© 2015 wayve ltd, patents pending

15xbetter than

industry average

Advertiser: American AirlinesFormat: Fullpage InterstitialDevices: Tablet CTR: 1.17% (15 x industry average) Vertical Avg: 0.08%

Fullpage interstitial built directly from the print assets. Simplistic animation added to the clouds to provide a rich and engaging user experience.

© copyright 2014 wayve ltd - patents pending

Content served based on the users IP address, which accesses the localities weather conditions and serves the appropriate content.

© copyright 2014 wayve ltd - patents pending

Content served based on the users IP address, which accesses the localities search conditions and serves the appropriate origination.

© copyright 2014 wayve ltd - patents pending

Interactive video requiring the user to interact with specific instructions to enable the subsequent content

Video Interaction