WATTSapp Free, energy consumption monitoring for students.
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Transcript of WATTSapp Free, energy consumption monitoring for students.
WATTSappFree, energy consumption monitoring for students
Table of Contents The problem The product Target market Alternative products
Business model Validation process Go/No-Go
The problem
• Students regulary encouter high unexpected energy consumption costs
What is WATTSapp?• Free energy monitoring smartphone app • Website • Offer students help when encountering problems
Alternative products• The Wattcher • Metsens• Innax Our distinctive strenghts: • Completely free• No obbligations
• Warning when usage is high• Direct offering of solutions
Target market
• Student residences
• Landlords
Any further Questions?
Business model
Customer segments
• Student residences • Landlords
• Energy monitoring website • Smartphone app • Webshop
Value propositions
Channels
• Via the internet • Package delivery
Customer relationships
• Continuous updates and improvements on software
• Affiliate program
Revenue streams
• Commission on sold webshop items• Advertisement on website• Advertisement in smartphone app
Key resources • Web/App-development skills • Application license apple store • Webhosting/domain• Communication skills
Key activities
• Updating/patching the product’s software • Communicate with affiliate partner • Support software users
Key partnerships• Webshop affiliate
Cost structure Investment: •Website/App development
Continues costs:•Webhosting•Technical staff•Customer support
Validation Process• Most students, 5 / 8 care about energy usage. *
• But, most students don’t know their monthly energy bill. 3 / 5 students living away don't know what they pay for energy every month. *
* http://projectraoul.nl/survey/
Go/No-Go
• Sufficient amount of interest, by landlords and students. (possibly other markets as well)
• Ability to create a simple device with software, within a short period of time.
• Ability to fund the initial start-up phase. Probably by using bootstrapping techniques.
• Presence of a working app and website for our customer-support